Should I buy Apple stock in 2025?

What is Apple?

How much is Apple stock?

The price of Apple stock is falling this week. As of now, Apple shares are trading at $199.95, showing a 0.23% drop over the last 24 hours and a 1.06% decrease over the week. The company’s current market capitalization stands at $2.99 trillion, with an average three-month daily trading volume of 62.04 million shares. Apple’s price-to-earnings (P/E) ratio is 31.14, the dividend yield is 0.52%, and the stock beta is 1.27. Investors should keep an eye on short-term volatility, as these figures reflect a more cautious market mood despite Apple’s strong global presence.

Our complete analysis of Apple stock

Having closely reviewed Apple’s latest quarterly results, along with the performance of AAPL over the past three years, we have synthesized in-depth analysis across financial fundamentals, technical indicators, market dynamics, and the competitive landscape, leveraging our proprietary scoring algorithms. Despite a period of short-term consolidation, the evidence reveals a company that is both operationally robust and strategically poised for further growth. So, why might Apple stock once again become a strategic entry point into the global technology sector as we move into 2025?

Recent Performance and Market Context

Although Apple’s stock price currently stands at $199.95 (as of 30 May 2025), representing a 5.08% gain over the past year, it has recently experienced a 15.75% decline over the last six months—creating a context where value-oriented investors are taking notice. This pullback brings AAPL’s price closer to key historical support zones, a scenario often associated with attractive long-term entry points.

On a sector level, technology stocks remain central to portfolios in the US and abroad, including for Irish investors seeking international growth exposure. Macro tailwinds persist: global demand for consumer electronics and digital services continues to climb, while US inflation has moderated, supporting tech valuations even as monetary policy stays vigilant. In the US market, Apple’s leadership is reaffirmed by a fresh $500 billion US investment commitment and innovations in both hardware and AI. Major launches—such as the new entry-level iPhone 16 and ongoing work on AI-powered smart glasses—emphasise Apple’s role as a bellwether for tech innovation.

Technical Analysis

From a technical standpoint, Apple’s near-term trend remains in consolidation, providing disciplined investors with a rare window of opportunity. Current technical readings include:

• Relative Strength Index (14-day): at 44.63, underscoring a neutral zone and suggesting the correction phase may be maturing, with prospects for renewed upward momentum.
• MACD (12,26,9): at -1.60, offering a bullish reversal signal as the indicator turns upward from oversold territory.
• Moving Averages: AAPL is trading below its 20-, 50-, 100-, and 200-day moving averages, a typically bearish short-term indication. Yet, this situation resembles prior correction phases in Apple’s history that have preceded sustainable long-term rallies.
• Support and Resistance: Key technical support is evident at $160, with resistance at $225. The 52-week trading range ($169.21 - $260.10) further highlights the present undervaluation relative to historical highs.

Taken together, these readings suggest a high probability that AAPL is forming a medium-term base, especially if market sentiment warms or positive catalysts materialise. For investors seeking to enter at or near cyclical lows, the stock’s technical profile now seems to represent an excellent opportunity.

Fundamental Analysis

Apple’s fundamentals stand out among technology peers, reinforcing the case for a constructive view:

• Revenue and Profitability: Q1 2025 revenue reached $124.3 billion (+4% YoY), with Q2 2025 revenues at $95.4 billion (+5%). Net income expanded by 7% YoY to $36.3 billion in Q1, while EPS of $2.40 (+10% YoY) topped analyst expectations. For Q2, EPS advanced by 8% to $1.65—confirming that Apple’s growth engine remains healthy and resilient against a complex global backdrop.
• Margins and Cash Flow: Apple maintains industry-leading margins and unparalleled cash generation, providing recurring capital to support R&D, dividends, buybacks, and transformative investments.
• Valuation: The current Price/Earnings (P/E) ratio of 31.14 sits at the higher end of historical norms but remains justified by Apple’s steady earnings growth, outsized free cash flow, and record-breaking services expansion. The dividend yield stands at 0.52%, attractive for a mega-cap tech stock, and expected to rise as cash returns expand.
• Structural Strengths: Apple’s ecosystem—anchored in brand strength, innovation, and user loyalty—is a true moat. Sustained investment in AI, proprietary silicon, and integration across product lines ensures it remains not just relevant, but dominant.

