Should I buy BlackBerry stock in 2025? Your guide for Ireland

What is BlackBerry?

How much is the BlackBerry stock?

The price of BlackBerry stock is falling this week. As of now, BlackBerry (BB) trades at $3.99 USD, showing a 2.44% decrease over the past 24 hours and a weekly drop of 6.12%. The company’s market capitalisation stands at $2.38 billion, with a 3-month average daily volume of 15.28 million shares. There is currently no P/E ratio, as the company reports a net loss, and BlackBerry does not pay a dividend. The stock’s beta is 1.05, indicating slightly higher volatility than the overall market. Given recent price swings, investors in Ireland should be mindful of possible short-term fluctuations when considering exposure to BlackBerry.

Our full analysis on BlackBerry stock

Having revisited BlackBerry Limited’s (BB) most recent financial results and examined the stock’s performance across the last three years, we have synthesised multiple layers of analysis—from quantitative financial indicators and technical signals to granular market data and in-depth competitor benchmarking—using our proprietary algorithms. This multidimensional review underlines a shifting dynamic within BlackBerry’s strategic position, compelling us to re-examine its medium- and long-term potential. So, why might BlackBerry stock once again become a strategic entry point into the cybersecurity and IoT technology landscape in 2025?

Recent Performance and Market Context

BlackBerry has experienced a pronounced resurgence over the past year, with the share price closing at $3.99 USD as of 30th May 2025. Despite a modest intraday retreat (-2.44%) and a weekly pullback (-6.12%), the stock’s six-month trajectory is notably robust (+52.87%), complemented by a one-year gain of +45.09%. This upward momentum follows a period of recalibration, where the company has repositioned itself as a technology software leader, capitalising on enterprise cybersecurity and vehicle connectivity (IoT).

Noteworthy milestones include the Q4 results that surpassed analyst consensus, a recently initiated share buyback program representing up to 4.7% of the outstanding float, and the high-impact launch of the QNX Hypervisor 8.0. In the broader context, the technology and cybersecurity sectors are buoyed by investment flows driven by regulatory tailwinds, heightened cybersecurity awareness, and the transformative pivot to smart mobility and embedded systems. Amidst this, BlackBerry’s proven brand legacy in security and its operational pivot towards mission-critical enterprise solutions signal renewed market confidence.

Technical Analysis

• RSI (14 days) stands at 52.3, indicating a balanced, non-overbought profile that typically precedes accumulation phases in quality tech stocks.
• MACD value of +0.11 supports the early stages of a bullish reversal, which has often been a precursor to medium-term rallies in the sector.
• The 52-week range ($2.01 – $6.24) also highlights the current price as well below its annual peak, with significant upside potential should key resistance levels be cleared.

From a price structure perspective, multiple support zones at $3.60, $3.68, and $3.72 offer a cushion for buyers, while resistance at $3.84, $3.88, and $3.92 will be focal points. Volume-driven bounces at these supports, in tandem with a steadily strengthening MACD, suggest that BlackBerry is entering a constructive technical base. The current configuration positions BB as a candidate for short- and medium-term technical runs, especially if macro or company-specific catalysts materialise.

Fundamental Analysis

Resilient Revenue Mix and Strategic Expansion

BlackBerry’s Q4 2025 revenue reached $141.7 million, outperforming analyst expectations ($132.83 million), with positive adjusted EBITDA ($21.1 million) and a surprise positive EPS ($0.03). The gross margin, a strong 74% for the quarter, reaffirms the scalable, high-value nature of its software-centric business model. While annual revenue contracted to $534.9 million (-29.53% YoY), this masks a successful pivot away from legacy hardware and toward high-growth verticals in enterprise security and IoT.

The QNX IoT business remains the segment’s crown jewel—$65.8 million quarterly revenue with an exceptional 83% gross margin. Meanwhile, Secure Communications and Licensing divisions provide complementary breadth, with a robust IP portfolio generating recurring revenue streams. Importantly, BlackBerry’s $337.8 million net cash position offers strategic optionality, whether for targeted M&A, product innovation, or continued R&D.

Attractive Valuation and Domain Strengths

Presently, the absence of a P/E multiple (due to negative net income) may deter some, but the underlying trajectory is increasingly positive: the path to sustainable profitability is underpinned by operational leverage, a clean balance sheet, and market share gains in automotive and security platforms. With a market capitalisation of $2.38 billion and a price target consensus of $4.43 (+11.03% upside from current values), BB is trading at an attractive entry point relative to its 52-week high and forecasted sector growth.

More fundamentally, BlackBerry’s innovation pipeline and established market reputation—particularly in automotive IoT (with QNX deployments in more than 255 million vehicles globally)—are structural strengths that reinforce its platform economics and support its transition into next-generation connected applications.

