Should You Buy Nexo in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the evolution of the Nexo cryptocurrency for over three years. Every month, hundreds of thousands of users in Ireland trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Nexo nor received any compensation from entities associated with its ecosystem.

Nexo in brief

How much does 1 Nexo cost?

The price of Nexo is up this week. As of today, Nexo is trading at €1.13, showing a 24-hour increase of 0.8% and a 0.9% gain over the past week. With a market capitalisation of around €1.13 billion and an average three-month trading volume of €12.4 million, Nexo currently ranks 82nd among cryptocurrencies by market cap. There are 1 billion NEXO tokens in circulation, representing a market dominance of approximately 0.06% across the crypto sector. Keep in mind that, as with all digital assets, Nexo’s price remains influenced by market volatility and regulatory movements, making it an option to watch for both growth and risk.

Our full review of the Nexo crypto

Have you been tracking the recent performance of Nexo alongside its transformative trajectory over the last three years? By fusing on-chain analytics, robust technical indicators, real-time market data and competitive intelligence through our proprietary algorithmic models, we can now bring a nuanced view of where Nexo stands today. So, why might Nexo re-emerge as a strategic entry point in the DeFi and crypto-finance ecosystem by 2025?

Recent Performance and Market Context

Price Evolution

Nexo (NEXO) currently trades at $1.23 USD (as of June 7, 2025), reflecting a solid recovery trend:

• +17.7% over 12 months despite persistent macro uncertainties
• Gradual appreciation since its regulatory pivot in 2024, remaining within a stable trading range ($1.20 – $1.26)
• Market capitalization stands at $1.23 billion USD, maintaining a fully diluted valuation (FDV) parity, which suggests firm supply discipline and no token inflation risk on the horizon

Even more significant is Nexo’s resilience: its distance from the historical ATH ($4.07) offers major upside asymmetry, setting the stage for a possible medium-term catch-up phase.

Positive Recent Events

• April 2025: Re-entry into the U.S. market post-regulatory settlement—a pivotal stride unlocking the world’s largest fintech audience
• March 2024: Strategic approval in Dubai (VARA license) augments global legitimacy and expansion potential in the Gulf’s rapidly growing crypto finance sector
• 2024: Achievement of ISO certifications for data and cloud privacy—raising the bar on institutional trust and competitive moat
• Significant processing volumes: over $11 billion AUM and $1.5+ billion in crypto-backed loans (2024), reflecting deep utility and user traction

Macro and Sectoral Tailwinds

• Global regulatory frameworks are maturing (EU MiCA, Dubai VARA, and now U.S. reopening), reducing institutional hesitation
• Renewed interest in crypto lending and DeFi yields as alternative income streams in a high-rate/HY credit cycle
• Nexo maintains #82 in CoinGecko rankings by capitalization—a testament to its sustained relevance amidst cyclical volatility

Technical Analysis

Key Crypto Indicators

• Moving Averages: Nexo trades above its short-term moving averages, affirming a bullish momentum bias and positive short-to-midterm expectation.
• RSI (Relative Strength Index): Currently mixed to slightly overbought on the daily, with periodic consolidation phases—indicating healthy, non-excessive accumulation rather than risk of exhaustion
• MACD: Strengthening bullish crossovers, particularly on the 4-hour and daily charts. Short-term momentum remains constructive if broader market stability holds.

Critical Support and Resistance

• Solid Support Bands: Clustered at $1.20, $1.21, $1.23—forming a multi-week demand floor
• Key Resistances: Overhead at $1.26, then $1.33, and a breakout pivot at $1.50
• Momentum Snapshot: Price action consolidates in the upper band, setting the stage for potential breakout attempts; volatility is contained, volumes remain robust ($13.5M+ daily), suggesting continuation moves rather than sudden reversals

Structure and Pattern

Nexo’s structure charts an accumulation phase, with bullish setups emerging on any technical pullback as major long-term holders persistently buy dips. Strong liquidity on leading exchanges (Binance, HTX, LBank) ensures minimal slippage for large or institutional trades.

