Dublin, Wednesday, April 17, 2025 – HelloSafe, the international financial services comparison platform, today announces the global launch of its online broker comparison tools following an international market study. This new offering is part of an approach aimed at making investment services more accessible, transparent and intelligently comparable for individuals in over 30 countries.
A Rapidly Expanding Global Brokerage Market
The brokerage market, which allows individuals to access financial markets (stocks, ETFs, crypto, etc.), has experienced sustained growth for several years, driven by the democratization of investment and the strong digitization of the sector.
In 2024, the global online brokerage services market was valued at $13.1 billion and is projected to reach $24.5 billion by 2030, with a compound annual growth rate (CAGR) of 10.9%. This growth is fueled by the rise of retail investors, particularly among younger generations, and the proliferation of accessible mobile trading platforms.
Since the pandemic, over 28 million new trading accounts have been created worldwide, according to data from Statista, with an increase of over 80% in trading volume executed by individuals between 2020 and 2024.
B2C Digital Platforms Redefining Access to Trading
The rise of B2C digital platforms such as eToro, Trade Republic, and Interactive Brokers has radically changed the way people access financial markets. In 2025, more than 76% of individual investors used online brokers, compared to just 42% in 2017.
This digital shift favors the comparison of offers: brokerage fees, accessibility to financial products, regulations, educational tools, and customer service. Online comparison tools like those from HelloSafe have therefore become essential to support this new generation of investors.
The Rise of Online Brokers: When Innovation Changes the Game
The online broker market is booming, driven by a combination of fundamental factors that are transforming the way people invest today.
Financial education is booming. Investors have never had so much access to resources to train themselves: tutorials, webinars, simulators, specialized social networks, etc. As a result, individuals are increasingly autonomous, better informed, and now expect high-performance tools to manage their investments. This increase in competition is driving platforms to offer increasingly advanced solutions, integrating analysis, recommendations, and education.
Breaking down barriers to entry: The days when trading was reserved for an elite are over. Thanks to digitalization and the removal of brokerage fees by many players, opening an account and investing in the markets has become simple, quick, and accessible to everyone. This democratization has exploded the number of investors and stimulated competition between platforms.
An ever-expanding range of financial products. Investors are no longer limited to stocks; they are also interested in ETFs, cryptocurrencies, commodities, and even derivatives. This diversification addresses a dual expectation: to better manage risks and seek new sources of return. Brokers must therefore expand their catalog and support their clients on products that are sometimes complex.
Technological Innovation at the Heart of the User Experience: Automation and artificial intelligence are revolutionizing the sector. Trading robots analyze markets in real-time and execute orders instantly, without human intervention, eliminating emotional biases and optimizing responsiveness to volatility. Mobile applications, increasingly user-friendly, allow you to monitor your portfolio and take action at any time, wherever you are. Platforms integrate sophisticated analysis tools, personalized alerts, and even copy trading functions to draw inspiration from the strategies of the best investors.
Towards a more social and collaborative trading
The rise of social trading and investor communities fosters collective learning and emulation. Users share their ideas, copy the portfolios of experienced traders, and benefit from better support to progress more quickly.
In short, the ability of brokers to innovate and offer a seamless, personalized, and educational user experience has become a true engine of growth. Now more than ever, the most agile and technically knowledgeable platforms are succeeding in a rapidly changing market.
Highly contrasting regional dynamics
The evolution of the online broker landscape varies significantly from region to region worldwide, each exhibiting its own distinct characteristics:
- In Western Europe and North America, markets are already well-established and mature. Growth is more moderate, driven mainly by the emergence of low-cost, mobile, and user-experience-focused solutions. Players are competing with innovation to attract discerning customers looking for simplicity and efficiency.
- In Asia-Pacific, progress is spectacular. Countries like China, India, and Indonesia are seeing their number of individual investors double in just a few years. This rapid growth is due to the strong adoption of digital technologies, an expanding middle class, and a growing interest in financial markets.
- As for Latin America and Africa, these regions are still emerging in this segment, but show strong potential. Mobile access facilitates the opening of accounts and allows a growing number of investors to start, supported by a gradual improvement in financial education.
HelloSafe: A Leading Platform for Comparing Brokers
Already present in over 30 countries, HelloSafe relies on patented comparison technology, used every month by more than 2 million users worldwide. The launch of its broker comparison tools is part of a strategy to democratize investment, offering people a reliable, neutral, and transparent tool to choose the right broker.
HelloSafe's Broker Comparison Tools: Essential Tools Before Investing
HelloSafe's new offering for comparing the best brokers is based on three pillars:
- A multi-product brokerage comparison tool (stocks, ETFs, cryptocurrencies, etc.) analyzing fees, regulation, available tools, and customer service.
- An interactive platform that allows users to filter according to their profile (beginner, experienced, ESG investor, etc.).
- Specialized analysis, with educational and comparative content to better understand the world of online brokerage.
International Implementation of HelloSafe's Broker Comparison Tools
The HelloSafe broker comparison tools are now available in the following countries:
HelloSafe is a leading platform for comparing financial products (insurance, loans, investments) in over 10 countries worldwide. With proprietary, unique, and powerful technology, HelloSafe provides users around the world with hundreds of free, anonymous, and instant comparison tools and calculators, as well as expert and updated content. Our platform enables everyone to make the best decisions for their money and find the right offer at the right price.
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