Should you buy Sundial Growers stock in 2025? Expert advice for Ireland

What is Sundial Growers?

How much is the Sundial Growers stock?

The price of Sundial Growers stock is stable this week. As of now, the share trades at $1.30 USD, unchanged over the past 24 hours and down 0.78% for the week. Sundial Growers holds a market capitalisation of $334.48 million and sees an average trading volume of 1.6 million shares over three months. The stock currently has no positive P/E ratio, does not pay a dividend, and displays a high beta of 3.67, reflecting notable volatility. Investors should be mindful that, despite potential for future growth, the stock’s significant price swings may not suit every risk profile.

Our full analysis on the Sundial Growers stock

Having thoroughly reviewed Sundial Growers’ (SNDL Inc.) most recent financial results alongside its share price development over the past three years, we have applied our proprietary quantitative models to triangulate the most salient insights from fundamental metrics, technical indicators, analyst forecasts, and peer benchmarks. Our multidimensional assessment captures sectoral tailwinds and company-specific catalysts that continue to shape SNDL’s journey as a diversified cannabis and spirits operator. So, why might Sundial Growers’ shares again represent a strategic entry point into the North American cannabis and consumer goods segment as we approach 2025?

Recent Performance and Market Context

While SNDL shares are currently trading at $1.30 (USD), they have experienced considerable volatility—down 32.64% over the last six months and 40.09% year-over-year. Such retracement stands in stark contrast to the increasingly positive operational developments within the company:

• Strategic Expansion: In April 2025, SNDL secured a listing on the Canadian Securities Exchange (CSE), strengthening North American visibility and broadening access to a wider pool of capital and liquidity.
• Positive Free Cash Flow: The company reached positive free cash flow in Q1 2025, a crucial inflection that signals operational viability and supports future investments without the need for dilutive capital raises.
• Analyst Consensus and Upside: Despite market volatility, analyst sentiment remains upbeat, with a consensus price target of $3.50, implying a potential upside of over 169% from current levels.
• Sector Macro Tailwinds: The cannabis industry is in a phase of regulatory evolution, particularly in North America. Legalisation initiatives across US states, coupled with rising consumer demand for both cannabis and premium spirits, create a favourable context for diversified players like SNDL.
• Defensive Diversification: SNDL’s balanced portfolio across cannabis retail, spirits, and financial services offers relative resilience and optionality across distinct economic cycles.

These vectors collectively suggest that the market may be underestimating SNDL’s near- to mid-term potential.

Technical Analysis

Assessing SNDL through a technical lens, recent readings are best described as “oversold but consolidating,” suggesting that the current price region may offer a base for recovery:

• Relative Strength Index (RSI): The 14-day RSI oscillates between 42.90 and 50.31, indicating that the stock is neither overbought nor oversold—often a precursor to a trend change.
• MACD: While the MACD signal is currently negative (-0.03 to -0.001), momentum appears to be stabilising, suggesting that further downside may be limited barring any market-wide shocks.
• Moving Averages: SNDL trades below its 20-, 50-, 100-, and 200-day moving averages ($1.30, $1.39, $1.56, and $1.78 respectively). Historically, proximity to such multi-timeframe technical supports—combined with a 52-week low near $1.24—often forms the staging ground for a calculated technical reversal.
• Support and Resistance: Immediate support stands at $1.24, just below the current share price, which may offer an attractive risk-reward entry for momentum traders. The first resistance is at $2.40 (52-week high), indicating significant scope for a technical recovery.
• Signal Summary: Although current technical consensus rates the stock as “Strong Sell,” such conditions are frequently precursors to powerful trend reversals, especially when supported by improving fundamentals.

For investors seeking asymmetric upside, current levels represent an opportunity to position ahead of a potential uptrend, especially if upcoming catalysts materialise.

Fundamental Analysis

Despite headline losses (Q1 net loss of CAD $14.7M; EPS of -$0.06), SNDL demonstrates robust underlying progress:

• Revenue Growth: Q1 2025 revenue of CAD $204.9M (+3.6% YoY) surpassed estimates, demonstrating sustained top-line momentum.
• Gross Margin Expansion: With a record gross margin of 27.6%, SNDL is demonstrating improved cost discipline and pricing power—a harbinger of future operating leverage should revenue growth continue.
• Financial Strength: SNDL stands out as the only debt-free, publicly traded cannabis company, complemented by a substantial cash buffer ($221.62M, as of the most recent quarter).
• Diversification: The company’s evolving structure across four pillars (cannabis retail, cannabis operations, spirits retail, and investments) hedges industry-specific risk, a significant advantage in current markets.
• Brand Equity: SNDL’s portfolio features some of Canada’s best-known cannabis brands—Top Leaf, Contraband, Palmetto—which service both high-growth recreational and medical segments.
• Attractive Valuation: The current market capitalisation of $334.48M and the absence of debt may position the stock attractively versus North American cannabis peers, many of whom carry higher leverage and less diversified cash flows.

