Should I buy Black Rifle Coffee Company stock in 2025? A Guide for Ireland

What is Black Rifle Coffee Company?

How much is the Black Rifle Coffee Company stock?

The price of Black Rifle Coffee Company stock is stable this week. As of now, the share trades at $1.84, showing no change over the past 24 hours and down 1.08% over the week. The company’s market capitalisation stands at $144.8 million, with an average 3-month daily volume of 746,201 shares. No P/E ratio applies due to negative earnings, and there is currently no dividend yield. With a beta of 1.14, the stock demonstrates higher volatility than the overall market—a point to consider for Irish investors seeking either risk or growth opportunity.

Our full analysis on Black Rifle Coffee Company stock

Having thoroughly reviewed Black Rifle Coffee Company’s (NYSE: BRCC) latest financial results alongside a comprehensive analysis of its share price performance over the last three years, we have leveraged a combination of proprietary algorithms incorporating financial metrics, technical indicators, sector benchmarking, and competitive analysis. This rigorous, multi-factor approach offers a unique perspective. So, why might Black Rifle Coffee Company stock once again become a strategic entry point into the evolving consumer goods and branded beverage segment in 2025?

Recent Performance and Market Context

Despite exhibiting significant volatility, Black Rifle Coffee Company’s share price, currently trading at $1.84 (as of 30 May 2025), has stabilised near recent lows after a challenging year that saw a -70.65% decline over twelve months. The six-month drop of -41.4% and setting of a 52-week low at $1.48 on 8 May 2025 are notable, yet the stock has demonstrated resilience as it consolidates well above this historic nadir.

Importantly, this phase of price discovery coincides with transformative business developments: the successful launch of Black Rifle Energy™, which swiftly captured a 21% ACV (All Commodity Volume) distribution in just three months; a strong partnership with Keurig Dr Pepper, amplifying retail distribution; and a high-visibility marketing alliance with UFC. This strategic momentum unfolds against a backdrop of steady demand in the premium beverage sector, where consumer staples—particularly brands with unique identities—are enjoying robust defensive appeal amid a dynamic US macroeconomic environment. Furthermore, the consensus analyst price target of $8.03, implying a +336% upside, underscores market conviction that BRCC may be at the cusp of a significant re-rating.

Technical Analysis

Technical signals for BRCC are, at first glance, cautious. The 14-day Relative Strength Index (RSI) sits at 43.18 (neutral), indicating neither overbought nor oversold territory. The Moving Average Convergence Divergence (MACD) is marginally negative at -0.06—a mild bearish undertone—yet the Williams %R at -32.71 flashes a positive short-term reversal signal.

Price action is currently below all major moving averages (20-day: $1.89; 50-day: $2.04; 100-day: $2.32; 200-day: $2.85), which may often dissuade momentum-focused traders. However, it is precisely in such periods, where price consolidates above a historic support—here, at $1.48—that fundamentally-driven investors may find optimal positioning. With key resistance at $1.92 (coinciding with the 20-day MA), a break above could serve as the technical confirmation of a trend reversal. In summary, while near-term technicals suggest patience, the proximity to support and the emergence of bullish reversal signals suggest the risk/reward profile is improving rapidly.

Fundamental Analysis

On the fundamental side, BRCC presents a compelling recovery and growth narrative. Q1 2025 revenue reached $90 million, exceeding consensus expectations ($88.1 million), even amid short-term headwinds such as green coffee inflation and elevated promotional expenses. While gross margin compressed to 36.1% (from 42.9% in Q1 2024) and adjusted EBITDA was $0.9 million (versus $12.5 million prior year), management has taken decisive steps to improve operational efficiency, evidenced by a substantial 23.2% reduction in G&A costs.

Looking ahead, the company’s 2025 guidance projects revenue of $395–425 million (1–9% growth), gross margins of 35–37%, and adjusted EBITDA of $20–30 million, laying the groundwork for sustainable profitability. Structurally, BRCC benefits from:

• A differentiated and authentic brand—“veteran-founded”—with exceptionally strong consumer loyalty.
• Diversification into new product verticals, notably Black Rifle Energy, which is quickly gaining retail traction.
• Strong distribution partnerships, particularly with KDP and targeted retail channels.
• Effective omnichannel strategy: Wholesale (63%), Direct-to-Consumer (31%), and branded retail Outposts (6%).