Collectively, the fundamental indicators underline why the stock’s current consolidation may be a function of market rotation rather than any loss of structural quality. The fundamentals justify renewed interest—especially at prices well below all-time highs.

Volume and Liquidity

Apple remains one of the most actively traded and liquid stocks globally, with an average daily trading volume of 62.04 million shares over the past three months. This depth ensures:

• Market Confidence: Sustained, high-volume trading in both bullish and corrective periods underscores persistent investor conviction.
• Dynamic Valuation: Apple’s sizeable float supports flexible and often rapid price discovery, aiding transparent entry points for both retail and institutional investors.

For investors in IE and beyond, this liquidity minimises transaction costs and supports ease of portfolio rebalancing.

Catalysts and Positive Outlook

Looking forward, Apple is positioned at the intersection of several major sector catalysts which could precipitate a new bullish phase:

• Services Expansion: Driven by the App Store, Apple Pay, iCloud, and content subscriptions, the services arm posted record revenues in Q1 2025. This recurring revenue base provides resilience and margin enhancement.
• Artificial Intelligence and Wearables: Upcoming launches—including the much-anticipated Apple Intelligence platform and further breakthroughs in on-device AI—are poised to reassert Apple’s leadership vs. competitors, despite previous delays.
• New Product Categories: Development in smart glasses (aimed for 2026) and ongoing growth in spatial computing (Vision Pro) position Apple for leadership in next-generation hardware.
• ESG and Accessibility Initiatives: Enhanced accessibility and inclusion features reflect commitment to sustainable, broad-based growth—appealing increasingly to ESG-conscious investors.
• WWDC 2025: The forthcoming Worldwide Developers Conference is widely expected to unveil major software and hardware advancements, potentially acting as an immediate catalyst for sentiment and price action.

In aggregate, these drivers ensure that Apple’s innovation cycle remains unbroken and that multiple triggers for upward revaluation remain in sight.

Investment Strategies

With Apple’s stock trading below all primary moving averages, the technical setup favours strategic accumulation for investors targeting:

• Short-Term: Tactical traders might look to enter near $200, targeting a swing higher as positive news or technical momentum emerges. Given the proximity to major support ($160) and clear resistance ($225), risk/reward appears attractive for well-managed positions.
• Medium-Term: Investors seeking medium-term gains could accumulate ahead of known catalysts such as product launches or major software events, with consensus price targets situated at $235.32—implying ~18% upside from current levels.
• Long-Term: For patient, diversified portfolios (including Irish pension or equity funds), Apple’s sustained cash flow, capital return policy, and product innovation support the view that current prices may represent a compelling entry for multi-year compounding.

Historically, Apple shares have rewarded disciplined buying during temporary corrections—a pattern that appears to be unfolding once again.

Is it the Right Time to Buy Apple?

As we head into the second half of 2025, Apple’s structural strengths—a powerful brand, recurring services revenue, unrivalled ecosystem stickiness, and bold investment in future technologies—persistently underpin its status as a tech sector bellwether. Recent financial outperformance amid sector volatility, reinforced by visible catalysts and improving sentiment, lays a robust foundation for both tactical trades and strategic allocation.

With Apple trading at a clear technical and valuation inflection point, the case for renewed accumulation seems persuasive: the current phase of consolidation is supported by strong fundamentals and a healthy innovation pipeline. For IE-based investors seeking exposure to global technology leaders, Apple may be entering a promising new bullish phase—an opportunity made all the more compelling by the stock’s rare convergence of technical, fundamental, and strategic strengths.

In summary, Apple’s strong financials, proven resilience, unmatched innovation capacity, and numerous upcoming catalysts suggest that its shares deserve serious consideration at current levels for those focused on long-term value, growth, and sector leadership. The evidence supports a view that Apple may well be entering a defining period of renewed outperformance—one not to be overlooked by forward-looking investors.

How to buy Apple stock in Ireland?

Buying Apple (AAPL) stock online is both simple and secure when you use a regulated broker. Investors based in Ireland have straightforward access to Apple shares through trustworthy digital platforms. There are two main ways to invest: by buying shares directly (“spot buying” or cash purchase), or by using contracts for difference (CFDs), which allow you to trade on price movements with leverage. Each method has its advantages and risks, which we explain below. For a detailed comparison of brokers offering Apple stock in Ireland, see the broker table further down this page.

