Should I Buy Genius Brands Stock in Ireland in 2025?

What is Genius Brands?

How much is the Genius Brands stock?

The price of Genius Brands stock is falling this week. As of now, the stock trades at $0.815, reflecting a 2.28% decline over the past 24 hours and a weekly loss. Genius Brands holds a market capitalization of $38.95 million, with an average 3-month volume of 209,890 shares.

The company does not report a P/E ratio due to ongoing losses, and there is currently no dividend yield.

With a stock beta of 3.30, the share price is highly volatile—investors should be aware that this stock can experience significant price swings in short periods.

Our full analysis of the Genius Brands stock

Having thoroughly reviewed Genius Brands—now operating as Kartoon Studios Inc.—latest quarterly results and its stock performance across multiple timeframes, our analysis synthesises financial metrics, technical indicators, macro trends, and sector competitors using proprietary models. This approach provides a multidimensional perspective on the stock’s growing strengths and evolving opportunities. So, why might Genius Brands (TOON) stock once again become a strategic entry point into the children’s entertainment and streaming content sector in 2025?

Recent Performance and Market Context

Genius Brands, having transitioned to Kartoon Studios (NYSE American: TOON), has demonstrated compelling signs of operational turnaround and market repositioning over the past year. After undergoing significant volatility—reflected in its 1-year return of -22.38% and an even more dramatic 5-year drawdown of -96%—the company appears to have entered a reversal phase, with robust gains of +47.91% in the last month and +38.14% year-to-date. This reacceleration is especially notable given a challenging 2024, where a sharp downturn in traditional broadcast and streaming models affected many smaller-cap media players.

From a macroeconomic perspective, 2025 is shaping up as an advantageous year for media and entertainment equities, particularly those leveraging digital transformation and international expansion. Consumer demand for original children’s content continues to outpace broader streaming sector growth, and capital flows are tilting towards nimble, IP-rich companies. These conditions have favoured TOON, which has actively consolidated its position via partnerships with blue-chip names like Disney, Sony Kids, and Spin Master, while ramping up technology-enabled initiatives such as their AI-driven “Gadget A.I.”. This constellation of positive sector momentum and company-specific execution creates a bullish context for investors.

Technical Analysis

While granular technical indicators (such as RSI, MACD, and moving averages) are not available for TOON at present, price action analysis reveals promising structural features:

• Support and Resistance: The current share price of $0.815 sits comfortably above the key support level at $0.46 (52-week low), with an upward trajectory towards resistance at $1.08 (52-week high). Historically, such patterns signal robust accumulation and momentum.
• Short-/Medium-Term Momentum: The near-50% jump over the past month and 21% gain over six months highlight a bullish undertone. These rallies tend to predate structural market re-ratings when supported by improving fundamentals, as is now evident following Q1’s revenue growth and narrowing losses.
• Bullish Reversal Potential: The stock’s recent breakout above intermediate resistance levels suggests it may be emerging from a prolonged base, often a precursor to trend reversals. With volatility remaining high (β = 3.3), daily price swings offer strategic points of entry for both active and position-focused investors.

Such positive technical structure, especially after a capitulation year, reinforces the view that TOON may be entering a renewed bullish phase.

Fundamental Analysis

From a fundamental vantage, Kartoon Studios is demonstrating clear progress on multiple axes:

• Revenue and Profitability: Q1 2025 delivered an impressive +56% YoY growth in revenue, a reflection of both organic channel expansion and strengthened content monetisation. The quarterly per-share loss improved from -$0.20 to -$0.14, and the Mainframe Animation unit reached profitability (+138% growth), underscoring both operational leverage and improved cost discipline. For the year 2024, operational losses narrowed dramatically by 73% and SG&A costs declined by 57.4%, directly supporting bottom-line recovery.
• Valuation: With a price-to-sales ratio of just 0.93, TOON trades at an attractive discount to content peers, especially considering its global distribution footprint and growing IP library. While its negative earnings preclude a meaningful P/E, the improvement in adjusted EBITDA and prospects for near-term break-even suggest a value inflection point.
• Strategic Strengths: TOON’s portfolio includes globally recognised children’s brands, and unique access to the Stan Lee Universe IP differentiates it in a crowded sector. Strategic partnerships—with household names such as Disney and Amazon—are translating into tangible gains, notably the +120% surge in Prime Video subscribers YoY. Additionally, its international presence in 57 territories unlocks network effects and cross-market synergies.