Volume and Liquidity

Sustained average daily trading volume of 15.28 million shares underpins high liquidity, reflecting strong institutional and retail engagement. This liquidity, paired with a sizeable free float (586.63 million shares), creates a favourable environment for dynamic valuation—mitigating the risk of outsized volatility while ensuring ready entry and exit points for different investor profiles. The recently approved share repurchase programme is a tangible demonstration of management’s confidence in intrinsic value and should provide additional downward support in periods of market dislocation.

Catalysts and Positive Outlook

• Product Innovation: The recent launch of QNX Hypervisor 8.0 and major deployments of BlackBerry Radar expand BlackBerry’s solution suite in automotive, IoT, fleet management, and embedded AI.
• Strategic Partnerships: Fresh collaborations with AMD, Intel, and WeRide are set to broaden both commercial reach and technical capabilities, with pronounced potential in software-defined vehicles and autonomous mobility.
• Regulatory and ESG Tailwinds: The FedRAMP High certification for AtHoc positions BlackBerry to tap into high-value government markets, while the company’s sustainability and governance credentials are increasingly attractive to ESG-focused investors.
• Industry Megatrends: The inevitable uplift in cybersecurity expenditure, proliferation of vehicles defined by software, and growing global digitisation converge to create an environment in which BlackBerry’s core offerings are precisely aligned with the direction of market demand.

With the technology sector entering a new growth phase and BlackBerry’s operational focus realigned to these disruptive niches, the backdrop for multiple expansion and earnings improvement looks highly favourable.

Investment Strategies

For investors evaluating entry points, the current price action presents compelling options:

• Short-Term:
• Accumulation near technical supports ($3.60–$3.72) benefits from robust liquidity and volatility—a suitable setting for tactical trades, particularly as anticipation builds ahead of the 25 June 2025 earnings release.
• Watch for breaks above key resistance levels ($3.84–$3.92) that may spark bullish technical momentum.
• Medium-Term:
• The downward adjustment post-Q4 results appears to have largely priced in temporary guidance headwinds, presenting an ideal staging ground should BlackBerry deliver against its innovation-led roadmap or announce new partnerships.
• The announced buyback programme and upcoming investor conferences could serve as near-term sentiment catalysts.
• Long-Term:
• BlackBerry’s market leadership in IoT automotive OS, recurring revenue profile, and industry-wide migration to embedded security systems position the stock as a levered play on smart mobility and resilient infrastructure.
• For patient investors, the ongoing business transformation and incremental realisation of pipeline deals anchor a thesis of gradual but meaningful upside as BlackBerry transitions toward consistent profitability and market re-rating.

Collectively, the risk/reward is attractive at current valuations, especially for those with the ability to manage volatility and maintain focus on structural, rather than purely cyclical, factors.

Is it the Right Time to Buy BlackBerry?

BlackBerry today appears poised at the intersection of technical recovery and fundamental renewal. The combination of strong recent upside, high-margin software expansion, deeply embedded IoT leadership, and a reinvigorated innovation engine points to a company potentially entering a new bullish phase. Positive surprises in quarterly results, a well-capitalised balance sheet, and sector-wide catalysts reaffirm the argument for renewed investor interest—further underpinned by strong liquidity, strategic buybacks, and upwardly revised analyst price targets.

Although caution around short-term earnings guidance is judicious, the convergence of structural drivers, ongoing product launches, and clear strategic vision suggests that BlackBerry’s risk/reward profile has not been this favourable in recent memory and may represent an excellent opportunity for investors seeking exposure to high-growth, resilient technology assets.

For those focused on the future of connected enterprise, smart mobility, and cybersecurity, BlackBerry’s uniquely balanced blend of legacy credibility and forward-focused strategy seems to justify renewed consideration—making this a rare moment where both near-term traders and long-term investors might find substantial value.

The upcoming quarterly report, ongoing product rollouts, and continued momentum in core verticals should be carefully monitored as potential inflection points. In summary, BlackBerry stands out as a stock where the fundamentals, technical posture, and sector backdrop collectively suggest that the time to look closely—and perhaps act with conviction—may very well be now.

How to buy BlackBerry stock in Ireland?

Buying BlackBerry stock online is both straightforward and secure when you use a regulated broker in Ireland. Today’s digital platforms let you purchase shares of BlackBerry (NYSE: BB) either through direct spot buying (“cash purchase”) or via contracts for difference (CFDs). Each approach offers distinct benefits: spot buying gives you direct ownership, while CFDs allow you to speculate on price movements with leverage. Choosing the right method depends on your objectives and risk tolerance. To help you make an informed choice, you’ll find a detailed comparison of brokers, fees, and features further down this page.

Cash buying

A cash purchase means you buy physical BlackBerry shares outright, becoming a part-owner of the company. With this method, your investment is exposed to the actual share price, and you benefit directly from any price appreciation. Brokers in Ireland typically charge a fixed commission per order—often around $5 to $10 (or €5–€10, converted if dealing in EUR).