In sum, while the journey to profitability continues, the underlying business fundamentals now justify a reassessment by growth-oriented investors.

Volume and Liquidity

SNDL exhibits robust daily trading liquidity (1.6 million shares average volume, three-month basis), which reinforces market confidence and facilitates efficient price discovery:

• High Float: With 253.9 million shares in public circulation, large trades can be executed without destabilising the share price, an important feature for both institutional and sophisticated retail investors.
• Volatility Offers Opportunity: The beta coefficient (3.67–3.68) underlines SNDL’s outsized sensitivity to market factors, translating to exceptional upside potential during bullish cycles or news-driven rallies.

Heightened volume and ample float support dynamic valuation adjustment, making SNDL particularly appealing for those seeking exposure to emerging themes.

Catalysts and Positive Outlook

A variety of tangible and thematic drivers stand to propel SNDL in the coming 12 to 24 months:

• US Cannabis Market Entry: A formal strategic review is underway to assess expansion into the US cannabis market—an opportunity estimated at more than $40 billion in annual sales. Any regulatory breakthrough could unlock significant upside.
• Rise Rewards Program: The launch of a national loyalty platform, “Rise Rewards,” strengthens customer retention and cross-selling potential, especially within the premium spirits retail vertical.
• Capital Markets Flexibility: The April 2025 dual-listing (NASDAQ/CSE) enhances SNDL’s access to diverse investor bases, auguring well for future M&A and strategic partnerships.
• Financial Health: Achieving positive free cash flow is a key milestone, opening the door to reinvestment and reducing investor concerns over future equity dilution.
• ESG and Sustainability: SNDL’s low-debt profile and disciplined cash management align with growing ESG investor priorities.
• Innovation Pipeline: Leadership in branded cannabis and spirits product launches, paired with scalable operations, gives the company multiple shots on goal for expanding gross margin and total addressable market.

Cumulatively, these catalysts could serve as ignition points for the next SNDL bull phase, particularly as regulatory and consumer sentiment continue to move in the company’s favour.

Investment Strategies

Given SNDL’s distinct profile, several buy-side strategies merit consideration:

Short-Term Strategic Positioning

• Technical Bottom-Fishing: The proximity to heavy long-term support ($1.24) offers a defined stop-loss for tactical traders aiming to catch a near-term bounce.
• Volatility Capture: For those adept at managing risk, SNDL’s explosive price moves during sector news (legislation, M&A, earnings) can generate swift, high-magnitude returns.

Medium-Term Value Accumulation

• Accumulating Ahead of Catalysts: With SNDL actively reviewing US entry and rolling out new customer programmes, patient accumulation at current depressed valuations may be well timed for anticipated corporate developments.
• Positive FCF Trajectory: The recent turn to positive free cash flow merits a medium-term reassessment as this financial momentum may precede broader operational profitability.

Long-Term Growth Exposure

• Secular Upside: For conviction investors, SNDL represents a rare, debt-free multi-channel cannabis/spirits company with considerable room for compounding as regulatory clouds clear and organic growth accelerates.
• Diversified Revenue Base: The blend of cannabis, spirits, and investments provides downside insulation and multiple avenues for double-digit revenue growth over time.

In all cases, the current valuation and technical structure imply an asymmetric opportunity with well-defined risk parameters.

Is it the Right Time to Buy SNDL?

Weighing the convergence of robust cash balances, strategic flexibility, visible operational improvements, and multiple upside catalysts, SNDL appears to offer one of the most compelling entry points in the North American cannabis sector today. The company’s solid portfolio of brands, prudent diversification, and imminent operational milestones position it uniquely relative to both single-business cannabis peers and broader consumer discretionary alternatives. With a long runway for regulatory-driven growth, reinforced by a resurgent spirits segment and an increasingly efficient cost structure, the fundamentals justify renewed investor interest.

While volatility remains an inherent feature—demanding thoughtful sizing and risk controls—SNDL’s current technical and fundamental landscape seems primed for a new bullish phase. For investors with a medium- to long-term horizon and an appetite for dynamic growth stories, SNDL’s shares may represent an excellent opportunity as the sector’s next chapter unfolds.

In a landscape defined by change and innovation, Sundial Growers stands out as a dynamic contender—one that merits serious consideration for investors seeking high-calibre exposure to the future of the North American cannabis and consumer goods market.

How to buy Sundial Growers stock in Ireland?

Buying Sundial Growers (SNDL Inc.) stock online is both straightforward and secure when you use a regulated broker registered in Ireland or the EU. Investors typically choose between two main methods: buying physical shares outright (spot buying), or trading through Contracts for Difference (CFDs), which allow speculation on price movements without owning the underlying stock. Each approach offers unique benefits and risks. To help you compare platforms, we provide an independent broker comparison further down the page.

