Should I Buy Snap Stock in 2025? Expert Guide for Ireland

What is Snap?

How much is the Snap stock?

The price of Snap stock is falling this week. As of now, SNAP trades at $8.28, down 0.72% in the last 24 hours and showing a weekly drop of 8.91%.

The company's market capitalisation stands at $13.84 billion, with a 3-month average daily volume of 36.68 million shares.

Currently, there is no price/earnings (P/E) ratio reported as Snap is not profitable, and the stock offers no dividend yield.

With a beta of 0.61, Snap tends to be less volatile than the broader market, which may appeal to Irish investors seeking some relative stability in the tech sector.

Our full analysis of the Snap stock

After a comprehensive review of Snap Inc.’s latest financial results and its share price dynamics over the past three years, supported by an evaluation leveraging a blend of proprietary quantitative models, technical signals, fundamental indicators, and sectoral benchmarking, we arrive at a fresh perspective on SNAP stock. The analysis synthesizes data from multiple sources, focusing sharply on the trends shaping Snap’s performance and prospects as it navigates the rapidly evolving digital communication landscape. So, why might Snap stock once again become a strategic entry point into the tech-enabled social media and AR sector as we look toward 2025?

Recent Performance and Market Context

Despite a volatile macroeconomic backdrop and sector-wide multiple compression, Snap’s recent share price action and fundamental turnarounds warrant renewed attention. As of 30 May 2025, SNAP shares trade at $8.28, having corrected -8.91% week-on-week, -29.89% over six months, and -45.38% on a trailing one-year basis. This steep retracement not only reflects risk-off sentiment affecting high-growth tech, but also hands Snap an attractive starting valuation, now near the lower end of its 52-week range ($7.08–$17.33).

In the last quarter, Snap delivered a significant upside surprise: quarterly revenues of $1.56bn (+14% YoY), a sharp EBITDA surge of 73% YoY, and its first net-positive quarterly result ($9m) after a prolonged loss-making period. Free cash flow also soared by 528% to $219m for FY2024. These results exceeded consensus and attest to Snap’s operating leverage kicking in even amid sustained investment cycles.

On the macro side, the technology sector is steadily regaining favour, powered by excitement in AI, AR, and platform monetisation. Structural tailwinds—rising digital advertising budgets, ongoing global mobile adoption, and heightened consumption among Gen Z and Millennial demographics—reinforce the sector’s resilience. Snap is particularly leveraged to European demographic trends, with AR and innovative content capturing mindshare across key EU markets—an appealing context for Irish investors seeking exposure to digital transformation themes.

Technical Analysis

• Momentum indicators: The Relative Strength Index (RSI 14D) rests at a neutral 46.77, neither overbought nor oversold—suggesting consolidation and the formation of a potential base. MACD remains fractionally negative (-0.03) but just flashed a fresh buy signal. Stochastic Oscillator (20.80) is also neutral-to-low, correlating with a trader’s market bottoming conditions.
• Moving averages: The share price sits below key moving averages (20D: $8.48, 50D: $8.47, 100D: $9.55, 200D: $10.10), with a 50/200-day “death cross” signalling residual caution. However, contrarian investors often note that extended periods below moving averages, followed by improving fundamentals, can prelude robust rebounds—especially with a technical floor so close (key support: $7.23).
• Support and resistance: Sellers have temporarily capped upside at $12.86, but strong support at $7.23 underpins downside risk. Current pivots (S1: $8.27; R1: $8.45) suggest short-term buyers are probing for an inflection point, potentially positioning ahead of renewed upward momentum.
• Short/medium-term outlook: With oscillators and market sentiment appearing washed out and the fundamentals improving, Snap’s chart structure seems to be forming a compelling reversal zone for technically driven entries.

Fundamental Analysis

• Revenue and profitability: FY2024 revenues expanded +16% to $5.36bn, while losses narrowed dramatically ($698m net loss vs. $1.32bn loss in 2023), underscoring improving cost management. Importantly, adjusted Q4 EBITDA soared to $276m (+73% YoY), and quarterly net income turned positive—a pivotal achievement after years of red ink.
• Valuation: At $8.28, Snap trades around 2.6x trailing sales—a compelling multiple for a platform poised for sustained 15–20% annual top-line growth. The absence of a trailing P/E (given marginal 2024 net profit) does not detract from its improving operational leverage or from the accelerating path toward consistent profitability. Peer analysis reveals Snap is valued at a discount relative to similar growth/AR-focused platforms, with the analyst consensus target sitting at $9.68 (and bullish cases up to $15), suggesting 17–80% upside from current levels.
• Structural strengths:
• AR Leadership: Snap’s unwavering focus on augmented reality—through highly integrated products like Spectacles and software such as Lens Studio—cements its role as a technological pacesetter.
• Brand and Demographic Moat: 453 million daily active users (+9% YoY), with exceptional penetration among 13–34 year-olds.
• Strategic Expansion: R&D investment remains robust (32% of revenue in 2024), ensuring the company stays ahead in digital creativity, community monetisation, and AI-augmented experiences.
• Revenue Diversification: Growth in Snapchat+ subscription revenue (+131% YoY in 2024, now over $500m run-rate), coupled with strong momentum from advertisers and content creators, are diluting Snap’s prior over-dependence on traditional digital advertising.

