Should I buy Ford stock in 2025?

What is Ford?

What is the price of Ford stock?

The price of Ford stock is rising this week. As of today, Ford shares are trading at $10.22 USD, reflecting a 0.49% gain over the past 24 hours but a decline of 1.35% this week.

While Ford offers attractive income potential for investors in Ireland, be mindful that its higher beta signals greater price swings compared to the broader market.

Our full analysis on the Ford stock

Having reviewed Ford’s latest financial results and the stock’s performance over the past three years, as well as integrating key financial metrics, technical signals, and competitive positioning via our proprietary analysis algorithms, it becomes clear that Ford Motor Company (NYSE: F) stands at a compelling juncture. In the context of persistent volatility and transformation across the global automotive sector, Ford demonstrates notable resilience, strategic agility, and a set of characteristics increasingly valued by investors seeking exposure to technological evolution in mobility. So, why might Ford stock once again become a strategic entry point into the automotive and tech-connected sectors in 2025?

Recent Performance and Market Context

Despite a challenging year for the broader auto and consumer cyclical sectors, Ford’s recent price action sets an intriguing backdrop. As of 30 May 2025, Ford trades at $10.22 per share, having experienced modest intraday gains (+0.49%) and only a minor weekly decline (-1.35%) in a context defined by sectoral headwinds and macro uncertainty. While the 6- and 12-month returns have shown some retracement (-8.18% and -11.59% to -15.75% respectively), these pullbacks have largely consolidated around a level that appears to be forming a technical base, with current valuations sitting attractively relative to historical averages.

Key recent events offer additional cause for optimism:

• Earnings Beat: In Q1 2025, Ford exceeded Wall Street’s EBIT and net profit expectations, posting adjusted EBITDA of $1.02 billion and net income between $471–$500 million—a strong signal of operational resilience amid softer revenue (-5% year-on-year, at $40.7 billion).
• Strategic Realignment in EVs: Ford’s decisive pivot to smaller, more profitable electric vehicles (EVs) and hybrids directly addresses margin pressures and marks a strategic advantage versus legacy and emerging competitors alike.
• Dividend Strength: With a standout yield (ranging 5.87%–7.34%), Ford continues to reward patient shareholders, supporting the stock in turbulent periods.
• Sector Backdrop: The US consumer remains robust, supported by stabilising interest rates and resilient fleet orders—factors that favour Ford’s core business units, especially in light commercial vehicles and pickups.

Market participants, including institutional trading desks, observe that the efficiency of Ford’s capital allocation and the growing consensus on a cyclical upturn in US industrials provide a tailwind, further underlining the case for a bullish bias.

Technical Analysis

Ford’s current price action presents several constructive signals for both technical traders and fundamentally driven investors:

• Momentum Indicators: The 14-day RSI (53.90–63) skews neutral to mildly bullish, highlighting a healthy, non-overbought market state; the MACD at 0.22 corroborates recent bullish momentum.
• Moving Averages: Across the 20-, 50-, and 200-day moving averages, Ford has reclaimed all three key thresholds—the $10.02 50-day average, in particular, now acts as crucial support, and the current quote sustainably above the 200-day confirms a medium-term breakout structure.
• Support and Resistance:
• Major support: $8.44 (52-week low)
• Immediate resistance: $10.77–$10.81 zone
• Longer-term upside targets: $13.09 and $14.85 (previous 52-week highs)
• Price Action Structure: The stock’s recent consolidation between $10.11 and $10.28, coupled with above-average trading volume, indicates a maturing accumulation phase. This lays the technical groundwork for a potential breakout as sentiment improves and catalysts emerge.

This alignment of indicators underscores Ford’s attractive risk-reward profile at or near the current levels, with multiple scenarios pointing to entry opportunities ahead of the next sector upswing.

Fundamental Analysis

Ford’s fundamental case is robustly supported by both operational execution and strategic renewal:

• Revenue and Profitability: The Q1 2025 revenue figure ($40.7 billion) outperformed consensus expectations despite sectoral adversity, and the EBITDA outperformance underscores management’s focus on margin over mere volume. The trailing twelve-month EPS stands at $1.25, consistent with industry peers and supporting forward growth.
• Valuation: Ford’s P/E ratio of around 8.2 positions it as distinctly undervalued within both the US consumer discretionary sector and among global automakers—especially when factored against a dividend yield in excess of 7%. The consensus target price implies upside potential of 30%, with analysts converging on $13.29 as a medium-term fair value.
• Strategic Strengths:
• Brand Heritage: Ford remains one of the world’s most recognised automotive brands, with a huge multinational presence and deep customer loyalty in vital pickups and SUV categories.
• EV and Hybrid Transition: With a $22 billion investment in electrification through 2025, Ford’s re-calibration toward profitable mid-size EVs and hybrids directly addresses shifting consumer appetite and cost pressures, differentiating the company amidst heightened electric vehicle competition, especially from China.
• Structural Resilience: Ford’s ability to pivot away from capital-intensive, less profitable “big bet” EVs in favour of smaller, higher-margin models and fleets exemplifies management’s pragmatic, bottom-line focus.