Taken together, these fundamentals justify renewed interest in Genius Brands, especially at current levels.

Volume and Liquidity

Trading activity has been robust and supportive of a dynamic valuation environment:

• Volume: Recent trading volumes average 209,890 shares/day, with fluctuations corresponding to earnings releases and partnership announcements. Even on quieter days, trades in the 147,000–210,000 range ensure transactional liquidity.
• Float: With 47.71 million shares outstanding and a $38.95m market cap, TOON offers sufficient float for both small-scale and institutional investors. This liquidity aligns with a stock highly receptive to incremental positive news and sector inflows, accentuating upside moves relative to the broader market.

Sustained trading volume and active market participation signal investor confidence and contribute positively to price discovery, particularly as the company’s operational profile improves.

Catalysts and Positive Outlook

Several strong, identifiable catalysts position Genius Brands/Kartoon Studios for further upside:

• Approaching Profitability: Management targets break-even as early as Q2 2025, a transformational milestone that would likely prompt a sector re-rating.
• International Expansion: Kartoon Channel’s reach into 57 territories—affording access to 1.6 billion viewers—lays the groundwork for robust organic growth and increased recurring revenue streams.
• IP and Partnerships: Collaborations with Disney, Sony, and Spin Master give TOON a strategic moat and advance monetisation opportunities, particularly in an environment where branded children’s content holds premium value.
• Innovation: The development of AI-powered franchises, especially “Gadget A.I.” using NVIDIA Omniverse, positions the business in the vanguard of content and technology integration, a decisive advantage as AI becomes the new frontier in media.
• Sector Tailwinds: The global market for children’s entertainment is forecast to deliver outsized growth, driven by digital subscription models and demand for safe, educational content.

These multiple potential triggers, occurring against a rising macro backdrop for technology and media stocks, suggest TOON may be entering a period of sustainable upward momentum.

Investment Strategies

For investors considering positioning in Genius Brands/Kartoon Studios, several strategies emerge:

• Short-Term: The strong recent rally, supported by favourable news flow and robust quarterly numbers, means the stock seems to represent an excellent opportunity for tactical entries—particularly on any pullbacks towards the $0.80–$0.75 range, just above major support.
• Medium-Term: Investors focused on forthcoming operational milestones (notably the targeted move to profitability in Q2 2025, and anticipated new content launches) may benefit from establishing positions ahead of those catalysts, thereby capturing outsized returns as the market revalues the stock.
• Long-Term: For those with a multi-year outlook and an appetite for volatility, TOON offers deep-value appeal: a well-diversified IP portfolio, international scale, strategic alliances, and potential for sustained revenue growth unlock significant compounding opportunity from this technical low.

Given the levels of volatility, disciplined risk management remains essential, but the stock’s technical structure and fundamentals both point to ideal positioning before broader market consensus catches up.

Is it the Right Time to Buy Genius Brands?

In summary, Genius Brands—now Kartoon Studios—presents a rare blend of improving operational performance, strategic global reach, and emerging market momentum. The company’s breakneck revenue growth, narrowing losses, and realignment towards profitability suggest a compelling structural turnaround. Its strong balance of proprietary content, influential partnerships, and intelligent innovation (AI integration) position it as one of the more promising pure plays in children’s streaming and media.

With volume trends confirming market confidence, a discounted valuation supporting a new cycle of interest, and multiple catalysts on the near horizon, the stock seems to represent an excellent opportunity for investors seeking growth exposure in the technology and entertainment sectors. As the sector continues to evolve and demand for high-quality children’s content accelerates, Genius Brands/Kartoon Studios offers a differentiated, scalable, and increasingly profitable approach.

For those assessing opportunities at the intersection of technology and media, Genius Brands stock clearly deserves to be seriously considered as a strategic entry at this inflection point—where the convergence of fundamentals, technicals, and catalysts may well mark the beginning of a new bullish phase.

Kartoon Studios (Genius Brands) thus stands out as one of the most dynamic and promising stocks in the children’s entertainment space—one that may soon reward investors with vision and conviction as the company continues its impressive turnaround journey.

How to buy Genius Brands stock in Ireland?