Valuation is also a strong positive catalyst: at a market capitalisation of $144.8 million and a price-to-sales (P/S) ratio well below sector peers, BRCC trades at a level that appears to severely discount its brand strength and long-term growth potential, suggesting the fundamentals increasingly justify renewed interest.

Volume and Liquidity

Liquidity remains robust, with an average three-month daily trading volume of 746,201 shares, mitigating concerns about entry/exit for both institutional and retail investors. Moreover, a moderate float—combined with event-driven news flow—can amplify directional moves, creating a favourable environment for dynamic valuation repricing, particularly in the event of positive news or technical breakouts.

Catalysts and Positive Outlook

• Product Innovation: Black Rifle Energy’s early performance demonstrates high consumer demand and accretive expansion opportunities within the growing energy drinks segment.
• Distribution Expansion: Continued penetration in food, drug, and mass retail channels, with packaged coffee distribution surging from successive ACV gains.
• Strategic Partnerships: Collaborations with Keurig Dr Pepper for retail distribution and UFC for marketing increase both reach and brand credibility.
• Operational Efficiency: Recent cost optimisations have already resulted in a material reduction in SG&A, supporting margin recovery.
• ESG and Brand Positioning: The veteran-founded ethos and patriotic branding continue to resonate with a broad customer base, strengthening the company’s moat in a crowded sector.
• Sector Resilience: The defensive nature of consumer staples and beverages has been proven in cyclical environments, with innovation serving as a growth lever regardless of macro conditions.

If these catalysts materialise as forecasted, they may contribute to a re-rating scenario, especially as investor sentiment shifts from a short-term earnings focus to medium-term strategic inflection points.

Investment Strategies

• Short-term: Technical traders may consider entry if price action confirms a breakout above $1.92 (the 20-day moving average), especially as oversold oscillators reset and volume increases.
• Medium-term: Investors willing to ride short-term volatility may initiate positions near the strong $1.48–$1.84 support zone, with eyes on approaching catalysts such as Q2 earnings or new distribution deals.
• Long-term: Those taking a view on structural brand strength, product innovation, and omnichannel penetration may benefit from cost-averaging over coming quarters, capturing the potential upside as consensus analyst targets ($8.03) and company projections unfold.

Throughout, the current low appears ideally positioned for contrarian accumulation, particularly for investors seeking exposure ahead of earnings inflection or anticipated strategic announcements.

Is it the Right Time to Buy Black Rifle Coffee Company?

In summary, Black Rifle Coffee Company combines compelling upside potential with a unique, defensible brand platform and a medium-term earnings turnaround story. Having navigated a challenging period marked by margin pressures, BRCC is demonstrating operational agility, notable product innovation, and effective distribution scaling—all key to re-igniting growth. Trading at levels reflective of historic pessimism, while consensus targets imply significant repricing, now seems an opportune juncture for risk-tolerant investors to seriously consider re-evaluating this stock. The convergence of technical support, fundamental upside, robust liquidity, and major near-term catalysts underscores the prospect that Black Rifle Coffee Company may be entering a new bullish phase within the branded beverage ecosystem.

For the discerning investor, Black Rifle Coffee Company currently presents an opportunity that is as timely as it is potentially transformative.

How to buy Black Rifle Coffee Company stock in Ireland?

Buying Black Rifle Coffee Company (BRCC) shares online is straightforward and secure when you use a regulated broker. Irish investors can access US-listed stocks like BRCC conveniently, with user-friendly tools and strong investor protections in place. You have two main ways to invest: you can buy real shares (“spot buying”) to hold them long-term, or trade price movements through Contracts for Difference (CFDs), which suit shorter-term strategies. Each method has unique benefits and considerations—explored below—so it’s wise to compare brokers and choose the one best suited to your financial goals. (A broker comparison tool is available further down the page.)