Spot buying

A cash purchase means you buy Apple shares outright on the stock market at the current market price, becoming a shareholder with all associated rights, like dividends. When buying via an Irish-regulated broker, you’ll typically pay a fixed commission per trade, often in euros, along with small currency conversion fees if needed. For example, with the current share price at $199.95 and an estimated brokerage fee of $5, a $1,000 investment allows you to acquire about 4 shares of Apple (after costs).

Gain scenario

✔️ Gain scenario: If Apple’s share price climbs by 10% (to $219.95), your shares are now valued at approximately $1,100.
Result: That’s a +$100 gross gain, or +10% on your initial investment.

Trading via CFD

CFDs (contracts for difference) let you speculate on Apple’s price movements without owning the actual shares. Brokers charge a spread (difference between the buying and selling price) and potentially overnight financing fees if you hold leveraged positions for several days. With a $1,000 CFD position and 5x leverage, you control exposure equivalent to $5,000 of Apple stock.

Gain scenario

✔️ Gain scenario: If Apple rises 8%, your position increases by 8% × 5 = 40%.
Result: That’s a $400 gain on your $1,000 margin (fees excluded), but remember that losses are also magnified.

Final advice

Before investing, it’s essential to compare brokers’ commissions, spreads, and trading conditions to ensure you find the right fit for your needs. Some platforms offer lower costs or better tools for Irish investors. Your best choice depends on your investment goals—whether you prefer direct ownership or more speculative trading through leverage. For an in-depth comparison of leading brokers available in Ireland, check the comparator further down the page. Investing in Apple is accessible and potentially rewarding, but as always, invest wisely and be aware of the risks.

Our 7 tips for buying Apple stock

The latest news about Apple

Apple has reported robust Q2 2025 financial results, with revenue and EPS exceeding expectations. Apple’s revenue grew to $95.4 billion, marking a solid 5% year-over-year increase, while earnings per share climbed 8% to $1.65. This performance came in above analyst estimates, with growth particularly pronounced in services and resilient hardware demand. For the Irish market, which benefits from Apple’s significant presence in Cork—where it operates one of its largest European facilities and plays a central role in regional supply chain and support operations—these positive results highlight ongoing stability and suggest continued employment and local economic benefits.

Analyst consensus maintains a ‘Moderate Buy’ with a median price target well above current levels. The latest analyst recommendations position Apple as a moderate buy, with 18 buy, 10 hold, and 4 sell ratings, and a consensus median price target of $235.32, representing over 17% upside from its current trading level near $200. This outlook remains constructive despite recent minor volatility, implying confidence in Apple’s revenue model, strong balance sheet, and innovation. Irish institutional investors, many of whom track U.S. tech sector benchmarks, continue to reflect these positive expectations in their allocations.

Apple continues to expand its accessibility and software ecosystem, including updates highly relevant for users in Ireland. In May 2025, Apple introduced new features focused on accessibility and digital well-being, further enhancing device usability for people with disabilities—an area of elevated interest for public sector digital inclusion programs in Ireland. These innovations support the significant installed base of Apple devices in the country, strengthening user loyalty, supporting ecosystem lock-in, and driving additional uptake of digital services relevant to both consumers and education stakeholders.

Strategic investments and innovation in AI and spatial computing reinforce Apple’s long-term growth story, with direct effects on Ireland’s innovation cluster. Apple’s aggressive investments in U.S. R&D, the expansion of its Vision Pro offering in spatial computing, and ongoing Apple Intelligence AI projects all bode well for product and service growth. Given Apple’s deep relationships with Irish universities and its tech sector workforce, these initiatives provide further positive signals for knowledge transfer, high-value employment, and the broader national push for leadership in digital innovation.

Technical indicators present a neutral to bullish medium-term outlook despite short-term volatility. While the stock has traded below its key moving averages recently, the current MACD signal points to a potential buy opportunity, and consensus sentiment remains moderately optimistic. The relative stability and resilience of Apple’s market performance, coupled with supportive analyst forecasts, make it a continued focal point for Irish investors seeking exposure to global technology leaders with proven operational and strategic momentum.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.