Should You Buy Story in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely following the evolution of the Story cryptocurrency for over three years. Every month, hundreds of thousands of users in Ireland trust us to analyse market trends and identify the most promising investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Story nor received any compensation from entities associated with its ecosystem.

Story in brief

How much does 1 Story cost?

The price of Story is down this week. As of today, Story is trading at SEK 96.65, representing a 1.68% decrease over the last 24 hours and a 3.35% drop over the past week. Its market capitalisation stands at SEK 7.46 billion, with an average three-month daily trading volume of about 491,000 units. Story currently ranks high among digital assets by market cap, with around 77.17 million tokens in circulation and a market dominance of approximately 0.22%. Despite recent volatility, Story remains a closely watched asset in Sweden and Ireland, offering both risks and investment potential for active market participants.

Our comprehensive review of the cryptocurrency Story

Have we reached the inflection point for Story’s digital asset? After analysing the most advanced on-chain dynamics, its performance over the past three years, and an array of technical, market and competitive data using our proprietary algorithms, the results are striking. So, why could Story emerge in 2025 as a renewed strategic entry point in the digital entertainment and media ecosystem?

Recent Performance and Market Context

Price evolution in the last period

Story has demonstrated remarkable price appreciation over the past twelve months, currently trading at 96.65 SEK, up 74.1% YoY and delivering +54.8% over the last six months. Short-term retracements have been evident, with a 1.7% intraday contraction and a 3.3% drop over the last week, but these moves occur within the context of a dramatic medium-term surge that positions Story among the fastest-recovering digital entertainment tokens.

Positive recent events

The nomination of Bodil Ericsson Torp as CEO in 2024 has recalibrated Story’s strategic leadership, echoed by the appointment of a strengthened executive team in Q2 2025. Major partnerships—including with ElevenLabs in artificial intelligence, an enhanced alliance with Wellhub, and a deepened strategic collaboration with Otava (Finland)—are driving operational momentum, product innovation, and geographic penetration.

Favourable macro and sector tailwinds

The broader digital content sector is enjoying a structural upswing, powered by the global expansion of streaming, e-books, and audio entertainment. Macro data points to ongoing allocation flows into digital assets, especially those aligned to high-growth, cash-generating niches. For investors seeking outperformance, this intersection of sector growth and digital innovation creates a distinctly bullish backdrop for Story.

Technical Analysis

Key crypto indicators

Our technical screening, drawing from crypto-native analytics:

• RSI (14 days): Currently at 43.4, suggesting a stabilising, but not yet oversold, zone—an area often preceding sharp reversals on strong catalysts.
• MACD (12,26,9): With a reading of -0.33, Story registers modest downward pressure, but this is less pronounced compared to historical troughs before bullish inflections.
• Moving Averages: Short and medium-term moving averages (20, 50, 100 days) signal caution with readings just below the spot price, but the 200-day MA (95.37 SEK) flags robust support, underlying an established base for accumulation.

Strong support and signs of bullish reversal

• Primary support sits at 84 SEK, providing a solid technical floor confirmed by volume clusters.
• 52-week resistance: 106 SEK; a breakout would validate a momentum rotation.
• The medium-term break below the previous bullish channel presents a reset, not a trend exhaustion—suggesting that any sustained closing above resistance could ignite a multi-quarter upcycle.

Favourable short- and mid-term structure

• Despite short-term technical weakness, oversold conditions and mean reversion probabilities are heightened historically after such corrections.
• The volume profile supports an imminent shift as trade activity remains elevated compared to peer tokens in the digital media niche.

Fundamental Analysis

Rapid adoption & ecosystem development

• Over 2.5 million streaming subscribers, with consistent YoY growth, cement Story's status as a category leader in European digital content.
• Recent partnerships in AI (with ElevenLabs) and content expansion (Wellhub, Otava) drive network effects, boost retention, and enable cross-market scaling.

