Should I buy GameStop stock in 2025? A Complete Guide for Ireland

What is GameStop?

How much is GameStop stock?

The price of GameStop stock is falling this week. As of now, GameStop shares are trading at $29.57, down 5.25% over the past 24 hours and registering a weekly loss of 10.48%.

GameStop currently shows a high price-to-earnings (P/E) ratio of 89.61, no dividend yield, and a beta of -0.73, reflecting movements often opposite to the broader market. This stock's combination of sharp swings and strategic changes keeps its volatility—and potential for short-term shifts—especially noteworthy for investors in Ireland.

Our full analysis on the GameStop stock

Over the past three years, GameStop Corp. (NYSE: GME) has remained one of the most closely scrutinised and debated equities in the global technology and retail landscape. In reviewing GameStop’s latest financial results alongside its recent price action, and by leveraging insights from a broad array of financial ratios, technical indicators, market data, and peer comparables—analysed through proprietary models—compelling dynamics have emerged. So, why might GameStop stock once again become a strategic entry point into the digital retail and tech-enabled consumer sector in 2025?

Recent Performance and Market Context

GameStop’s share price, at $29.57 as of 30 May 2025, has delivered an impressive 27.79% gain over the past year and 18.09% over six months—a clear signal that, despite volatility (-10.48% over the last week amid short-term fluctuations), the medium-term trend has been distinctly positive. This outperformance becomes even more remarkable when considering the broader shift in investor sentiment towards companies successfully aligning with tech-driven innovation and digital transformation.

The company’s $13.23 billion market capitalisation now sits near the upper range of its 52-week window ($18.73–$48.00), reflecting robust support from both retail and institutional participants. Notably, the average daily trading volume over the last three months stands at a healthy 11.82 million shares, a testament to liquidity and sustained investor interest.

In May 2025, a pivotal event occurred: GameStop executed a bold move, investing $513 million to acquire 4,710 Bitcoins. This strategic allocation marks GameStop’s inaugural step into crypto-asset treasury management, following the playbook of transformative tech-driven entities such as MicroStrategy. Coupled with ongoing operational optimisation—including the planned closure of a significant number of underperforming stores and targeted geographic retrenchment—these moves powerfully reinforce GameStop’s forward-looking posture.

The macro backdrop for discretionary digital retail also remains favourable. Strong US consumer spending, increasing adoption of digital assets, and a global appetite for interactive and immersive entertainment are creating an environment ripe for companies positioned at the intersection of technology and consumer trends.

Technical Analysis

Recent technical patterns for GameStop are decisively constructive for bullish participants. The 10-day moving average surpassed the 50-day moving average on 16 April 2025—executing a classical “golden cross”, a widely recognised signal of potential upward momentum. This development is particularly relevant for swing traders and position takers seeking reliable entry cues.

Momentum indicators reinforce this positive structure:

• RSI (Relative Strength Index): Currently ranging from 58–75, firmly in neutral to modestly overbought territory. This reflects healthy buying interest without yet indicating extreme excess, especially after the recent short-term pullback.
• MACD (Moving Average Convergence Divergence): Printing a positive 0.36, signalling supportive underlying momentum.

Key technical levels currently delineate tactical opportunities:

• Supports: $29.36, followed by $27.51 and $24.29—potential platforms for consolidation and renewed upward drives.
• Resistances: $30.89 (short-term moving average), and subsequently $34.43, $37.65, $39.50—logical upward milestones for bullish breakouts.

Multiple technical signals are aligning in favour of bullish medium-term price action, suggesting the stock may be emerging from a consolidation phase and poised for renewed accumulation ahead of upcoming catalysts.

Fundamental Analysis

While topline (revenue) declines—$3.823 billion for 2024, a drop of 27.5% year-over-year—have understandably concerned some observers, this masks a significant and highly constructive shift at the bottom line:

• Net income: Surged to $131.3 million for 2024 (versus $6.7 million in 2023), reflecting a dramatic turnaround in underlying profitability.
• Q4 2024: Net profit doubled year-on-year to $131.3 million ($0.29 per share), despite subdued sales volumes, underscoring the success of margin expansion measures and cost discipline.
• Cash position: With $4.775 billion in cash and equivalents, GameStop sits on a fortress balance sheet, granting exceptional flexibility for further strategic pivots, buybacks, or investments.

Notably, GameStop’s bold diversification into Bitcoin has the potential to further enhance its net asset value and market appeal, especially for a new cohort of investors attracted by hybridised tech–retail–crypto models.