This attractive blend of yield, valuation support, and strategic dynamism justifies renewed investor interest, particularly for those positioning ahead of the sector’s next inflection point.

Volume and Liquidity

• Trading Volume: With an average daily volume exceeding 127 million shares, Ford enjoys market-leading liquidity among US large caps. Such trading depth is a confidence signal, facilitating both tactical and strategic positioning for Irish and international investors.
• Float and Market Dynamics: Ford’s large public float (3.91 billion shares) and market capitalisation of $40.64 billion foster robust price discovery and dampen volatility; these features often underpin dynamic valuations and enhance the appeal to institutions managing significant capital allocations.

This high volume and liquidity environment typically leads to narrower spreads and more efficient order execution—important considerations for both private and professional investors seeking exposure at scale.

Catalysts and Positive Outlook

Ford’s near- and medium-term outlook is characterised by several bullish catalysts, both internal and external:

• Product Pipeline: The rollout of next-generation hybrids and compact EVs, tailored to profitability rather than raw unit growth, is expected to underpin margin restoration and market share gains in lucrative segments.
• Innovation in Electrification: Ford’s in-house battery technology efforts and escalating investment in production efficiency represent genuine value-drivers with positive implications for cost competitiveness.
• Cost Rationalisation: Management’s $1 billion cost reduction programme (ex-tariffs) and stated focus on operational excellence are set to buffer volatility and offset external pressures.
• ESG and Regulatory Tailwinds: While Ford momentarily paused some forward guidance due to tariff impacts, its proactive transition toward greener fleets aligns strongly with shifting regulatory and fleet procurement trends on both sides of the Atlantic.
• Sector Upturn: Should US and global interest rates resume their downward trajectory and consumer sentiment remain buoyant, the operating backdrop for discretionary auto expenditures—and with it, Ford’s core segments—could see accelerated recovery.

Furthermore, Ford’s enduring focus on the commercial/fleet market—a segment with sticky demand and less exposure to consumer cyclicality—positions the company for resilience amidst broader sector volatility.

Investment Strategies

Ford’s present technical, fundamental, and macro setup offers multiple entry strategies for different investor profiles:

• Short-Term Traders: For those seeking quick exposure, Ford presents a classic setup: a technical base forming just above the 50-day and 200-day moving averages, with a near-term upside as the stock approaches the $10.77–$10.81 resistance band. Breakouts above these levels may catalyse short-term repositioning flows as momentum technicals trigger.
• Medium-Term Investors: The formation of an extended accumulation range, coupled with improving quarterly results and an increasingly attractive valuation, suggest the potential to capture mean-reversion upside as broader sector trends turn. The $13.09 technical target offers a clear roadmap.
• Long-Term Positioning: For strategic investors, particularly those valuing yield and innovation, Ford’s forward-looking electric and hybrid strategies, defensible market positions in North America, and scope for capital appreciation justify holding through the current cycle. Accumulating near the $10–$10.50 range provides a solid risk-adjusted foundation.

Current prices, close to major support and ahead of anticipated product and cost structure catalysts, seem well aligned with both value and trend-following disciplines.

Is it the Right Time to Buy Ford?

In summary, Ford displays a rare and attractive combination of proven income generation (dividend yield >7%), discounted valuation (P/E ~8.2), and a refreshed, pragmatic approach to sector disruption. Its strong balance sheet, progressive electrification strategy, and capacity for operational adaptation offer a real hedge against macro headwinds.

The consistent outperformance versus consensus in recent quarters, alignment with secular shifts in mobility, and the favourable technical landscape suggest that Ford may be entering a new bullish phase. For investors intent on accessing the next stage of sector growth—be it through yield, value, or innovation—Ford stands out as an excellent opportunity deserving of close consideration at current levels.

The evolving dynamics of electrification and the supportive backdrop for US industrials make this an opportune moment to revisit Ford, with the stock’s key strengths and positioning inspiring confidence in its potential to outperform as the industry’s transformation gathers pace. Ford’s journey into electrification and hybrid leadership appears only just beginning—making today’s market environment a timely and promising one for investors assessing their entry strategy.

How to buy Ford stock in Ireland?

