Should I buy Amazon stock in 2025? Insights for Irish Investors

What is Amazon?

How much is the Amazon stock?

The price of Amazon stock is rising this week. As of now, Amazon shares are trading at $205.70, reflecting a 0.48% increase over the last 24 hours and a moderate weekly gain.

The company boasts a sizeable market capitalisation of around $2.18 trillion, with an average three-month trading volume between 31 and 34 million shares.

Amazon’s P/E ratio stands at 33.5, and while there is no dividend yield currently offered, the stock’s beta is around 1.4, suggesting a moderate level of volatility.

For investors in Ireland, Amazon’s performance and scale continue to position it as a dynamic but relatively active stock to watch.

Our full analysis on the Amazon stock

After a comprehensive review of Amazon.com Inc.’s latest quarterly results, the stock’s technical and fundamental performance over the past three years, and an integration of financial, technical, and sectoral data through proprietary analytic models, the evidence increasingly points to a rejuvenated opportunity within megacap technology. What makes Amazon once again a potentially strategic entry point for investors seeking exposure to technology, e-commerce, and cloud computing leadership in 2025?

Recent Performance and Market Context

Amazon’s share price currently stands at $205.70 (30 May 2025), positioning the stock approximately 15% below its all-time high of $242.52 recorded in February. Over the past three years, Amazon has outperformed most retail peers and kept pace with leading US tech megacaps. In 2024 and early 2025, the stock moved decisively higher, buoyed by robust quarterly earnings, and has consolidated its gains in a trading range that reflects a healthy digestion of previous rallies. Importantly, the stock climbed 0.48% intraday on the back of consistently positive newsflow, demonstrating underlying market confidence.

On the macro front, US economic indicators remain robust, with sustained consumer demand, a resilient labour market, and a continued shift towards digital commerce. The tech sector’s outperformance, fuelled by the artificial intelligence (AI) boom and persistently strong demand for cloud computing, delivers an especially favourable backdrop for Amazon. The company stands to benefit as digital transformation accelerates across sectors, with e-commerce and cloud platforms becoming ever more deeply embedded in both consumer and enterprise activity.

• Amazon’s Q1 2025 earnings garnered strong positive surprises, particularly on profit margins and AWS (Amazon Web Services) revenue.
• Ongoing cost reduction measures, including the streamlining of management layers and operational efficiency initiatives, are expected to support future profitability.
• A clear signal from management, reaffirming Amazon’s aggressive commitment to AI-led innovation, resonates with investors seeking long-term growth stories.

These events—framed by a positive economic environment and sectoral tailwinds—combine to justify renewed investor interest at current price levels.

Technical Analysis

From a technical standpoint, Amazon’s structure appears decidedly constructive. The 14-day Relative Strength Index (RSI) sits at 57.92, squarely within neutral-to-bullish territory and well clear of overbought concerns. This indicates scope for renewed upward momentum without immediate risk of exhaustion.

The Moving Average Convergence Divergence (MACD) registers at 4.29, reflecting a positive trend. Crucially, Amazon shares are trading just above their 200-day moving average ($205.97), a widely watched technical support that often acts as a springboard for bullish phases. Near-term resistance had been identified at $205.17, but with the current share price holding above this zone, the path of least resistance arguably tilts upwards.

Momentum signals over the short and medium term remain encouraging. Persistent trading above key long-term averages, coupled with a solid consolidation following previous all-time highs, suggests a stock that has worked off earlier excesses and is primed for the next bullish impulse should new catalysts emerge. For technical market participants, this setup reinforces the attraction of Amazon as a candidate for accumulation around current levels.

Fundamental Analysis

Amazon’s fundamentals continue to set the standard for global technology enterprises. The Q1 2025 report delivered better-than-expected results on all major fronts:

• Revenue reached $155.7 billion (+9% year-over-year), with profitability outpacing expectations.
• Net income surged to $17.1 billion, while earnings per share (EPS) posted a striking 40.7% increase from Q1 2024, coming in at $1.59 versus the $1.36 consensus.
• Segmental results were robust: North America revenue rose 8%, International 5%, and AWS, the company’s core growth engine, expanded an impressive 16.9%.

Amazon’s trailing twelve-month revenues stand at $650.3 billion, up more than 10% annually—a clear reflection of the group’s unmatched scale and breadth. Operating income for Q1 reached $18.4 billion, up 20% YoY, while free cash flow of $25.9 billion underlines Amazon’s capacity to invest and innovate.

Valuation remains attractive relative to Amazon’s growth outlook and peers:

• Price/earnings ratio (P/E) is around 33.5—elevated, but justified by double-digit revenue growth, high profit conversion, and dominant sector positioning.
• The PEG (P/E to growth) ratio between 1.86–2.27 suggests that current multiples are reasonable given the medium-term earnings trajectory.
• With no dividend payout, all available free cash flow can be strategically redeployed into expansion and innovation.