Valuation metrics do reflect a premium: with a P/E ratio of 89.61, the stock cannot be described as conventionally “cheap”. However, the forward outlook justifies this, as investors increasingly prize GameStop’s brand equity, digital capabilities, and optionality around disruptive strategies that may not be readily evident in standard retail multiples.

Structural Strengths:

• Brand and customer base: GameStop remains an iconic name, synonymous with video gaming culture—a significant intangible asset as the industry pivots to digital and online experiences.
• Innovation trajectory: Strategic expansion into cryptoassets and digital-first experiences mark GameStop as a leader among legacy retailers seeking sustainable reinvention.
• Proactive management: Ryan Cohen’s stewardship ensures agility and investor alignment.

Volume and Liquidity

GameStop’s sustained trading volumes underline vibrant, ongoing engagement by the investment community. A three-month daily average of 11.82 million shares is notably robust for a company of this size, ensuring low friction for entry and exit at scale. The effective float of nearly 409 million shares provides fertile ground for dynamic price formation.

This liquidity is an important enabler for market confidence and attracts both retail and institutional investors who may wish to size positions responsively ahead of catalysts.

Catalysts and Positive Outlook

Looking ahead, several factors uniquely position GameStop for further upside:

• Crypto-asset strategy: The recent acquisition of Bitcoin rebrands GameStop as a hybrid digital asset company, opening up fresh valuation paradigms and drawing the interest of tech-savvy/institutional investors. As Bitcoin’s profile grows, companies with “on-balance-sheet” exposure could enjoy outsized market re-ratings.
• Operational optimisation: Ongoing cost reductions (via significant store closures, coupled with the divestment of non-core European operations) suggest further margin improvements—not yet fully baked into market expectations.
• Balance sheet strength: With one of the strongest cash positions in the sector, GameStop retains the firepower to pursue acquisitions, share repurchases, or further organic and inorganic expansion.
• Leadership: The guidance of Ryan Cohen galvanises both investor sentiment and internal execution—an underappreciated “soft catalyst” supporting strategic momentum.

Moreover, consumer demand for digital entertainment shows no sign of abating, supported by macroeconomic tailwinds and demographic shifts. A renewed focus on digital engagement, online marketplaces, and innovative retail experiences will likely create enduring opportunities for companies like GameStop.

Investment Strategies

For investors seeking to capitalise on GameStop’s evolving profile, the present moment appears compelling for a range of time horizons:

Short-term positioning:

• The recent pullback towards the $29.36 support zone provides an advantageous technical entry for traders seeking a rebound ahead of the Q1 2025 earnings release (scheduled for 6 June 2025).
• Momentum and moving average signals reinforce the likelihood of a positive technical inflection.

Medium-term strategies:

• Anticipated progress on cost reductions, store rationalisation, and continued digital innovation could drive a re-rating over the next several quarters.
• The adoption of cryptoassets may also catalyse additional waves of institutional inflows and positive market narratives.

Long-term conviction:

• Investors with a long-term outlook may find the current valuation justified by GameStop’s deeply embedded brand, technological reinvention, and prodigious balance sheet. As the company advances its transition toward a technology/crypto-enabled retail model, the scope for value creation is far from exhausted.

Timely accumulation around major technical supports or ahead of known catalysts—such as earnings reportage or further strategic announcements—appears particularly attractive within a disciplined allocation framework.

Is it the right time to buy GameStop?

In summary, GameStop now offers a combination of strong upside optionality, underpinned by:

• Clear profitability momentum, despite cyclical headwinds;
• Exceptional liquidity providing strategic flexibility;
• Newfound crypto-exposure, potentially unlocking new investor segments and additional valuation upside;
• Consistent technical signals corroborating bullish market structure;
• Market-defining catalysts just ahead, with a demonstrably supportive liquidity profile.

While volatility and sectoral headwinds remain, the convergence of financial solidity, strategic innovation, and technical strength seems to represent an excellent opportunity for investors to place GameStop firmly back on their radar. With major corporate catalysts on the near-term horizon and the possibility of renewed investor enthusiasm for hybrid tech-retail stories, GameStop may well be entering a new bullish phase—inspiring a reappraisal of this once-controversial stock as a gateway to sector innovation and digital transformation.

For those seeking exposure to a transformative, resilient, and tech-enabled retail story, the case for renewed interest in GameStop seems hard to ignore at this pivotal juncture.

How to buy GameStop stock in Ireland?

Buying GameStop stock online has never been simpler or more secure for Irish investors, thanks to regulated brokers operating under strict EU and Irish financial rules. Whether you want to buy GameStop shares outright (spot buying) or trade their price movements via Contracts for Difference (CFDs), both options are just a few clicks away. Each method offers distinct advantages depending on your investment goals and risk tolerance. Below, we walk you through both approaches, with a helpful broker comparison available further down the page to guide your choice.