Volume and Liquidity

• Strong traded volume: The stock’s average daily trading volume stands at 36.68m shares, equating to robust liquidity and reflecting institutional and retail investor confidence.
• Favourable float: With a public float of approximately 1.07bn shares (out of 1.69bn outstanding), Snap remains easily tradable, supporting dynamic price discovery. This level of liquidity typically limits volatility spikes while enabling responsive price adjustments on fresh news, catalysts, or technical triggers.
• Implications for investors: Elevated liquidity and ample float mean that both tactical traders and long-term investors can enter and exit positions efficiently, a crucial factor for active Irish investors or global institutional allocators.

Catalysts and Positive Outlook

• Breakthroughs in Augmented Reality: The fifth-generation Spectacles AR glasses ($99/month for developers) and expanded availability across six key European markets evidence an ecosystem with global addressable market ambitions.
• Snapchat+ Momentum: Subscription revenue is surging, validating demand for premium features and new monetisation models. This strengthens both financial clarity and user stickiness.
• Advertiser and Creator Ecosystem: The number of active advertisers doubled in Q4 2024, while fresh monetisation programs for content creators are enriching Snap’s revenue layers and engagement vectors.
• Generative AI and Community Innovation: Over 400 million users engaged with Snap’s latest generative AI-powered lenses—marking over 4 billion usages in Q4 alone—a vivid demonstration of viral adoption and AI-driven stickiness.
• Monetisation lever: With over 1 million downloads of Lens Studio and a continually expanding suite of AR tools, Snap is on the leading edge of creator economy monetisation.
• Favourable sector context: The regulatory environment continues to favour creativity and competition in the digital communications sector, and Snap's agile product rollouts align well with shifting consumer and advertiser appetites.
• Geographic expansion: Rapid user growth of 35% in “Rest of World” territories (especially Europe) opens further scale, reducing concentration risk and building a diversified global audience.
• ESG progression: Sustainable business initiatives and investment in workforce development (Snap employs nearly 5,000 globally) continue to appeal to investors focused on long-term governance and social impact.

Investment Strategies

• Short-term tactical entries: Snap is consolidating just above a strong historical support at $7.23, in the lower decile of its 52-week range. This offers short-term traders a compelling risk/reward skew, particularly if bullish momentum returns on any positive news or technical breakout above $8.45 (R1).
• Medium-term positioning: With multiple tailwinds from new product launches (Spectacles AR, AI Lenses), expanding geographic reach, and an increasingly diversified revenue base, Snap offers a dynamic setup approaching key technical lows. Investors anticipating Q2/Q3 catalysts—such as further subscriber growth or additional AR partnerships—can consider staged entries ahead of the next reporting seasons, thus benefiting from volatility-induced mispricing.
• Long-term conviction: For investors focused on thematic growth and digital transformation, Snap represents a high-upside play on digital AR, Gen Z consumption, and the next wave of AI-driven community platforms. The significant improvement in FCF and profitability, coupled with the roadmap for scaling premium subscriptions and AR monetisation, indicate accelerating operational maturity.

Is It the Right Time to Buy Snap?

Synthesising the technical, fundamental, and thematic dynamics explored above, Snap stands out as a high-potential opportunity at a tactical valuation floor. Backed by record user engagement, breakthrough innovation in AR and AI features, accelerating monetisation through subscriptions, and a proven commitment to expanding its global audience, Snap’s multifaceted strategy is beginning to pay discernible dividends. The recent inflection towards positive profitability, soaring FCF, and the robust consensus target prices underscore renewed investor confidence.

While the sector remains competitive, Snap’s dominant position in youth demographics, unrivalled AR innovation, and rapid international expansion are unique assets. For Irish investors and global allocators alike, Snap’s current levels seem to represent an excellent opportunity to gain exposure to a next-generation tech leader entering what may be a new bullish phase. With the fundamental story improving and a strong backdrop in digital communications and immersive tech, the case for including Snap in a strategically balanced, forward-focused portfolio is increasingly compelling.

