Should I Buy Airbnb Stock in 2025? Analysis for Irish Investors

What is Airbnb?

How much is the Airbnb stock?

The price of Airbnb stock is rising this week. As of now, Airbnb is trading at $128.36, with a slight 24-hour decrease of $0.31 (-0.24%), but a positive weekly change of +0.66%.

While the stock remains popular among investors in Ireland, its moderate beta indicates some volatility worth considering for your investment strategy.

Our full analysis on the Airbnb stock

After a rigorous review of Airbnb’s latest quarterly results and share price performance since 2022, our team has applied proprietary algorithms to synthesize diverse data inputs—spanning key financial metrics, technical signals, and peer benchmarking. The result is a nuanced assessment that shines a spotlight on Airbnb’s evolving opportunity set for investors. So, why might Airbnb stock once again become a strategic entry point into the technology-enabled consumer services sector in 2025?

Recent Performance and Market Context

Airbnb, Inc. (NASDAQ: ABNB) closed on 30 May 2025 at $128.36, reflecting a modest weekly increase of 0.66% despite a 12.45% pullback over the past year. Much of this retracement stems from the broader recalibration across growth-oriented tech names, yet Airbnb’s capitalisation remains a commanding $79.23 billion.

Several recent developments speak to underlying resilience. Notably:

• Q1 2025 earnings slightly surpassed consensus with EPS of $0.24 versus $0.23 expected, and revenue up 6.1% year over year to $2.27 billion.
• Management announced a $200–250 million investment package targeting new products and services, hinting at future topline acceleration.
• Forward guidance for Q2 indicates expected revenue growth of 9–11%, signalling that the company anticipates a resurgence in demand.

These milestones are unfolding within an increasingly supportive macroeconomic backdrop: robust US employment, the ongoing recovery in global mobility, and sustained appetite for flexible consumer experiences all align favourably for Airbnb. Ireland’s ongoing boom in tech-enabled leisure and travel further amplifies regional relevance for prospective investors.

Technical Analysis

From a technical perspective, Airbnb currently trades in a zone that historically marks the lower third of its 52-week range ($99.88 – $163.93). This places it within arm’s reach of notable support levels—specifically, the $126.72 to $127.03 band—and just under several resistance thresholds at $128.69–$131.18 and $133.77.

Key technical indicators as of the end of May 2025 include:

• RSI (14): 51.47, reflecting a neutral stance and suggesting the stock is neither overbought nor oversold.
• MACD (12,26): A positive 1.88 reading, representing the early stage of a potential bullish reversal.
• Short-Term Structure: The price is slightly under the 20-day ($129.37), 100-day ($129.43), and 200-day ($129.36) moving averages, but comfortably above the 50-day ($123.29), framing Airbnb near a confluence zone often seen ahead of upward inflections.

The overall technical consensus is currently neutral, yet the proximity to strong support levels and the positive MACD affirm that short- to medium-term buyers may find the current setup attractive, especially as new catalysts approach.

Fundamental Analysis

Airbnb’s fundamentals remain impressive and highly differentiated within the travel-tech space:

• Revenue growth has maintained a steady climb, with Q1 2025 up 6.1% and annual revenues for 2024 standing at $11.23 billion.
• Profitability is robust—net income for 2024 was $2.54 billion, translating into a healthy net margin of 22.6% and a stellar ROE of 32.06%.
• Strategic expansion continues apace, underpinned by significant cash reserves ($11.49 billion) and free cash flow generation ($3.19 billion), empowering Airbnb to invest for both innovation and geographic reach.

Valuation ratios are compelling relative to peers and the company’s own growth outlook:

• P/E (TTM): 32.58.
• P/S (TTM): 7.31.
• Price/book: 9.98.
• Despite multiple contraction, the current price implies a roughly 27% discount to the consensus fair value estimate ($166.87 vs $128.36), making the entry point arguably attractive for growth-oriented investors.

Structurally, Airbnb’s platform model, dominant brand equity, and deep network effects serve as formidable competitive moats. Ongoing diversification—particularly into experiences and ancillary services—lays the groundwork for durable growth beyond core accommodation.

