Should I buy Square stock in 2025?

What is Square?

How much is Square stock?

The price of Square stock is rising this week. As of 30 May 2025, the current share price stands at $62.16, up $0.57 (+0.67%) over the last 24 hours, and showing a strong weekly gain of +12.12%. Square’s market capitalisation is $38.23 billion, with an average daily trading volume of 10.53 million shares over the past three months. The stock’s P/E ratio is 15.09, and there is no dividend yield at present. With a beta of 2.83, Square exhibits high volatility—making it a dynamic choice for investors seeking growth opportunities, but also requiring careful attention to market movements.

Our complete analysis of the Square stock

Having examined Square’s (Block Inc., NYSE: SQ) latest quarterly results and carefully mapped the stock’s three-year trajectory, our proprietary multi-factor model, integrating fundamental, technical, and sectoral research, provides a comprehensive view of this technology-powered fintech leader. Drawing on up-to-date metrics and comparative analysis versus peers, we find compelling signals positioning Square as a pivotal player poised for a resurgence. So, why might Square stock once again become a strategic entry point into the fintech and digital payments sector in 2025?

Recent Performance and Market Context

The past year has marked a period of recalibration for Square (now formally Block Inc.), with its current price standing robust at $62.16 as of 30 May 2025. This places the stock closer to its 52-week low of $44.27 than its previous high of $99.26, underscoring considerable upside optionality for investors seeking asymmetrical risk-return profiles. While the six-month performance reflects a pullback of -29.80%, the stock’s 12.12% surge over the past week, coupled with a limited annual drawdown (-5.19% over twelve months), points to renewed investor enthusiasm and potential trend inflection.

• Strong analyst consensus, with 22 Buy ratings leading to a “Strong Buy” status and a mean price target of $103.40, nearly 19% upside from current levels.
• Operational resilience, particularly the 14% year-over-year expansion in gross profit to $2.31 billion for Q4 2024.
• Sector-wide momentum, as fintech and digital payment companies globally continue to benefit from structural tailwinds: regulatory support for financial innovation, accelerated digital commerce, and persistent demand for new payment solutions, especially in SME and peer-to-peer channels—a domain where Square excels.

Amid a volatile but opportunity-rich macro environment, Square’s diverse business model and ongoing strategic initiatives appear well-calibrated to capture the next wave of sector growth.

Technical Analysis

Technical signals reinforce the thesis that Square may have entered, or is on the cusp of entering, a new bullish phase:

• Relative Strength Index (RSI): Currently neutral, indicating neither overbought nor oversold conditions, which often precedes periods of heightened momentum.
• MACD: Reading at -0.39 suggests recent short-term weakness, but this level, when aligned with strong fundamental momentum, can act as a precursor to a technical reversal.
• Moving Averages: Indicators offer a mixed picture, with short-term bearish trends but emerging bullish signals on longer-term charts—a classic hallmark of an inflection point after a period of consolidation.
• Clear Support and Resistance: The stock is holding firmly well above the $44.27 technical support (its 52-week low), with strong resistance at $99.26. The recent price action near support, with a pronounced bounce, lends credibility to an ongoing accumulation phase among institutional investors.

The combination of these factors suggests that Square presents an attractive technical profile for investors who look to enter at or near a cyclical low—with the prospect of participating in an ascending trend should sector and company-specific news flow remain constructive.

Fundamental Analysis

Square’s underlying story remains one of robust growth and innovation—attributes underscored by the most recent set of financial and operational results:

Growth Trajectory:

• Revenue: Q4 2024 revenue was $6.03 billion (up 4.5% year-on-year), below consensus but within the context of significant sector slowdown, this top-line resilience is notable.
• Profitability: Gross profits reached $2.31 billion (+14% YoY), demonstrating improving operating leverage and margin scalability, particularly as the company focuses on high-value segments.
• EBITDA Outperformance: Adjusted EBITDA of $757 million exceeded expectations, highlighting disciplined cost management and a shift toward higher-margin business.
• Forward-Looking Growth: Management guides to 15% gross profit growth to $10.22 billion in 2025, with 21% expected adjusted operating margin. Consensus expects annual top-line growth of ~12%—figures that compellingly outstrip the broader fintech index.

Valuation Metrics:

• P/E Ratio: At 15.09, Square appears attractively priced relative to its historical averages and to sector peers, many of which trade at significant premiums without offering comparable growth.
• P/S Ratio: 1.65 (TTM) underscores the stock’s modest valuation given its market share and innovative profile.
• Enterprise Value Ratios: EV/EBITDA of 16.74 and EV/Revenue of 1.32 both sit in the lower band among high-growth fintechs, justifying renewed buy-side interest at these levels.