Fundamental Analysis

Growing Adoption and Strategic Partnerships

• Nexo integrates with Ledger, Fidelity, and Mastercard—bolstering credibility and multi-infrastructure synergy (custody, payments, and institutional flow)
• Nexo Card processed over $50 million in seasonal spending, embedding its token within real-world economic circuits
• Early leadership in crypto-backed lending and Nexo Prime’s tailored institutional suite signal depth and scalability for enterprise adoption

Attractive Relative Valuation

• At $1.23B market cap with all tokens in circulation (FDV = MC), dilution risk is nullified—rare in the current alt-token landscape
• Yield mechanics: Over $250M distributed to token holders in 2024, underscoring persistent cash flow and sustainable reward distribution for ecosystem participants
• Price-to-utility ratio remains compelling relative to peers, especially when considering Nexo’s end-to-end regulated structure

Structural Strengths

• Innovation Engine: Early adopter of AI-powered financial services (portfolio management, credit scoring) primes Nexo for the next wave of DeFi sophistication
• Community and Governance: Veteran leadership (Antoni Trenchev, Kosta Kantchev) and ongoing transparency initiatives foster institutional and retail buy-in
• Platform maturity: Operates since 2018 with a proven record, distinguishing it from recent and more volatile competitors

Volume and Liquidity

• High and stable trading volumes (>$13.5M daily) indicate sustained market trust, deep secondary liquidity and reduced risk of price manipulation
• Broad exchange availability: NEXO is actively traded on all major platforms and paired with both stablecoins and BTC/fixed-rate pairs, maximizing arbitrage efficiency
• Dominates the DeFi lending segment’s middle-cap range, providing a strong, investable “core” asset footprint

Catalysts and Positive Outlook

• U.S. market re-entry: Unlocks an enormous, under-addressed client base and catalyzes new institutional partnerships
• Dubai and EU expansions: Footholds in leading regulatory-driven markets reduce risks and enable rapid scaling
• Core platform upgrades (AI-integration, security), new product rollouts, and possible DeFi/NFT bridging are all scheduled for late 2025
• Institutional adoption is accelerating as banks and fintechs increasingly seek regulated lending/earn partners
• Regulatory tailwinds: MiCA clarity in Europe, SEC settlement closure, and exoneration in Bulgaria clear strategic overhangs
• Growth Plan 2025: Expanded lending, token utility, and prime brokerage aimed at sustained AUM growth

Investment Strategies: Timing and Horizons

Short Term (0–6 months)

• Consider positioning into consolidations above firm support ($1.20–$1.23) for momentum upside as U.S. trading volumes ramp and technical structure favours further testing of $1.33–$1.50 resistances
• Entry on dips is further justified by algorithmic signals indicating robust order book support and continuous on-chain accumulation

Medium Term (6–18 months)

• Anticipate and position ahead of key protocol upgrades (AI deployments, new product launches in late 2025)
• Likely to benefit from post-regulatory re-rating and mainstream fintech integrations—Nexo could break above long-term resistances and initiate a multi-quarter re-pricing phase

Long Term (18 months–5 years)

• As institutional adoption accelerates globally, Nexo’s infrastructure, yield model and regulatory posture could position it as a reference asset within the DeFi lending sector
• Accumulation during consolidation phases or on macro-driven pullbacks seems to represent a compelling risk-adjusted strategy, given the platform’s proven survivability post-2022/23 sector turbulence

5-Year Price Projection Table

Is Now the Right Time to Buy Nexo?

Multiple compelling factors combine to make Nexo especially attractive in the current environment:

• Strong, maturing fundamentals: solid AUM, active partnerships with global financial leaders, full regulatory compliance across multiple geographies.
• Strategic expansion: pivotal U.S. re-entry and Middle East (Dubai) market expansion remove significant growth barriers.
• Attractive tokenomics: no further dilution, fully circulating supply, and proven reward/yield mechanism support both utility and valuation stability.
• Robust technical structure: sustained accumulation above support, consistent breakout potential, and liquidity that facilitates both institutional and retail participation without excessive volatility.
• Forward catalysts: upcoming AI-driven product rollouts, major compliance milestones, and growing institutional adoption all offer tangible upside.

While managing sector volatility and evolving global regulations remains crucial, the fundamental and technical convergence around Nexo justifies renewed strategic attention. Nexo could well enter a fresh bullish phase as the DeFi and digital asset finance industry pivots to its next cycle, offering a prudent entry point for investors seeking robust exposure to a fully regulated, innovative crypto finance platform.

Nexo remains a high-volatility cryptocurrency presenting excellent opportunities for dynamic investment, contingent on disciplined risk management. The recent acceleration in price confirms Nexo’s capacity for significant, rapid upward movements, while ongoing macro shifts underscore the importance of selective positioning. Key technical levels to monitor include $1.20 as immediate support and $1.50 as a major resistance. The forthcoming protocol upgrade, slated for Q4 2025, holds the potential to be a decisive catalyst in shaping Nexo’s performance trajectory.

How to buy Nexo?