Structurally, Amazon holds three unassailable advantages:

• Market dominance: Leadership in both e-commerce and cloud computing, with AWS repeatedly achieving best-in-class growth and margins.
• Diversified ecosystem: Revenue streams span consumer retail, cloud infrastructure, advertising, and logistics, limiting reliance on any single business line.
• Culture of innovation: Substantial and recurring investment in AI and digital infrastructure—the foundation for continued competitive edge and scalable growth in emerging tech.

Brand value, technological leadership, and the ability to successfully pivot into growth sectors (most recently, AI) further distinguish Amazon within a crowded field of global technology majors.

Volume and Liquidity

Liquidity and trading interest in Amazon stock remain remarkably robust. With average daily volume ranging between 31 and 34 million shares, the market exhibits confidence in both the company’s future and the stock’s ability to absorb large institutional trades without undue volatility. The publicly traded float sits at approximately 9.49 billion shares, supporting broad-based participation while leaving room for valuation upside as demand shifts.

Such sustained, heavy trading volume typically signals that investors of all profiles—long-term funds, institutional buyers, and active traders—are engaged, a hallmark of stocks that can re-rate quickly when new catalysts emerge. For portfolio managers in Ireland and across Europe, this level of liquidity ensures ease of access and efficient price discovery.

Catalysts and Positive Outlook

The outlook for Amazon is punctuated by a series of well-defined and dynamic growth catalysts:

• Relentless AWS expansion: AWS revenue continues to surge, fuelled by what management calls “insatiable” demand for generative AI, cloud computing, and enterprise digital transformation. The cloud’s share of global IT continues to rise, and Amazon is at the vanguard of this secular shift.
• Major AI innovation: Heavy ongoing investment in AI—including the development of proprietary technologies like Amazon Nova—positions the company at the cutting edge of next-generation compute. These advances promise to underpin new products, improve efficiencies, and open fresh monetisation avenues across Amazon’s business lines.
• Geographic expansion: International segments, though already substantial, are growing at a healthy pace and offer ample runway. The increasing digitalisation of commerce in emerging and developed markets should continue to deliver high-quality growth for years to come.
• Operational optimisation: The already-announced reduction of 14,000 management positions, projected to save ~$3 billion annually, will flatter margins and help sustain profit growth even as investment in innovation remains intense.
• Positive ESG positioning: Amazon consistently invests in renewables, cutting-edge logistics, and workplace innovation, further strengthening its reputation with institutional investors sensitive to environmental, social, and governance criteria.

Market sentiment is strikingly positive: 44 analysts currently rate Amazon as a “Strong Buy,” and the consensus 12-month price target of $240–244 per share points to 16–18% upside from present levels—notable for a company of Amazon’s scale.

Investment Strategies

Given the confluence of technical support, fundamental progress, and bullish catalysts, the case for thoughtful entry into Amazon stock is compelling across multiple time horizons:

• Short-term (3–6 months): Potential exists for a rebound to retest prior highs around $242, especially if upcoming quarterly results or new AI product reveals surpass expectations. Current trading just above the 200-day moving average historically marks favourable risk/reward levels for tactical buyers.
• Medium-term (6–18 months): Continued AWS outperformance, visible gains from operational savings, and the next phase of AI deployment could drive the stock into a new growth phase. Moving into Amazon before these innovation dividends are fully reflected in pricing appears sensible.
• Long-term (multi-year): For investors seeking a structural play on global digitalisation and cloud infrastructure, Amazon remains a core holding candidate. The business’s agility and proven ability to pivot—from retail to cloud, and now to AI—support durable outperformance over cycles.

From both a technical and a fundamental vantage point, current prices seem attractively situated for the initiation of positions ahead of anticipated catalysts, rather than chasing rallies after the fact.

Is It the Right Time to Buy Amazon?

Summing up, Amazon presents a rare convergence of technical strength, operational momentum, and outstanding growth prospects. The stock is trading at a healthy discount to recent highs, supported by robust earnings, industry leadership, and an unmistakable commitment to AI and digital innovation. Market sentiment, analyst targets, and structural trends all align to suggest that Amazon may be entering a new bullish chapter.

For investors seeking exposure to a global technology leader with a well-diversified business model, relentless innovation, and proven execution, Amazon seems to represent an excellent opportunity at its current valuation. With multiple positive catalysts on the horizon, ongoing margin expansion, and world-class liquidity, the stock justifies renewed interest—as both a tactical and strategic entry point—heading into 2025.

Should the company deliver on its ambitious growth and innovation initiatives, the potential for significant upside remains compelling. In a market environment that rewards scale, agility, and vision, Amazon stands head and shoulders above its peers—making it a stock that warrants serious attention for inclusion in any forward-looking portfolio.

How to buy Amazon stock in IE?

Buying Amazon stock online is both straightforward and secure when you use a regulated broker in Ireland. Today, you have two main options: spot buying, where you purchase actual shares, and CFD trading, which allows you to speculate on price movements without owning the shares. Each method has its own advantages, depending on your investment goals and risk profile. If you’re considering investing, taking time to evaluate brokers and their fee structures is essential—a detailed broker comparison is available further down the page.