Structural Strengths:

• Market Leadership: Dominance among SME payment solutions, a fast-growing and defensible niche.
• Ecosystem Integration: Afterpay integration into Cash App unlocks substantial cross-sell and user monetisation opportunities.
• Innovation: First-mover advantage in integrating Bitcoin Lightning Network payments and ASIC chip development for Bitcoin mining, positioning Square at the intersection of fintech and decentralised finance.
• Strong Brand and Visionary Leadership: The presence of Jack Dorsey (CEO) continues to imbue strategic agility, attracting both talent and investor capital.

In sum, fundamental indicators point to a remarkable blend of growth, efficiency, and innovation, now combined with a discounted entry multiple, which suggests that Square’s equity story is not fully priced in by the market.

Volume and Liquidity

A core tenet of opportunity in equity investing lies in liquidity and tradability. Square’s profile is especially favorable here:

• Average daily trading volume: 10.53 million shares provides ample liquidity, ensuring low slippage and the capacity for both institutional and retail investors in Ireland and beyond to build or exit positions efficiently.
• Market capitalisation: Stands at $38.23 billion, affirming its large-cap status and broad inclusion across key equity indices.
• Dynamic Float: The substantial, yet not dilutive, free float supports robust price discovery and can amplify upside when positive catalysts emerge.

These liquidity dynamics, combined with robust trading volumes, reflect sustained market confidence and position Square as an attractive candidate for both active traders and longer-term holders seeking dynamic valuation recalibration.

Catalysts and Positive Outlook

Numerous tailwinds and forward-looking catalysts underpin Square’s optimistic outlook:

• Bitcoin and Crypto Integration: Near-term launches of Bitcoin payment rails (Lightning Network) and proprietary BTC mining chips position Square as a rare public proxy on the digital asset mega-trend, offering unique exposure for those seeking to capture the upside of blockchain adoption.
• Full Afterpay Integration: Deepening Afterpay’s “buy-now-pay-later” ecosystem into Cash App expands user engagement and merchant penetration, both of which are high-margin revenue generators in structurally expanding markets.
• Banking Services Expansion: Leveraging its platform to launch high-yield savings and lending products, Square is set to diversify revenues and entrench customer stickiness—an especially compelling value proposition as global monetary policy stabilises and consumer credit demand remains strong.
• Well-aligned ESG Profile: Commitment to financial inclusion, sustainable fintech growth, and transparent governance continues to enhance Square’s appeal to institutional capital and ESG-focused mandates.
• Macro Backdrop: Ongoing migration to cashless payments, resilient SME activity, and supportive regulatory frameworks are creating a fertile environment for sustained growth.
• Sector M&A Appetite: With large-cap incumbents and private equity eyeing transformative combinations in digital payments, Square could either pursue strategic bolt-ons or itself become a consolidator, further energising its valuation story.

Collectively, these catalysts suggest that Square is positioned not only for near-term re-rating but sustained medium- and long-term accretion.

Investment Strategies

The current set-up provides differentiated opportunities for investors across time horizons:

• Short-Term: Recent technical bounce, coupled with supportive volume and positive sentiment, presents a window for tactical positioning on anticipated news flow around strategic launches and Q2 results.
• Medium-Term: Participation ahead of confirmed Afterpay synergies, Cash App monetisation inflections, and acceleration in Bitcoin-related revenues.
• Long-Term: Square’s dominance in SME solutions, embedded finance, and ongoing innovation in blockchain and digital wallets support a durable, compounding growth narrative over the coming years.

Optimal entry points

Optimal positioning appears to align with entering at or near technical supports ($44–$62 range), and ahead of key catalysts such as product launches, regulatory updates, or financial results, when upside re-pricing risk is skewed in the investor’s favour.

Is it the Right Time to Buy Square?

Taking all indicators together, Square’s compelling blend of improving fundamentals, discounted valuation metrics, strong liquidity, and rich pipeline of strategic catalysts argues for renewed investor attention at current levels. The robust analyst consensus, imminent launches in Bitcoin and banking, and deepening ecosystem integration underscore that Square is well-poised to ride—and shape—the future of fintech.

While market volatility and sector competition merit prudent management, the stock’s recent consolidation and technical structure imply a potential turning point, offering attractive entry levels for those seeking exposure to a high-conviction, innovation-led growth story. For Irish investors—seasoned or new to US tech equities—Square seems to represent an excellent opportunity to capitalise on the convergence of digital payments, banking disruption, and the crypto economy.

In the current market context, all signals suggest that Square’s value proposition is underappreciated, and the stock may be entering a new bullish phase. Now could be the ideal moment to revisit Square, leveraging its structural strengths and imminent growth catalysts, to participate in the ongoing evolution of global digital finance.

How to buy Square stock in Ireland?