Buying Ford (F) shares online is a straightforward and secure process when you use a regulated broker. Whether you’re investing for the long term or seeking active trading opportunities, you have two main ways to gain exposure to Ford stock: direct (spot) buying and CFD (Contract for Difference) trading. Both methods offer different benefits and risk profiles to suit various investing styles. For Irish investors, it's easy to get started and manage everything online—simply register, verify your identity, and fund your account in EUR or USD. To help you choose the most suitable broker, you'll find our comprehensive comparison further down the page.

Cash buying

A cash purchase means buying Ford shares outright and becoming a direct shareholder. You own each share you buy—including the right to receive dividends and vote at shareholder meetings. Most Irish-friendly brokers charge a small fixed commission for US stocks, typically between €1 and €5 per order.

Example: cash buying and gain scenario

If the Ford share price is $10.22 (approx €9.45), with €1,000 (about $1,070 USD), you can buy roughly 104 shares (1,000 ÷ 9.45 ≈ 106; allowing for a ~€5 brokerage fee and currency conversion).

Gain scenario: If the share price rises by 10%, your Ford shares would now be worth €1,100.

Result: That’s a €100 gross gain, or +10% on your investment (excluding currency and tax effects).

Trading via CFD

With CFDs (Contracts for Difference), you speculate on Ford share price movements without owning the actual shares. CFDs allow you to use leverage (borrowed funds) for higher exposure: a €1,000 stake with 5x leverage gives you €5,000 market exposure. Instead of a fixed commission, brokers charge a spread (the difference between buy and sell price), plus any overnight financing fees if you keep the position open.

Example: CFD trading and gain scenario

You open a CFD position on Ford shares using 5x leverage with €1,000. Your total exposure is €5,000.

Gain scenario: If the stock price rises by 8%, your position makes 8% x 5 = 40%.

Result: That’s a €400 gain on your €1,000 margin (before fees).

Final advice

Before buying Ford stock, always compare brokers’ fees, commissions, spreads, currency conversion rates, and trading conditions. Whether you invest for long-term growth (spot buying) or seek short-term movements with leverage (CFDs), the optimal approach depends on your risk tolerance and goals. Your next step: use our detailed broker comparison below to find the platform that best suits your needs.

Our 7 tips for buying Ford stock

The latest news about Ford

Ford’s Q1 2025 results outperformed Wall Street expectations, particularly on adjusted EBITDA and net profit. Recent financial disclosures show Ford achieved $1.02 billion in adjusted EBITDA and a net profit between $471 and $500 million, beating the consensus forecasts. This performance is noteworthy given persistent sector headwinds and demonstrates the company’s operational resilience, which supports positive sentiment among institutional investors and can enhance confidence for shareholders in Ireland seeking defensive, high-dividend US equities.

Technical indicators for Ford stock are favorably aligned, with price action above key moving averages and a constructive MACD signal. The current share price of $10.22 sits above the 20, 50, and 200-day moving averages, confirming a technically bullish setup. Relative strength index (RSI) readings between 53.9 and 63 indicate neutral to slightly bullish momentum, and MACD remains in positive territory. For Irish-based investors employing technical or quantitative strategies, these signals highlight attractive entry points, especially as global equity flows seek high-yield value stocks in the US auto sector.

Ford’s strategic pivot toward smaller, more profitable EVs and hybrids strengthens its competitive foothold in key European markets, including Ireland. The company’s shift to focus on compact electric pickups, SUVs, and strong hybrid offerings matches both market demand and regulatory trends in the EU and Ireland, where emissions and sustainability targets are tightening. This revised electrification plan not only supports cost efficiency, with a projected $1 billion in savings (excluding tariffs), but also positions Ford as a pragmatic EV player, which is highly relevant for Irish fleet buyers and private consumers considering total cost of ownership and green incentives.

The dividend yield remains highly attractive, providing significant income appeal for Irish investors amid a low-yield European environment. Ford's dividend yield hovers around 7%, well above both US and eurozone benchmarks, making the stock particularly appealing for those in Ireland seeking dollar-denominated passive income streams. The regular $0.15 quarterly dividend and a conservative payout ratio, combined with the company’s ongoing cost discipline, underpins the stability of this income, supporting portfolio diversification and hedging against euro devaluation risks.

Despite short-term tariff-related uncertainty, the market consensus target sits at $10.31 with upside potential to $13.29, reflecting cautious optimism. Analysts acknowledge Ford's near-term headwinds from an estimated $2.5 billion tariff impact, which prompted the suspension of its 2025 guidance. However, its foundational strengths—brand recognition, strategic reallocation of capital, and continued innovation—are expected to support a medium-term recovery. For investment professionals in Ireland, the blend of strong technicals, reliable dividends, and improving strategic focus warrants close monitoring as a candidate for both income and value allocation.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.