Should I buy Procter & Gamble stock in 2025?

What is Procter & Gamble?

*Note: EBITDA is estimated from net income and margin data, as not directly provided.

How much is Procter & Gamble stock?

The price of Procter & Gamble stock is rising this week. As of now, PG trades at $168.56, up $1.20 (+0.72%) in the past 24 hours and showing a weekly gain of 1.89%.

With its modest volatility and defensive profile, PG remains a reliable option for investors seeking steady growth in the Irish market.

Our full analysis of the Procter & Gamble stock

Having thoroughly reviewed Procter & Gamble’s latest quarterly financials and assessed its share performance over the past three years, we have applied a rigorous multi-source analytical framework—incorporating core fundamentals, technical signals, and sector positioning compared to key peers—to extract actionable insights. Our proprietary algorithms have triangulated data from global markets, macroeconomic indicators, and industry benchmarks, delivering a clear view of where Procter & Gamble stands as we turn towards 2025. So, why might Procter & Gamble stock once again become a strategic entry point into the global consumer staples sector in 2025?

Recent Performance and Market Context

Procter & Gamble (PG) currently trades at $168.56 (as of 30 May 2025), reflecting a solid +4.27% gain over the past twelve months and a healthy 1.89% weekly improvement. While the share price is modestly lower on a 6-month basis (-5.97%), it now sits comfortably above the 52-week support levels, with its current range between $156.58 and $180.43. The most recent Q3 fiscal 2025 results delivered a slight outperformance on EPS ($1.54 actual vs. $1.53 expected) and demonstrated net income growth (+2.3% year-on-year) despite top-line revenue coming in just below consensus.

A vital strength for PG lies in the resilience of its global operations, anchored by leading brands such as Pampers, Tide, Gillette, and Olay—an asset classically prized during economic slowdowns. The company’s capacity to return capital to shareholders ($3.8B in Q3, with $2.4B via dividends alone) further reassures the market. As consumer confidence improves and the US dollar stabilises, the broader consumer defensive sector has found favour among investors seeking predictable revenue and robust cash flows—a trend highly relevant for Irish and European savers in 2025.

Technical Analysis

From a technical perspective, PG is exhibiting an increasingly constructive posture:

• Relative Strength Index (RSI, 14 days): Currently at 57.25, this signals that the stock is comfortably within a balanced territory, with upside momentum well below the overbought zone—a classic precursor to medium-term advances.
• MACD (Moving Average Convergence Divergence): The value at 0.36, sitting above the signal line, points to positive but unsaturated trend momentum.
• Moving Averages: The 1-week and 1-day technical signals remain neutral, with price consolidating above the primary support zone ($155.33–$161.57), providing a “platform” effect for potential upward moves.
• Key levels: $180.43 remains the 52-week resistance, marking a natural bullish target if sentiment accelerates.

Notably, recent price resilience near major supports, coupled with subdued volatility (5-year beta of 0.41), sets the stage for a new bullish phase as macro conditions turn more supportive.

Fundamental Analysis

PG’s underlying fundamentals provide a convincing case for renewed investor interest:

• Revenue and Profitability: Q3 sales came in at $19.78B (-2% YoY), but net income rose to $3.77B (+2.3% YoY), validating management’s operational discipline even in a mixed demand environment. Adjusted free cash flow productivity is robust at 75%.
• Earnings Quality and Dividends: EPS growth, albeit modest, outpaced expectations. The company’s 2.51% dividend yield (paying $4.23 per share annually) remains one of the most reliable in global equities, and dividend increments are a consistent feature.
• Valuation: With a trailing P/E of 26.76 and a Price/Sales ratio below 5 (4.94), PG trades at a premium justified by persistent profitability (18.46% net margin), a 30.3% ROE, and a powerful legacy as a defensive income generator.

Strategically, Procter & Gamble’s innovation engine is relentless: continual product upgrades in fabric care, beauty, and health have safeguarded—and expanded—market share even as agile competitors seek to erode the moat. Its pricing power, brought by superb brand loyalty and global reach, allows the company to navigate or even capitalise on shifts in consumer behaviour.