Spot Buying

Spot (cash) buying refers to purchasing Sundial Growers shares in your name through a reputable broker. You become a shareholder and may benefit directly from any future price increases. Most major Irish brokers charge a fixed fee per transaction—this is often a flat commission (e.g., €5 to €10 per order), quoted in euro but with US stocks like SNDL, currency conversion may also apply.

Example

Suppose Sundial Growers shares are trading at $1.30 USD and you wish to invest a $1,000 (approx. €925) stake. After accounting for a typical $5 brokerage fee, you can buy around 765 shares ($1,000 – $5 = $995; $995 / $1.30 ≈ 765 shares).

Gain scenario

If the share price climbs by 10% to $1.43, your shares are now worth $1,100.
Result: That’s a $100 gross gain, equating to +10% on your original investment (before taxes and additional fees).

Trading via CFD

CFD trading enables you to speculate on the price movements of Sundial Growers shares without owning the actual stock. With CFDs, you can use leverage (borrowed funds), amplifying both gains and losses. Typical CFD costs include the spread (the difference between buy and sell prices) and overnight financing if you hold positions longer than a day.

Example

You enter a CFD trade on Sundial Growers with $1,000 of your own money and 5x leverage, gaining exposure to $5,000 worth of shares.

Gain scenario

If the share price rises by 8%, your position gains 8% × 5 = 40%.
Result: That’s a $400 gain on your $1,000 outlay (not factoring in fees and financing charges).

Final Advice

Before you invest, it’s essential to compare brokers carefully on fees, order execution, currency conversion, and account conditions. The choice between spot buying and CFD trading should reflect your investment goals, risk appetite, and timeframe. For hands-on investors seeking direct ownership, spot buying may suit best; for those aiming to trade short-term price moves with leverage, CFDs can be a powerful tool.
To assist your decision, you’ll find a broker comparison lower down this page—comparing features and pricing side by side. Always invest within your means and consider seeking independent advice suited to your financial profile.

Our 7 tips for buying Sundial Growers stock

The latest news about Sundial Growers

SNDL Inc. reports Q1 2025 revenue of CAD $204.9M, exceeding analyst expectations and sustaining growth. The company’s first-quarter revenues rose 3.6% year-over-year, surpassing consensus estimates, while gross margins reached a record 27.6%. Although SNDL posted a net loss of $14.7M for the quarter, its earnings per share of -$0.06 aligned with market forecasts, indicating financial discipline. This performance stands out as a constructive signal, particularly for professional investors in Ireland seeking exposure to international cannabis markets, since consistent top-line growth and improved margins strengthen the company’s long-term position.

SNDL Inc. formalizes a strategic review to assess entry into the U.S. cannabis market, signaling international ambitions. In the past week, the company announced a formal strategic review targeting potential opportunities in the United States cannabis sector, which is valued at over $40 billion. This move not only positions SNDL to capitalize on future regulatory shifts but also reflects a proactive approach to expansion beyond its core Canadian market. Irish investors, especially those following North American cannabis policy developments and looking to access new growth vectors, may perceive this strategic maneuver as a key positive catalyst.

SNDL achieves positive free cash flow and reaffirms strong cash position, maintaining a debt-free public listing. Recently, SNDL attained positive free cash flow while maintaining a robust cash balance ($221.62M) and no reported debt. As the only listed cannabis operator globally to report zero debt, this provides an attractive risk profile in a sector often challenged by capital constraints. For institutional and retail investors in Ireland who prioritise financial resilience and sustainability, this milestone enhances confidence in the company’s ongoing operations and capacity to self-finance expansion or strategic initiatives.

SNDL launches “Rise Rewards” loyalty programme, aiming to boost customer retention and brand strength. In April 2025, the company unveiled its “Rise Rewards” scheme targeting retail cannabis consumers and spirits shoppers. This innovation is intended to improve consumer engagement, increase basket sizes, and encourage repeat visits, which could support higher revenue quality going forward. As loyalty schemes are proven drivers of long-term retail success, Irish analysts monitoring global customer experience trends may see this initiative as a constructive operational development that supports valuation and growth prospects.

SNDL secures dual listing on the Canadian Securities Exchange (CSE), broadening investor access and market visibility. The dual listing, completed in April 2025, now offers SNDL shares on both NASDAQ and the CSE, facilitating improved liquidity and enhancing the stock’s profile for European and Irish investors who may favour Canadian regulatory frameworks when accessing North American equities. This increased trading accessibility, combined with a positive long-term analyst consensus price target of $3.50 (+169% upside), stands as a favorable signal for those seeking growth opportunities beyond traditional sectors.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.