It’s simple and secure to purchase Nexo (NEXO) cryptocurrency online in Ireland using a regulated platform. There are two main ways to invest: buying Nexo outright (known as a spot or “at once” purchase), or trading Nexo through crypto CFDs (Contracts for Difference) if you prefer to speculate on price movements. While both methods offer exposure to the NEXO token, they differ in terms of ownership, fees, and risk. If you are unsure which is best for you, see our detailed comparison of the top platforms further down this page.

Spot Purchase (Buying and Holding Nexo)

A spot purchase of Nexo means you acquire actual NEXO tokens and hold them in your digital wallet. This method gives you direct ownership—you can transfer, store, or use your NEXO as you see fit. Fees for spot transactions are typically a fixed commission per purchase, expressed in euro and varying by platform, usually around €2–€5 per trade.

Example

Example: Imagine the NEXO price is $1.23 USD (approx €1.15). Investing €1,000, with a €5 transaction fee, you could buy about 865 NEXO tokens (€1,000 – €5 = €995; €995/€1.15 ≈ 865 coins).

• ✔️ Gain scenario: If the NEXO price rises by 10%, your holdings are now worth €1,100.
• Result: +€100 gross gain, a 10% return on your original investment.

Trading via CFD

Trading Nexo via CFD (Contract for Difference) means you do not own the actual NEXO coins. Instead, you open a position that mirrors the price of Nexo, allowing you to speculate on short-term moves up or down. CFD brokers charge a spread (small difference between buy and sell price), and if you hold the position overnight, you’ll pay a funding fee.

Example

Example: You place €1,000 on a Nexo CFD with 5x leverage, giving you exposure of €5,000.
If Nexo rises 8%, your position gains 8% x 5 = 40%.
Result: That’s a €400 gross gain on your €1,000 stake (excluding any spread or overnight fees).

Final Advice

Always compare platforms carefully: look at fees, funding methods, security and regulation before committing your funds. Choosing between spot purchase and CFD trading depends on your goals and experience—whether you want the benefits of true coin ownership or more active, leveraged exposure to price swings. A full side-by-side comparison of regulated providers is available further down this page to help you make an informed decision.

Our 7 tips for buying Nexo

The latest news from Nexo

Nexo’s operations remain robust, posting a 7-day token appreciation and strong presence across major global exchanges. Over the past week, NEXO’s price increased by 0.9% to $1.23, supported by a $1.23B market cap and $13.5M in daily trading volume, a trend which resonates on Irish and wider EU platforms as liquidity is primarily via Binance and other regulated venues readily accessible to IE residents. This positive momentum is underpinned by continued engagement from both retail and institutional investors in European markets, including Ireland, where access to compliant onramps for NEXO fosters market confidence and ease of participation for local users.

Regulatory improvements in the EU, including MiCA's rollout, create a constructive environment for Nexo’s services in Ireland. Nexo’s regulatory posture as a European fintech is reinforced by MiCA and alignment with EU frameworks, which is directly relevant to Ireland—an EU member increasingly regarded as a blockchain innovation hub. The company’s recent acquisition of ISO certifications for data protection and cloud privacy further solidifies its suitability for Irish institutional and retail clients who are subject to stringent data rules, while also maximizing local trust in digital asset offerings.

Nexo distributed over $250 million in platform interest in 2024, benefitting token holders and highlighting yield opportunities. Irish investors can participate in these yield opportunities by holding or interacting with NEXO through established exchanges and wallet providers, an attractive proposition given Ireland’s strong financial services sector and appetite for regulated digital yield products. With no traditional dividend but benefits accruing through token holding and platform usage, the structure remains particularly relevant for jurisdictions where yield, staking, and DeFi products are under increased regulatory and tax scrutiny.

Nexo’s business model diversification and AI-centric innovation strategy point to product expansion within compliant European markets. Recent product innovation, including AI-powered financial services and Nexo Prime for institutions, augments Nexo’s appeal in competitive regions like Ireland, which prioritise fintech growth and responsible digital asset adoption. Ongoing development of crypto-backed credit cards, robust savings, and exchange services—validated by partnerships with global leaders such as Mastercard and Fidelity—positions Nexo as a resilient and forward-thinking option in the Irish fintech and crypto landscape.

Recent closure of legal investigations and resolution of regulatory actions contribute to risk reduction and strengthen market perception. The final closure of money laundering investigations in Bulgaria and successful conclusion of a $45M SEC settlement in the US remove significant operational uncertainties, projecting an image of improving governance and compliance. This development is anticipated to foster local and pan-European trust, including among Irish investors and institutions, by demonstrating Nexo’s proactivity and commitment to meeting the highest international compliance standards.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.