Volume and Liquidity

Average daily volume hovers around 8.59 million shares, reflecting consistently high interest from both institutional and retail investors. This depth provides excellent liquidity and tight spreads—critical for dynamic portfolio management or for those seeking scale in their trading. With a public float of around 2.34 billion shares, the stock’s market depth underpins the potential for both organic and event-driven valuation realignment without liquidity constraints.

Catalysts and Positive Outlook

Looking ahead, several tangible and structural drivers suggest a positive trajectory for PG:

• Product Innovation: Continuous launches and upgrades across premium and value segments drive growth resilience and defensiveness.
• Geographical Expansion: Momentum remains strong in emerging markets, where rising middle-class demand lifts both volume and profit potential.
• Sustainability & ESG Focus: Procter & Gamble has ramped up initiatives in sustainable sourcing, packaging, and operations—key factors increasingly priced into equity valuations by institutional investors, particularly from Europe and Ireland.
• Defensive Sector Rotation: As macroeconomic uncertainty persists, global capital is favouring consumer staples—further enhancing the stock’s appeal for those seeking shelter from cyclical risk.

Upcoming earnings reports, new product rollouts, and continued return of capital (dividends and buybacks) serve as likely near-term catalysts. The sector’s regulatory and inflationary context also favours well-managed, diversified leaders like PG.

Investment Strategies

The current setup offers investor flexibility across multiple time horizons:

• Short Term: The stock’s proximity to technical supports and recent neutral pattern allows for strategic entries with an immediate upside towards the $180.43 resistance. Short-term traders might view periods of consolidation around $160–$170 as optimal for tactical positioning ahead of earnings or new launches.
• Medium Term: Macro tailwinds, sector flows, and innovation cycles suggest that any sustained breach of the $180 resistance could establish a new trading range closer to analysts’ upper price targets ($186 and above).
• Long Term: For those with a multi-year horizon, buying PG offers a stable anchor, with the compounding of dividends and underlying growth—backstopped by unmatched brand equity and the company’s long record of weathering macro storms.

This constellation of technical, fundamental, and thematic support suggests that PG is entering a “low-risk, high-quality” phase, ideal for prudent yet opportunistic allocation.

Is it the Right Time to Buy Procter & Gamble?

In summary, Procter & Gamble’s combination of reliable dividend income, global brand leadership, strict fiscal stewardship, and proven defensive qualities make it exceptionally well-placed for current market conditions. The stock’s current valuation reflects both its defensive premium and its resilience in the face of modest sector growth, while technical signals and sustained liquidity point to a favourable entry window.

Analyst consensus, sector rotation, and a suite of positive catalysts mean that PG seems to represent an excellent opportunity for investors seeking both stability and upside potential as 2025 approaches. Whether for diversification, dividend income, or as a foundational defensive holding, the fundamentals and forward drivers justify renewed interest in this stalwart of the consumer staples universe.

With all the pieces in place—solid technical underpinnings, peerless brand equity, strong cash flow, and disciplined capital returns—Procter & Gamble stands out as a stock that could anchor both new and established portfolios seeking growth and security in a changing market landscape. Now, as the retail and institutional gaze once again shifts to safety, quality, and consistency, Procter & Gamble may be on the cusp of its next bullish phase—offering an opportunity that sophisticated investors would be wise to keep firmly on their horizon.

How to buy Procter & Gamble stock in Ireland?

Buying Procter & Gamble (PG) shares online is now a straightforward and secure process for investors in Ireland, thanks to regulation of reputable brokers in both the EU and US markets. You can choose between investing directly in PG stock for long-term ownership (spot buying), or trading contracts for difference (CFDs) for short-term strategies with leverage. Both opportunities are easily accessible from your computer or phone, with full transparency on costs and conditions. The key is selecting the right broker for your needs—see our broker comparison further down this page for help choosing wisely.