Spot Buying

A cash purchase of Amazon stock means you buy real shares listed on the NASDAQ, becoming a direct shareholder. Most reputable brokers in Ireland allow you to place market or limit orders online, and your shares are held securely in your name. Typical fees for cash buying include a fixed commission per order—often around $5 (or the euro equivalent, approx. €4.60) per trade, plus a small currency conversion fee if funding in euros.

Example

If the Amazon share price is $205.70, you can buy around 4.85 shares with a $1,000 stake (excluding fractional limitations some brokers may apply), after accounting for a $5 brokerage fee.

Gain scenario: If Amazon’s share price rises by 10%, your holdings would then be worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment (before taxes and minor fees).

Trading via CFD

CFD trading (Contract for Difference) on Amazon shares lets you speculate on the price without actually owning the stock. CFDs allow for leverage—meaning you can control a larger position with less capital—but they introduce additional risks. With CFDs, common fees include the spread (the difference between buy/sell price) and overnight financing costs if you keep positions open for more than a day.

Example

You open a CFD position on Amazon with $1,000 and use 5x leverage. This gives you market exposure of $5,000.

Gain scenario: If Amazon’s stock price rises by 8%, your position generates a 40% return (8% × 5 leverage).

Result: +$400 gain, on your $1,000 stake (excluding spreads and overnight fees).

Final Advice

Before you invest, it’s crucial to compare brokers’ fees, trading platforms, and any additional conditions, especially for international shares like Amazon. Your choice—between cash buying or trading CFDs—should match your financial objectives, investment horizon, and risk appetite. For a thorough comparison of the top brokers available in Ireland, see our dedicated comparator further down the page. Investing in Amazon can be a powerful way to tap into the long-term growth of a technology leader—choose the method that best fits your goals!

Our 7 tips for buying Amazon stock

The latest news about Amazon

Amazon's Q1 2025 results outperformed expectations, sustaining double-digit growth and reinforcing analyst optimism. Amazon reported revenue of $155.7 billion in the first quarter of 2025, representing a 9% year-over-year increase, with net profit climbing to $17.1 billion and earnings per share reaching $1.59—significantly above consensus estimates. This strength was supported by robust performance across North America and international segments, and extraordinary 16.9% year-over-year growth in AWS. These results have reinforced the highly positive sentiment among analysts, with a consensus price target of $240–244, about 16–18% above the current share price. The strong financial delivery and continued global momentum are especially significant for institutional investors in Ireland seeking stable, high-growth US exposure.

Amazon maintains a strong operational footprint and strategic investments in Ireland, bolstering its local relevance and market positioning. The company continues to be one of the largest multinational employers in Ireland, with ongoing investment in cloud infrastructure and technology through Amazon Web Services’ multiple data centers around Dublin. Recent months have seen additional expansion of AWS capacity, reaffirming Amazon’s long-term commitment to the Irish digital economy and reinforcing Ireland’s position as a European technology and cloud hub. For Irish investors and stakeholders, this assures continued job creation, technology transfer, and the local deployment of AI and cloud solutions, which further support the company’s pan-European growth narrative.

Technical indicators highlight a positive short-term trend for Amazon shares, suggesting an attractive entry point aligned with market consensus. Recent technical analysis shows Amazon stock trading slightly above its 200-day moving average (currently about $205.97), with a 14-day RSI at 57.92 and a robust MACD, reflecting steady upward momentum and consistent trading volumes of 31–34 million shares daily. The stock, now at $205.70, stands well below its all-time high set earlier in 2025, which both analysts and technical signals interpret as offering a compelling risk/reward profile for new investors, including those oriented toward euro-USD diversification strategies from Ireland.

Amazon's ongoing investments in artificial intelligence and operational optimisation are expected to drive further growth and profitability. Management, under CEO Andy Jassy, has accelerated billions in AI investments—including the development of Amazon Nova and related technologies—and is completing a major managerial restructuring aimed at saving $3 billion annually. These measures not only fortify Amazon’s technological edge but also streamline its cost base, enhancing future margins. The Irish tech ecosystem, with its skilled workforce and research links, stands to benefit from these investment flows and innovation partnerships, making Irish exposure to Amazon increasingly strategic.

Market sentiment remains strongly supportive, supported by Amazon's dominant sector positions and its impact on digital economies such as Ireland's. Amazon’s ecosystem, spanning e-commerce, advertising, logistics, and especially cloud computing through AWS, secures its position at the heart of European digital transformation. The “Strong Buy” consensus from over 40 leading Wall Street analysts reflects Amazon’s capacity for innovation and adaptation, qualities increasingly mirrored in Ireland’s own digital economy. This synergy underscores the stock’s relevance and appeal for professional investors and pension funds based in Ireland seeking resilient exposure to global tech and cloud infrastructure leaders.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.