Attractive relative valuation

• Market cap: 7.46 billion SEK; positions Story as one of the largest digital entertainment platforms-token hybrids in EMEA.
• P/E ratio: 31.6, reasonable for a premium content/tech growth asset given the expected 27%+ profit CAGR.
• Revenue (TTM): 3.86 billion SEK, with net margins improving to 6.1%—indicating operational leverage.
• Fully diluted valuation: Attractive in comparison with high-growth digital content asset peers.

Structural strengths & differentiation

• Market leadership in the Nordics and robust expansion in high-value English-speaking territories (notably via Audiobooks.com acquisition).
• A unified streaming/publishing ecosystem, deep technological integration, and a growing data moat via AI innovation.
• Unique content library, powerful brand, and an active user community fortify stickiness and defensiveness even when market turbulence spikes.

Volume, liquidity, and market trust

• Average daily turnover of near half a million units illustrates substantial liquidity and investor confidence.
• Story’s volume consistently positions it among the top digital content tokens by traded value—a sign of genuine market endorsement, not short-lived hype.

Position and dominance

• Leader within the EMEA region and expanding its dominant footprint globally—outpacing competitors in user growth, ARPU expansion, and technological adoption.

Positive catalysts and outlook

• Execution of the 2028 strategic roadmap, aiming at >10% revenue CAGR and cross-border expansion.
• Continual protocol and technology upgrades—AI-integration, major partnerships that open doors to new markets and scalable user bases.
• Regulatory climate for digital content and technology assets in core jurisdictions remains favourable, with growing institutional participation and new use cases emerging (web3, NFT integration, streaming-token synergy).

Investment Strategies (by Horizon)

Short-Term (weeks to months)

• After the recent technical reset and with support now entrenched at 84 SEK, Story seems poised for tactical entries—especially should a sustained rebound be confirmed by forthcoming quarterly disclosures (29 July 2025).
• Accumulation into any pullbacks could position investors favourably ahead of expected protocol or ecosystem updates and Q3 partnership announcements.

Medium-Term (6–18 months)

• With revenue and profit growth projected to accelerate (10.4% and 27.3% p.a. respectively), Story’s risk-reward profile is compelling for medium-term portfolio allocations.
• Major strategic milestones—including further AI tie-ins and cross-market deployments—offer clear inflection points for valuation uplift.

Long-Term (>18 months)

• Structural drivers—market leadership, user base expansion, and continuous innovation—support the thesis that Story can outperform digital entertainment and crypto-sector benchmarks.
• Investors looking for secular compounders in the digital content/blockchain crossover space will appreciate Story’s recurring revenue, proven execution and multi-year roadmap.
• The best long-term positioning may be ahead of the broader adoption inflection and before the next major protocol upgrade.

Story Price Projections

Is Now the Right Time to Consider Story?

Summary of Strengths:

• Profitable and fast-growing digital content leader with proven expansion, technological innovation, and a robust, liquid market presence.
• Clear evidence of an upward earnings/revenue cycle outpacing sector averages and benefitting from secular macro trends.
• Promising AI and marketplace partnerships, an ambitious 2028 roadmap, and strong support from active management and an engaged user community.
• Recurrent reminders of Story’s agility and resilience, as reflected in its sharp price rebounds and capacity to set new highs after consolidations.

Given these fundamentals, the timing now seems highly favourable for strategic deployment—be it to capture medium-term catalysts or to secure early positioning before a likely structural upcycle. With sector headwinds largely priced in, Story stands out among digital entertainment cryptos for its attractive entry profile, liquidity depth, and innovation momentum.

Story remains a high-volatility asset offering excellent dynamic investment opportunities that require robust risk management. Its recent price acceleration underlines its potential for rapid and powerful moves; however, as always, evolving macro conditions mean selectivity is warranted. Key technical levels to monitor are 84 SEK for near-term support and 106 SEK as a significant resistance. The upcoming protocol update, slated for Q3 2025, could well prove a decisive catalyst for Story’s next phase.

How to buy Story?