Example

Suppose BlackBerry shares are trading at $3.99 USD, and you have $1,000 to invest. After a broker fee of $5 per trade, you can buy approximately 249 shares ($1,000 – $5 = $995; $995 ÷ $3.99 ≈ 249 shares).

• Gain scenario: If the share price rises by 10%, your shares would now be worth approximately $1,100.

Result: +$100 gross gain, equating to +10% on your initial investment (excluding taxes or other small charges).

Trading via CFD

CFD (Contract for Difference) trading means you speculate on BlackBerry’s share price without owning the underlying asset. Instead, you open a position reflecting the price movement—up or down—of the stock. CFDs are popular for their leverage, which multiplies both potential gains and losses. You’ll typically pay a spread (the difference between buy/sell price) plus possible overnight financing fees if you keep the position open over several days.

Example

You open a CFD position on BlackBerry with a $1,000 deposit and 5x leverage, giving you exposure to $5,000 worth of the stock.

• Gain scenario: If BlackBerry rises 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain from your $1,000 deposit (excluding the spread and overnight fees), demonstrating the power and risk of leverage.

Final advice

Before buying BlackBerry stock—whether through spot buying or CFDs—it’s crucial to compare brokers’ pricing, trading conditions, and platform reliability. Fees, commissions, and available tools can vary widely. The best approach depends on your goals: cash buying is suited for long-term investors looking for ownership, while CFDs appeal to those aiming for short-term strategies or to use leverage. For detailed comparisons and to find a broker that matches your needs, check our updated broker table below on the page. Invest thoughtfully and remember to consider both opportunities and risks.

Our 7 tips for buying BlackBerry stock

The latest news about BlackBerry

BlackBerry’s Q4 2025 earnings surpassed analyst forecasts for both revenue and adjusted EPS. In the most recent quarterly report released within the last week, BlackBerry recorded Q4 revenues of $141.7 million—comfortably above the expected $132.8 million—and posted an adjusted earnings per share (EPS) of $0.03, similarly exceeding analyst consensus. This positive surprise is an encouraging signal to professional investors, especially considering BlackBerry’s transition from hardware to a predominantly software and cybersecurity-driven business model. For market participants in Ireland, the company’s long-standing expertise in securing enterprise communications and its continued strong presence in core software verticals, such as automotive (with over 255 million vehicles globally using its QNX platform), underpin its resilience and attractiveness, reinforced by heightened digital security needs in sectors with tightly regulated data flows.

In May 2025, BlackBerry launched QNX Hypervisor 8.0, marking a significant advancement in its embedded systems offering. This new platform for virtualization, designed for safety-critical applications, notably targets automotive, robotics, and automation verticals where European and Irish firms are increasingly focused on integrating secure, software-defined architectures. The Irish automotive and technology sectors—characterized by rapid adoption of connected vehicle, IoT, and industrial automation solutions—stand to benefit from BlackBerry’s established position and innovation pipeline, which is further bolstered by strategic alliances with major global players such as AMD and Intel. These developments align with trends supported by Ireland’s government to accelerate digital transformation and automotive tech capabilities domestically.

The company announced a new share repurchase program in May, allowing for the buyback of up to 4.7% of its public float. Approved within the past week, this move is generally interpreted as a signal of management’s confidence in BlackBerry’s intrinsic value and its solid cash position, with liquidity reported at $337.8 million. Share buybacks often help support share price by reducing supply and can reassure existing shareholders—including institutional investors in Ireland, where US and Canadian equities are common in retirement portfolios—about the company's commitment to capital discipline and long-term value creation, even amid near-term earnings volatility.

There is sustained analyst optimism despite recent short-term volatility, with price targets suggesting double-digit upside. Consensus among leading financial institutions sets BlackBerry’s medium-term price target at $4.43, representing an 11% increase over the current price of $3.99. The technical backdrop as of this week remains neutral to slightly bullish, with RSI near 52 and a positive MACD reading. For Irish investors and fund managers, who are sensitive to global tech momentum and North American market trends, such analyst sentiment provides a constructive framework, supported by rising trading volumes and the company’s participation in major international investor conferences this June.

BlackBerry continues to derive strength from its robust QNX and cybersecurity business lines, both highly relevant to regulated sectors in Ireland and the EU. High-margin QNX revenues—$65.8 million in Q4 with an 83% margin—and secure communications solutions remain at the core of the firm’s value proposition. With Ireland hosting regional operations for many global automotive and tech firms, BlackBerry’s dominant position as a provider of trusted embedded software and security platforms enhances its relevance to local institutional investors and supports continued strategic demand for its intellectual property and solutions, in line with European regulatory focus on embedded cybersecurity and connected-device standards.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.