Volume and Liquidity

Airbnb’s liquidity profile inspires confidence:

• Average daily trading volume sits robustly at 5.87 million shares, reinforcing the stock’s inclusion in global indices and access for institutional and retail market participants alike.
• The free float and market cap support a dynamic valuation environment, allowing efficient execution for both short-term traders and long-term holders.

Sustained volume at current levels typically signals active institutional interest and, crucially, enhances pricing efficiency, which reduces slippage risk even during periods of elevated volatility.

Catalysts and Positive Outlook

Looking ahead, Airbnb is positioned to benefit from multiple structural and tactical catalysts:

• Product innovation: Significant investments in platform technology and user experience are expected to drive conversion rates and guest loyalty.
• Geographic diversification: Expansion in Latin America and the Asia-Pacific region opens up powerful new growth vectors, less exposed to regulatory headwinds facing established Western markets.
• Demographic tailwinds: Millennials and Gen Z continue to favour flexible, localised travel experiences over traditional hotel stays, a secular trend that consistently advantages Airbnb.
• ESG and sustainability initiatives: The company’s emphasis on sustainable tourism and empowering micro-entrepreneurs aligns with the values of a new generation of consumers and investors.
• Potential macro uplift: A protracted recovery in cross-border mobility and leisure travel can serve as a powerful lever for margin and earnings uplift as global economic conditions strengthen.

From a sentiment perspective, while guidance is notably conservative, this often sets the stage for positive surprises should macro or execution trends outpace consensus.

Investment Strategies

Several strategies could be considered for investors seeking exposure to Airbnb at this juncture:

• Short-term: The stock’s consolidation near strong support, coupled with early bullish signals from the MACD, appears conducive to tactical positioning ahead of anticipated Q2 earnings and summer travel demand spikes.
• Medium-term: Investors might look to capitalise on upward momentum should the stock break through resistance bands near $131 and $138, particularly as product announcements and new market entries gather pace in H2 2025.
• Long-term: For patient capital, Airbnb makes a compelling case as a secular winner, backed by impressive free cash flow, ample liquidity, and a business model geared for digital-native generations. The current share price, trading well below analyst-implied fair value, underscores the window for strategic accumulation, especially ahead of major catalysts such as platform launches or regulatory clarifications.

A “buy the dip” paradigm at present technical levels, or on confirmation of breakout above interim resistance, appears well justified given the confluence of fundamental and technical strengths.

Is it the Right Time to Buy Airbnb?

In summary, Airbnb combines financial solidity, market leadership, and a forward-thinking innovation agenda—attributes seldom found together at such an attractive valuation. The company’s continued revenue growth, sector-high margins, breakthrough cash flow, and strategic expansion initiatives collectively justify renewed interest at current share price levels.

With major catalysts on the horizon, the stock may be entering a new bullish phase, its fundamentals offering investors the rare prospect of participating in both near-term recovery and transformative long-term growth. Given the share’s favourable technical setup, resilient balance sheet, and credibility as a global technology brand reshaping the travel sector, Airbnb certainly seems to represent an excellent opportunity worthy of serious consideration for investor portfolios in Ireland and beyond.

In a rapidly changing world defined by shifts in consumer preferences and digital transformation, Airbnb stands out as a stock poised to reward forward-looking investors who recognise the latent upside potential in today’s market environment.

How to buy Airbnb stock in IE?

Buying Airbnb shares online is straightforward and secure for investors in Ireland, thanks to the wide range of regulated brokers operating under EU rules. There are two main ways to gain exposure: you can either buy Airbnb shares outright (spot buying/cash purchase), or you can speculate on price movements through Contracts for Difference (CFDs). Each approach has its specifics in terms of risk and cost. Below, we explain the practical differences—helping you decide which method suits your goals best. For a specialist broker comparison, see the table further down this page.

Spot Buying

A cash purchase means directly buying Airbnb shares in your investment account via a regulated broker. You become a part-owner of Airbnb, with all the rights associated (including voting and, if offered someday, dividend payments). Irish retail brokers typically charge a fixed commission per order, usually ranging from €5 to €15, depending on the platform.