Buying Square (Block Inc.) stock online today is both straightforward and secure for Irish investors, thanks to reputable, regulated brokers. You can choose between two main investment methods: classic share dealing (owning actual Square shares) or trading via Contracts for Difference (CFDs), which allows for leveraged speculation. Both options can be accessed through user-friendly digital platforms with strong investor protections. Fees, leverage, and risk profiles differ, so understanding each method is key before you begin. Not sure which broker is best for you? We discuss how to compare platforms and their costs further down the page.

Spot buying

A cash (or spot) purchase means you’re buying and owning real Square (Block Inc.) shares in your brokerage account. This approach suits those wishing to invest directly and benefit from any rises in the share price over time, with no leverage involved. Typically, Irish-friendly brokers charge a fixed commission per order, usually from around €3 to €7, or a small percentage of the order.

Example: Spot buying Square (Block Inc.) stock

For example, if the Square share price is $62.16 and you invest $1,000, you can buy about 16 shares (since $1,000 minus a $5 brokerage fee equals $995 to invest). If the price rises by 10%, your holdings would be worth $1,100.

• Result: Gross gain of +$100, a +10% return on your original investment (before any currency conversion or additional fees).

Trading via CFD

CFD (Contract for Difference) trading on Square shares allows you to speculate on price movements without owning the stock itself. CFDs are leveraged products, meaning you can control a larger position with a smaller amount of capital. Fees usually include the spread (the difference between buying/selling prices) and overnight financing charges if your position stays open more than a day.

Example: Trading Square via CFD

Suppose you open a CFD position on Square with $1,000 and 5x leverage, giving you effective market exposure of $5,000. If the stock price rises by 8%, your gain is magnified: 8% × 5 = 40% return.

• Result: +$400 gain on your initial $1,000 (excluding spreads and overnight fees). Remember, losses can also be magnified.

Final advice

It’s essential to compare brokers’ fee structures, platform usability, and available investment methods before committing funds. Consider your own financial goals, risk tolerance, and investment horizon: direct share purchases suit long-term builders, while CFDs offer flexibility and leverage for more active, risk-tolerant traders. The broker comparison tool further down this page will help you choose the best fit for your needs. Always invest thoughtfully, keeping both your objectives and the nature of each product in mind.

Our 7 tips for buying Square stock

The latest news about Square

Block Inc. stock has surged 12.12% over the past week, outperforming the broader market. This significant upward momentum follows the company's recent quarterly performance and underscores renewed investor confidence, particularly as shares rebounded from quarterly lows despite short-term underperformance on revenue and adjusted EPS. The strong week-on-week gain stands out for IE-based investors as Block's payment technology and digital commerce solutions—including its Square ecosystem—are gaining traction among small businesses, some of which operate or support cross-border commerce involving Ireland or participate in the international marketplace through platforms leveraging Square’s technology.

Analyst sentiment toward Block remains strongly positive, with an average target price indicating a nearly 19% upside. The latest analyst consensus as of end-May maintains a 'Strong Buy' recommendation, based on 22 buys to only a single sell rating. The average 12-month price target is set at $103.40, with a high estimate of $120, signaling considerable upside potential from current levels. Such positive perspectives are crucial for professional analysts in Ireland given the global nature of fintech, the growing relevance of US-listed fintechs for Irish portfolios, and increased local interest in dollar-denominated growth equities.

Block has accelerated its strategic expansion through the full integration of Afterpay into Cash App and the launch of new high-yield banking services. Recent advancements include extending 'buy now, pay later' and cash management functionalities, positioning Block favorably in the European and Irish markets where demand for flexible, mobile-first payment options is rising. Cash App’s evolving ecosystem, which could see further international penetration, exemplifies the company's commitment to broadening its service portfolio. This diversification boosts the value proposition for IE-based merchants and consumers considering adopting Square’s or Afterpay’s digital solutions, or already exposed to them through fintech partnerships with local financial institutions.

Bitcoin-linked innovation remains a central pillar, with Square enabling Bitcoin Lightning payments and advancing proprietary ASICS for crypto-mining. Block's move to facilitate Bitcoin payments through Square in 2025, combined with ongoing hardware innovation, reinforces its position as a leader in digital assets. This alignment with cryptocurrency trends is relevant to tech-savvy Irish investors and fintech operators, especially as regulatory frameworks—including those set by the Central Bank of Ireland—continue to accommodate new digital asset services. Block's focus on secure, scalable crypto solutions aligns with the Irish fintech sector’s emphasis on innovation and future-readiness.

Gross profit growth accelerated to 14% year-on-year last quarter, with adjusted EBITDA surpassing expectations at $757 million. While headline revenue and EPS missed consensus, the company’s ability to expand gross profit and deliver robust adjusted EBITDA amid challenging macro conditions demonstrates operational resilience. This is a favorable signal for Irish institutional and retail investors seeking exposure to international financial technology leaders, especially those prioritizing sustainable margin improvement and long-term business model scalability over short-term volatility.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.