Spot buying

Spot or cash buying means you purchase GameStop shares in your name via a regulated broker, making you a direct shareholder with ownership rights. This method is straightforward: you pay the full share price, plus a broker’s commission—typically a fixed fee of around €5–€10 per transaction for Irish clients.

Example

Example:
Suppose the GameStop share price is $29.57 USD (about €27.20 at current rates), and you invest $1,000 (approx. €920). After accounting for a $5 (approx. €4.60) brokerage fee, your budget lets you buy roughly 33 GameStop shares ($1,000 ÷ $29.57 = 33.8 – fees).
✔️ Gain scenario:
If the share price rises by 10%, your holdings would now be worth $1,100.
Result: That’s a gross gain of $100 (+10%) on your original $1,000 investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on GameStop’s share price without actually owning the stock. Instead, you open a leveraged position with your broker—commonly paying a small spread (the difference between buy/sell prices) and, if you keep the position overnight, a daily financing charge.

Example

Example:
With a $1,000 stake and 5x leverage, your broker provides exposure of $5,000 to GameStop shares.
✔️ Gain scenario:
If the share price rises by 8%, your CFD position would deliver a 40% gain (8% × 5), for a profit of $400 on your original $1,000 margin (excluding trading fees and overnight costs).

Final advice

Before investing, always review and compare brokers’ commissions, currency conversion fees, platforms, and other conditions, as costs and features can vary widely. The right method—buying shares outright or using CFDs—depends on your personal goals, risk appetite, and investment horizon. You’ll find a comprehensive broker comparison further down the page to help you make an informed decision. Buying GameStop stock is accessible for all Irish investors with the right preparation.

Our 7 tips for buying GameStop stock

The latest news about GameStop

GameStop announced the acquisition of 4,710 Bitcoins worth $513 million on 28 May 2025, marking its entry into cryptocurrency holdings. This strategic move positions GameStop alongside other U.S. firms diversifying into digital assets and strongly signals a directional shift towards alternative balance sheet management and potential digital strategy expansion. For Irish investors, this development adds a new layer of complexity and potential upside to GameStop's profile, as the stock's performance may become more correlated with Bitcoin and attract capital interested in crypto-equity hybrids, a growing theme among institutional asset managers in Ireland and throughout Europe.

The latest quarterly results show GameStop doubled its net profit year-on-year despite a decline in revenue. For Q4 2024, the company reported net income of $131.3 million on sales of $1.283 billion, compared with $63.1 million net income and $1.794 billion in sales a year earlier. This dramatic improvement in profitability, despite lower revenues, points to effective cost management and improved operational efficiency. For analysts in Ireland, where global tech and gaming retail trends are closely monitored for the impact on listed securities and ETF exposure, this result underlines GameStop's adaptability and resilience as a turnaround case even under sectoral headwinds.

GameStop's technical indicators signal positive momentum, with a sustained Golden Cross and a healthy MACD reading. Since April 2025, the 10-day moving average has been above the 50-day moving average, a configuration well regarded in technical analysis for potential continued upward movement. The Relative Strength Index sits in a range indicating neutral to slightly bullish sentiment, and the current MACD is positive. Irish traders, who often apply technical signals in risk-managed strategies or AI-driven trading, may find the technical backdrop supportive of short- to mid-term positions, particularly given the stock's historical volatility profile and appeal to retail investors in Euronext Dublin-linked products.

GameStop maintains a robust liquidity position, with over $4.7 billion in cash and equivalents as of May 2025. This is significant for institutional investors in Ireland, where balance sheet strength is heavily weighted in portfolio construction, especially for international equities exposed to sectoral disruption. The sizable cash reserve affords GameStop flexibility to continue restructuring, invest in digital initiatives, and weather market volatility—factors that can provide relative assurance to funds, pension managers, and ETP providers with global equity mandates.

GameStop’s stock remains accessible and attractive for Irish investors, with standard ISIN registration and fiscal eligibility. The company’s shares (US36467W1099) are available through all major Irish brokers and are eligible for inclusion in common tax-efficient investing structures. With the next quarterly report scheduled for June 6, 2025, analysts in Ireland will have a closely watched catalyst, as the disclosure could drive substantial volatility and provide further clarity on the company’s evolving strategy and operational outcomes. The continued focus on optimising its European presence—following exits from Germany and Italy—may also have a positive regional impact by reallocating resources where the company has stronger market positions or synergies, potentially influencing local sector peers and cross-listed financial products.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.