Example

If the Airbnb share price is $128.36 USD and you have $1,000 to invest, you can purchase approximately 7 shares (allowing for exchange rates and a typical $5 USD brokerage fee).

Potential gain:
If the share price rises by 10%, your holding grows to $1,100 in value.
Result: +$100 gross gain, or +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Airbnb’s share price without owning the underlying stock. CFDs allow for leverage—meaning with a smaller initial outlay, you can access a larger market position. You’ll pay fees via the spread (difference between buy and sell price) and possibly overnight financing if you keep trades open longer than a day.

Example

You open a CFD position on Airbnb with $1,000 and use 5x leverage, giving you $5,000 market exposure.

Potential gain:
If Airbnb’s share price increases by 8%, your position returns 8% × 5 = 40%.
Result: +$400 gain on your $1,000 stake (not including fees).

Final Advice

Before investing, always compare the fees, currency conversion costs and terms set by different brokers, as these can impact your actual returns. Whether you choose to buy shares outright or trade via CFD depends on your risk profile, strategy and investment horizon. To help you decide, a detailed comparison of leading brokers is available further down the page. Choose the route that best matches your financial goals and level of risk comfort.

Our 7 tips for buying Airbnb stock

The latest news about Airbnb

Airbnb’s Q1 2025 earnings surpassed analyst expectations, with revenue and EPS above consensus estimates. For the quarter ending March 2025, Airbnb posted revenues of $2.27 billion, a 6.1% increase year-over-year, and earnings per share of $0.24, just above the analyst consensus of $0.23. This performance demonstrates ongoing resilience in Airbnb’s business model, underpinned by strong demand for alternative accommodations and robust operational efficiency. While management issued a conservative guidance for Q2, they expect revenue growth between 9% and 11%, reflecting cautious optimism in the face of macroeconomic headwinds.

Analyst targets and technical outlook reflect potential for medium-term appreciation despite a neutral short-term signal. The current consensus analyst price target for Airbnb is $139.13, approximately 8% above the present trading level of $128.36, with an upper model-implied target of $166.87. Recent technical indicators present a mixed picture: the 14-day RSI is neutral at 51.47, while the MACD offers a positive buy signal. Short-term moving averages are split, with the price just below several key averages, resulting in an overall neutral technical consensus. However, the ongoing market discount of nearly 27% to estimated fair value suggests room for upward re-rating if growth initiatives bear fruit.

Airbnb maintains robust financial fundamentals, including high profitability, strong cash flows, and a sizeable liquidity position. In 2024, Airbnb achieved a net profit of $2.54 billion, a 22.6% net margin, and a return on equity exceeding 32%. Free cash flow stands at $3.19 billion and total cash reserves at $11.49 billion, supporting both ongoing operations and new strategic initiatives. The company’s balance sheet strength and positive cash generation continue to underpin its capacity to invest in product development and expansion, while mitigating financial risk for stakeholders.

Strategic investments and geographical expansion—especially in localized offerings and technology—position the company for further growth. Throughout 2025, Airbnb is committing between $200 million and $250 million to new services and innovation, focusing particularly on technology improvements to drive booking conversions and tailored products for growth markets in Latin America and Asia-Pacific. These initiatives are complemented by ongoing diversification beyond rentals into experiences and travel services, targeting evolving tastes among younger demographics—Millennials and Gen Z—who show a marked preference for Airbnb’s flexible accommodation model over traditional hotels.

Airbnb remains highly relevant for the Irish market, with sustained demand and a strong local presence amid regulated conditions. Ireland continues to be a significant market for Airbnb in Europe, especially given the country’s vibrant tourism sector and popularity for short-term lets—including in areas such as Dublin, Galway, and coastal destinations. The company has adapted its platform to comply with Ireland’s regulatory environment for short-term rentals, helping to reassure professional Irish hosts and property managers. Despite a general slowdown in listings growth owing to these regulations, demand from domestic and inbound tourists remains solid, underpinning continued host activity and revenues locally.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.