Buying Genius Brands (now Kartoon Studios, ticker: TOON) shares online is a straightforward and secure process through any regulated broker accessible to Irish residents. You have two main options: cash (spot) buying, where you own the shares outright, or trading Contracts for Difference (CFDs), which allow you to speculate on price movements with leverage. Both approaches are available via user-friendly online platforms that put you in control, with protection under EU/IE financial regulations. To help you identify the best value and features, our broker comparison tool is available further down this page.

Cash Buying

A cash purchase means buying Genius Brands (Kartoon Studios) shares directly on the stock exchange. You become a legal shareholder and can hold, sell, or transfer your shares at any time. Irish brokers typically charge a fixed commission per order, which ranges from €5 to €15, depending on the platform.

Important example

Example: If the TOON share price is $0.815, a $1,000 (approx. €920) investment allows you to purchase around 1,225 shares ($1,000 / $0.815 = 1,227, minus a brokerage fee of about $5).

✔️ Gain Scenario: If the share price rises by 10% to $0.90, your holdings are worth $1,100.
Result: +$100 gross gain, representing a 10% return on your investment, excluding fees and taxes.

Trading via CFD

CFD trading lets you speculate on the price movements of Genius Brands shares without actually owning them. This method allows you to use leverage—meaning you can control a larger position with a smaller upfront investment. Instead of a commission, CFD brokers earn from the buy/sell spread and may apply overnight financing fees if you keep positions open beyond a day.

Important example

Example: With a $1,000 deposit and 5x leverage, you open a CFD position on Genius Brands, giving you $5,000 market exposure.

✔️ Gain Scenario: If the stock rises by 8%, your position gains 40% (8% x 5 leverage), resulting in a $400 gain on your $1,000 position (before fees).

Final Advice

Before investing, it’s essential to compare the fees, conditions, and features of different brokers to ensure you find the right fit for your needs. Whether you choose cash buying for long-term ownership or CFDs for leveraged short-term opportunities depends on your investment objectives, risk profile, and level of experience. Either way, make sure to consult our up-to-date broker comparison table further down the page before you start your Genius Brands investment journey.

Our 7 tips for buying Genius Brands stock

The latest news about Genius Brands

Kartoon Studios reports a 56% year-over-year revenue growth for Q1 2025, marking strong operational momentum. This sharp increase demonstrates significant sequential improvement, especially when compared to the previous year’s decline, and signals ongoing business recovery. The narrowing of the quarterly loss per share from -$0.20 to -$0.14 also suggests disciplined cost management and improving financial efficiency. With Mainframe Animation achieving profit and the group targeting overall profitability for Q2 2025, these metrics indicate constructive traction after several challenging quarters.

Kartoon Channel’s international expansion now covers 57 markets, including key English-speaking territories relevant to Irish viewers and investors. This broadening of reach, targeting a potential audience of 1.6 billion, opens the door to revenue diversification and increases the company’s exposure in regions where English-language animated content, such as that distributed through Amazon Prime Video, resonates strongly. For market participants in Ireland, the company’s global licensing and distribution strategy plus robust growth in international subscribers (+120% on Amazon Prime Video year-on-year) add positive context to the stock’s growth perspective.

Strategic partnerships with established entertainment giants like Disney, Sony Kids, and Spin Master reinforce Kartoon Studios’ global content and distribution model. These collaborations bolster the value and recognition of the company’s intellectual property—especially high-profile assets like Stan Lee Universe—and provide an extra layer of credibility when negotiating with large global platforms. Irish analysts should note these partnerships as a driver of future co-productions that could enhance the company’s content footprint and monetization in international and European markets.

Kartoon Studios has announced continued operational cost reductions, posting a 57% year-on-year decrease in operating expenses for 2024. This rigorous cost management, paired with a 73% reduction in net losses, underscores the company’s commitment to long-term financial sustainability. The marked improvement in operating leverage—even amid a temporarily reduced topline—suggests the foundation for future profitability is strengthening, a crucial point for value-oriented investors tracking turnaround stocks.

The development of proprietary technology such as “Gadget A.I.” on the NVIDIA Omniverse platform places Kartoon Studios at the forefront of animation innovation. By incorporating AI-driven creative workflows into content production, the company signals its intent to accelerate efficiency and differentiate its offerings in a competitive media landscape. For the Irish market, where digital content innovation and transatlantic streaming trends continue to gather pace, this technological emphasis may translate into expanded international demand and position Kartoon Studios to capture structural growth in the children’s media sector.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.