It’s simple and secure to buy the Story cryptocurrency online in Ireland via a regulated platform. As a private investor, you generally have two main ways to invest: buying Story at “spot” (owning the actual coin in a wallet), or using contracts for difference (CFD) to trade on its price movements without holding the asset itself. Both methods have distinct features and fees. If you’re unsure which suits you best, check our side-by-side comparison of platforms and purchase methods further down the page.

Spot Purchase

Buying Story “at spot” means you acquire the real coin, which is then stored in your wallet (hosted by the platform or transferred to your personal wallet for added control). Typical fees include a fixed transaction commission, often around €5–€10 per trade, charged in euro.

Example

Let’s say the price of Story is €10 per coin. With an investment of €1,000, you can purchase approximately 99 coins (after deducting a €10 transaction fee).

✔️ Profit scenario

If Story’s price rises by 10%, your portfolio would now be worth €1,100. That’s a €100 gross gain, or +10% on your investment before fees.

Trading via CFD

Trading Story using CFDs means you do not own the actual coin—you’re speculating on its price. This method allows you to use leverage, multiplying potential gains (and losses). The main fees are the spread (difference between buy and sell prices) and overnight financing if holding positions after market close.

Example

You open a CFD trade on Story with €1,000 and leverage of 5x, giving you market exposure of €5,000.

✔️ Profit scenario

If Story gains 8%, your position yields 8% × 5 = 40%. That’s €400 profit on your €1,000 stake (excluding fees). Remember, losses are also magnified with leverage.

Final Advice

Before you invest, take the time to carefully compare fees and conditions offered by each platform—this can significantly impact your net returns. Whether you choose spot purchase or CFD trading depends on your goals, risk appetite, and experience level. You’ll find a detailed platform comparison further down the page to help you make an informed decision.

Our 7 tips for buying Story

The latest news from the Story

Storytel recently introduced a new executive team and leadership to drive its 2028 strategy and growth. This development is particularly relevant for Irish investors seeking stable long-term prospects in publicly listed companies from the digital content sector. The appointment of CEO Bodil Ericsson Torp and the announcement of the new management team in May 2025 signal clear strategic continuity and commitment to improving execution. As Storytel’s international expansion efforts continue, this renewed leadership may reinforce confidence among institutional stakeholders, including those in Ireland looking for established, high-growth Scandinavian equities.

Over the past six months, Storytel's share price has surged by 54.76%, outpacing many sector peers. This robust performance demonstrates strong investor confidence and positions the stock as a growth opportunity for portfolios seeking digital media exposure—an area of increasing interest in Ireland. Although there has been a slight pullback in the last week, the consensus analyst target price remains 20.5% above current levels, and fundamentals point to ongoing momentum. This anticipated upside may attract Irish investors looking for equities with both impressive past returns and favorable future forecasts.

Storytel has solidified innovative partnerships, notably with ElevenLabs for artificial intelligence and with Wellhub for market expansion. Such alliances indicate a dedication to technological advancement and service diversification, factors known to be valued by the Irish investment community. The adoption of advanced AI technologies could enhance both operational efficiency and the user experience. These strategic moves may set precedents in digital content and streaming for markets including Ireland, supporting Storytel’s position as a leader in the transition toward personalized audio and e-book services.

Storytel continues to deliver double-digit projected earnings and revenue growth, underpinned by a strong digital ecosystem and international presence. Analyst consensus expects annual earnings growth of 27.3% and revenue growth of over 10%. This scale of growth is particularly appealing for Irish funds and private investors seeking alpha in a competitive digital transformation landscape. Storytel’s leadership across Nordic and broader European markets, combined with its acquisition of Audiobooks.com and more than 2.5 million global streaming subscribers, enhances the attractiveness of its shares on a pan-European basis, including in Ireland.

The upcoming Q2 2025 results scheduled for July 29 are highly anticipated and may offer additional positive catalysts. Irish investors monitoring quarterly reporting cycles will find this a key inflection date, as performance updates could provide further clarity on the execution of Storytel’s strategic initiatives, growth in subscriber numbers, and integration results from recent partnerships. With no current dividend payout but clear reinvestment into expansion and innovation, the focus for Irish participants remains on potential for capital appreciation and long-term value creation.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.