Snap’s recent transformation may mark just the beginning of its next major growth cycle—an opportunity well worth watching as technology and user behaviour coalesce toward the future of augmented, creative connectivity.

How to buy Snap stock in Ireland?

Buying Snap shares online is straightforward and secure when using a regulated broker authorised in Ireland. You have two main methods to access Snap Inc. (SNAP) stock: a spot (cash) purchase, where you own the real shares, or trading via CFDs (Contracts for Difference), letting you speculate on price movements with leverage. Each method has its own advantages and costs. Below, we explain the differences and give practical examples, before inviting you to compare trusted brokers further down the page.

Cash Buying

Buying Snap shares for cash means purchasing real stocks traded on the New York Stock Exchange, registered in your name or held in custody by your broker. With this method, you genuinely own your Snap shares and can hold them as long as you wish, benefiting from any potential increase in share price (note: Snap does not currently pay a dividend).

Typical fees for cash stock dealing by Irish brokers are either a fixed commission per trade (e.g., €4-€10 per order) or a small percentage, plus possible custody fees.

Example

Suppose Snap's share price is $8.28 and you want to invest $1,000 (approx. €910). Including a standard brokerage commission of $5, you could buy about 120 shares.

• Gain scenario: If Snap rises by 10% to $9.11 per share, your holding is now worth about $1,100.
• Result: +$100 gross gain, or +10% on your initial investment.

Trading via CFD

CFD trading allows you to speculate on Snap’s price movements without owning the underlying shares. With CFDs, you can use leverage – meaning you only need a fraction of the total exposure as margin, but both gains and losses are magnified. Main fees are the spread (the difference between buy and sell prices) set by the broker, and overnight financing costs if you keep positions open for more than a day.

Example

You open a CFD position on Snap with a $1,000 deposit and choose 5x leverage, giving you $5,000 market exposure.

• Gain scenario: If Snap's price rises by 8%, your CFD position gains 8% × 5 = 40% return.
• Result: +$400 gain on your $1,000 stake (before fees/spread and possible overnight charges).

Final Advice

Before investing in Snap or any other stock, it’s essential to compare brokers’ fees, platforms, and terms to find the best fit for your needs. The right method—cash buying or CFD trading—depends on your objectives, risk tolerance, and investment horizon. For a detailed broker comparison and more guidance, see the comprehensive table further down the page.

Our 7 tips for buying Snap stock

The latest news about Snap

Snap Inc. delivered robust quarterly results, surpassing analyst expectations and marking a return to net profitability. The company’s Q4 2024 revenue reached $1.56 billion, representing a 14% year-over-year increase, while adjusted EBITDA grew 73% to $276 million. Most notably, Snap reported a positive net income of $9 million for the quarter, a substantial turnaround from a $248 million loss in the same period last year. This improvement was supported by a 528% surge in annual free cash flow, reflecting both operational efficiency and stronger monetisation strategies.

Snap’s augmented reality expansion accelerated with the launch of next-generation AR Spectacles and extended European availability. The company introduced its fifth-generation Spectacles, targeting developers with a $99/month offering, while expanding access into six additional European countries – Austria, France, Germany, Italy, the Netherlands, and Spain. Although Ireland was not included in this round, the EU-wide push indicates Snap’s enduring commitment to the region, ensuring future potential for Irish developers and market engagement through pan-European AR initiatives and Lens Studio distribution.

Snapchat+ subscription revenue doubled, crossing the $500 million annualised mark and reinforcing revenue diversification. Subscription revenue grew 131% over the past year, underpinned by growing adoption across Snap’s international user base. This move reduces Snap's traditional reliance on advertising revenue and strengthens its financial foundations, an evolution closely watched by Irish and EU investors with an interest in resilient, multidimensional business models in the digital sector.

Snap’s technological leadership in AR and AI continued to attract massive user engagement and new monetisation opportunities. Over 400 million users engaged with new generative AI Lenses more than 4 billion times in Q4. The continued innovation in AR experiences and creator monetisation programs positions Snap at the forefront of immersive digital communication, making it an attractive case for investment in Ireland, where tech adoption and digital creator ecosystems are closely aligned with Snap’s strategic direction.

Market sentiment from professional analysts has remained cautiously optimistic on Snap, with price targets showing clear upside potential from current levels. The latest consensus from 31 Wall Street analysts stands at $9.68 per share—over 17% higher than the recent market price—while the technical momentum signal is mixed (positive short-term MACD, but longer-term trend remains weak). This context, combined with Snap’s operational improvements and increasingly diversified income, has fostered a moderately constructive outlook for Irish investors seeking exposure to US-listed growth technology stocks with a growing European footprint.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.