Spot buying

A cash (or spot) purchase of Procter & Gamble shares means you become a shareholder, owning real shares that give you the right to dividends and the potential for long-term growth. Most Irish-friendly brokers charge either a flat commission per order (typically €4–€10), or a small percentage of the transaction. Some US dollar transactions might also involve modest FX conversion fees.

Example

Suppose the Procter & Gamble share price is $168.56 (approx. €156.20), and you wish to invest the equivalent of $1,000 (about €930). After a brokerage fee of around $5, you could buy approximately 5.9 shares (rounded down to 5 shares for simplicity).
✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth $1,100.
Result: +$100 gross gain, or +10% on your investment, plus any dividends received during the holding period.

Trading via CFD

CFD trading allows you to speculate on the price movement of Procter & Gamble shares without actually owning them. Instead, you enter a contract with your broker based on the share's price changes. CFDs are suited to active traders, as you can use leverage (borrowed funds) to multiply your exposure—but remember, leverage increases both potential gains and risks. Fees typically include a spread (difference between buy and sell price) and overnight financing if you hold positions beyond a trading day.

Example

With a $1,000 stake and 5x leverage, you open a CFD position on Procter & Gamble, giving you exposure to $5,000 worth of shares.
✔️ Gain scenario:
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain on your $1,000 deposit (excluding spreads and financing fees).

Final advice

Before investing, it's crucial to compare the fees, features, and regulatory protections of different brokers—small differences can make a big impact over time. Your investment approach (long-term ownership vs. active trading) will determine which method is right for you. Take a look at our detailed broker comparison tool further down the page to find the ideal platform for your needs and objectives.

Our 7 tips for buying Procter & Gamble stock

The latest news about Procter & Gamble

Procter & Gamble shares rose 1.89% this week, reflecting positive investor sentiment and solid defensive positioning. In the last seven days, P&G's stock price climbed to $168.56, buoyed by a resilient consumer staples sector and a strong reputation for stability—critical qualities valued by Irish and European investors amid volatile global markets. This uptick is notable as it contrasts with some broader market uncertainty, and further underscores the company's appeal for those seeking steady returns, such as pension funds and institutional managers based in Ireland.

The company delivered a robust quarterly net income, beating earnings expectations and supporting ongoing confidence in its fundamentals. P&G’s Q3 results, released in late April, saw net income rise by 2.3% year-on-year to $3.77 billion, and diluted EPS edged above forecasts, reaching $1.54 versus the anticipated $1.53. Though revenue slightly missed analyst targets, the company’s ability to maintain profitability and positive cash flow underlines the resilience of its core brands and global operations—an essential factor for long-term oriented Irish investors who value dividend safety and sustainable earnings.

P&G maintained an attractive dividend yield of 2.51% and continued significant shareholder returns, aligning with the preferences of income-focused Irish investors. Over the last quarter, the company returned $3.8 billion to shareholders, including $2.4 billion through dividends. This consistent dividend policy, featuring an annual yield of 2.51%, strongly appeals to Irish savers, fund managers, and retirees seeking reliable income streams, especially amidst low-yield environments. The dual focus on payouts and operational strength reinforces P&G’s suitability for conservative and income-oriented portfolios prevalent in Ireland.

The company’s strategic brand leadership and ongoing product innovation highlight continued relevance within the Irish market and the broader region. P&G’s portfolio, which includes major household names such as Tide, Pampers, Gillette, and Olay, remains widely distributed and deeply entrenched across Ireland’s retail and pharmacy channels. The group’s emphasis on premiumisation, regular product innovation, and robust distribution standards has helped sustain its competitive edge. This is especially pertinent as Irish consumers continue to favour established, quality brands in household and personal care.

Analyst consensus remains overweight, with technical indicators suggesting stable momentum and moderate upside potential for the stock. Recent months have brought analyst reiterations of P&G’s “Overweight” status, with a consensus target price near $173.81, compared to the current $168.56. Key technical signals, such as a neutral trend and healthy RSI, support the notion of underlying stability. These factors, along with the stock’s modest beta and defensive characteristics, offer reassurance to the Irish institutional and retail investment community about P&G’s ability to navigate both local and global headwinds.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.