Cash Buying

A cash purchase means you’re buying actual Black Rifle Coffee Company shares on the NYSE, becoming a direct shareholder. This is the most popular way to invest for long-term growth and allows you to hold, sell, or transfer your shares at will. Typically, Irish brokers charge a fixed commission per US share order—currently averaging around $5 USD (approx. €4.60) per trade.

Example

If the BRCC share price is $1.84, a $1,000 investment (about €925) lets you buy around 540 shares, after accounting for a $5 brokerage fee.

Gain scenario

If BRCC’s price rises by 10% to $2.02, your 540 shares are now worth about $1,100.
Result: +$100 gross gain, a 10% return on your investment (excluding currency and tax impacts).

Trading via CFDs

CFD trading allows you to speculate on the price movements of Black Rifle Coffee Company without owning the underlying shares. CFDs are often used for short-term trading, with the ability to trade both rising and falling markets and make use of leverage. Fees usually include the spread (the difference between buy and sell prices) and overnight financing costs if you hold positions beyond a day.

Example

Suppose you open a CFD position on BRCC with a $1,000 margin and 5x leverage. This gives you market exposure of $5,000.

Gain scenario

If the price rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain on your $1,000 margin (before spreads and financing fees).

Final Advice

Before you invest, it’s important to compare brokers’ fees, available markets, platform costs, and the quality of customer support. The choice between direct share ownership and CFD trading depends on your investment objectives, risk profile, and time horizon. To help you decide, consult the broker comparison tool found further down this page, and choose the investment route that fits your ambitions and style as an investor.

Our 7 tips for buying Black Rifle Coffee Company stock

The latest news about Black Rifle Coffee Company

Black Rifle Coffee Company’s Q1 revenues surpassed expectations, signalling operational resilience. In the first quarter of 2025, BRCC achieved revenues of $90 million, exceeding the anticipated $88.1 million, despite a year-on-year decrease. This outperformance was largely attributed to rapid expansion in retail channels and the strong initial uptake of new product lines. For Irish analysts, this points to the company’s ability to outperform consensus even in a context of sector volatility, offering a constructive signal for long-only and value-oriented investors with U.S. consumer exposure.

The recent launch of Black Rifle Energy™ has accelerated product innovation and retail penetration. The January rollout of Black Rifle Energy™, its canned energy drink, achieved 21% All-Commodity Volume (ACV) distribution within just three months, supported by a new partnership with Keurig Dr Pepper. This innovation not only diversifies the revenue base but also underlines BRCC’s growing reach in the attractive beverage category. The alignment with leading beverage distributors such as KDP demonstrates credible execution and may present an opportunity for future international distribution, which will be particularly relevant if BRCC seeks to enter European and Irish retail markets down the line.

Analyst consensus maintains a “Buy” recommendation, with significant upside potential to the stock’s target price. Nine Wall Street analysts currently cover BRCC, with 55% rating it as Buy or Strong Buy and none recommending a Sell. The average target price is $8.03, representing a potential upside of over 330% from the latest closing price. For institutional investors and private banking clients in Ireland, this points to the potential for meaningful capital appreciation, especially if the company converts operational improvements into margin expansion and rekindles growth momentum.

Operational cost reductions and improved efficiency signal management’s commitment to restoring profitability. General and administrative expenses were cut by 23.2% in the last reported quarter, even as BRCC invested in new product development and brand partnerships (notably with UFC). While gross margins came under pressure due to green coffee inflation and promotions, the cost discipline exhibited by management lays the groundwork for a return to positive EBITDA and margin rebuilding, both important watchpoints for analysts evaluating turnaround potential from abroad.

The lack of a current local (IE) market presence or distribution partnership limits direct regional impact but enables early monitoring for potential Irish market entry. BRCC remains primarily focused on the U.S. market, with no confirmed retail or wholesale distribution in Ireland or the wider EU. Nonetheless, the successful U.S. partnership with scaling distributors, combined with proven product acceptance in related consumer segments, positions BRCC as a future candidate for transatlantic expansion. Irish market observers may find it timely to track regulatory developments and strategic shifts, as the company’s evolving North American growth model could inform medium-term European ambitions.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.