Should I buy MercadoLibre stock in 2025?

What is MercadoLibre?

How much is the MercadoLibre stock?

The price of MercadoLibre stock is falling this week. As of the latest close, MELI is trading at $2,545.49, down $5.22 (-0.20%) in the past 24 hours. Over the past week, the stock has experienced some downward movement, even as its market capitalization remains strong at $129.05 billion. MercadoLibre sees an average trading volume of 440,877 shares over the last three months, with a price-to-earnings (P/E) ratio of 62.62. The company does not pay a dividend, and its stock beta stands at 1.61, indicating a higher level of volatility compared to the market—something investors in Ireland should consider when assessing its long-term growth potential.

Our full analysis of the MercadoLibre stock

Having thoroughly reviewed MercadoLibre’s latest financial disclosures alongside three years of stock performance, and synthesised insights from technical indicators, market data, and competitive positioning using our proprietary tools, we present a fresh perspective on this Latin American e-commerce and fintech titan. Amid robust operational execution and resurgent market momentum, MercadoLibre consistently surprises to the upside, captivating both institutional and private investors. So, why might MercadoLibre stock once again become a strategic entry point into global digital commerce and fintech in 2025?

Recent Performance and Market Context

MercadoLibre’s stock has delivered a compelling performance over recent months, underlining its central role in the evolution of Latin America’s digital economy. Closing at $2,545.49 on May 30, 2025, MercadoLibre is up 28.23% over six months and an impressive 48.87% for the past year, standing just beneath its all-time high of $2,635.88 reached in May. This rally has been driven by a potent blend of operational outperformance—most notably a 37% year-over-year revenue surge in Q1 2025—and heightened market confidence, reflected in both valuation appreciation and trading volumes.

Positive catalysts abound. MercadoLibre’s Q1 2025 results significantly outpaced expectations, bolstered by strong e-commerce and fintech momentum. The company’s monthly active users climbed 30% to 64 million, with its credit portfolio expanding by an impressive 75%. Additionally, macro drivers including increasing internet penetration, rising digital adoption, and Latin America’s rapid urbanisation continue to create a highly favourable environment for MercadoLibre’s ambitious growth trajectory.

Notably, the recent upgrade of its price target by JPMorgan to $2,600, and an analyst consensus target of $2,716.81—implying a further 6.73% upside—reflects both confidence in the sustainability of MercadoLibre’s growth and its attractiveness as a core holding within the consumer tech space.

Technical Analysis

The technical landscape presents a supportive tableau for bullish bias. At present, MercadoLibre trades decisively above all major moving averages: the 20-day ($2,460.30), 50-day ($2,213.94), 100-day ($2,090.67), and 200-day ($2,034.14) benchmarks, with each signaling a “Buy.” The Relative Strength Index (14-day) stands at 65.00, indicating robust momentum while not yet warning of overbought conditions.

Bullish MACD crossovers (MACD 108.76) further support constructive price action, indicating strong upside momentum in both the short and medium term. From a support and resistance standpoint, clear technical support exists at the 200-day ($2,384.30), with resistance aligned at the recent $2,635.88 high. The presence of nine bullish against three bearish technical signals cements a technical consensus tilted in favour of further gains.

Price structure and momentum, especially in a sector with high beta (1.61), suggest that MercadoLibre may be entering a new bullish phase, with potential for continued appreciation as more investors react to both fundamental and technical validation.

Fundamental Analysis

MercadoLibre’s fundamental profile is exceptional among its sector peers. In Q1 2025, the company reported:

• Revenue: $5.94 billion, up 37% year-on-year, outpacing analyst expectations by nearly 8%.
• EPS: $9.74 per share, a 43.7% surge, and significantly above the $8.33 consensus.
• Net Income: $494 million, up 44% over the prior year.
• Monthly Active Users: 64 million, +30% YoY.

These results underpin MercadoLibre’s dual engine of growth—its dominant e-commerce platform and rapidly scaling fintech arm, Mercado Pago.

Valuation does imply a premium, with a trailing price/earnings ratio of 62.62 and a forward P/E of 47.23. Yet, this is commonly justified in high-growth, high-moat businesses. On a price-to-sales basis, MELI remains attractive relative to growth vectors and profitability. The absence of a dividend mirrors typical silicon valley-style reinvestment characteristics, further fueling innovation and expansion across Brazil, Mexico, Argentina, and newer international markets.

Strategically, MercadoLibre is investing $5.8 billion in Brazil alone in 2025 (a 48% increase year-on-year), underlining confidence in the region’s consumption tailwinds. Its innovation culture, strong brand, and powerful network effects provide formidable barriers to entry, while its expanding logistics infrastructure ensures both scalability and customer satisfaction.

Volume and Liquidity

Liquidity and trading volume are robust, with a three-month average of 440,877 shares traded daily and a public float of approximately 47 million shares. This depth supports price discovery, investor entry and exit, and underpins a dynamic, responsive valuation environment—notably appealing for both institutional and active individual investors.

A $129 billion market capitalisation places MercadoLibre firmly among the most influential emerging-market technology firms, grounding its position as a liquid, stable, yet high-growth equity within a global portfolio context.

Catalysts and Positive Outlook

The growth story for MercadoLibre continues to gain momentum, fuelled by several strong, forward-looking catalysts:

• Digital Payments: Mercado Pago’s reach and penetration continue to outstrip competitors, buoyed by the secular trend towards cashless transactions.
• Logistics & Fulfilment: Infrastructure investments are compressing delivery times and expanding reach into previously under-served segments.
• International Footprint: Expansion outside core markets, especially in Brazil and Mexico, boosts addressable market and revenue potential.
• Leadership Transition: With Marcos Galperin assuming the Executive Chairman’s role and Ariel Szarfsztejn taking over as CEO in 2026, the company signals both strategic continuity and fresh operational impetus.
• Regulatory Environment: Recent political stabilisation and pro-innovation regulatory shifts in key Latin American geographies provide tailwinds for digital economy leaders.
• ESG Commitment: Progressive environmental, social, and governance initiatives are attracting fresh pools of capital, particularly from European and global institutional investors.

Given the company’s demonstrated resilience amid economic fluctuations and its reinforced leadership in both e-commerce and fintech, MercadoLibre stands out as a key beneficiary in the ongoing digital transformation of Latin America.

Investment Strategies

Given its strong trend and sector positioning, MercadoLibre currently presents compelling possibilities for:

• Short-Term Entry: Technical structure remains positive, with support near $2,384.30 offering a potential low-risk entry. Momentum indicators and volume spikes may signal tactical opportunities around news flow or upcoming earnings.
• Medium-Term Positioning: Investors seeking exposure ahead of foreseeable catalysts—such as Q2 earnings, leadership transition, or new fintech service launches—may benefit from the current consolidation range.
• Long-Term Allocation: MercadoLibre’s unrivalled platform scale, innovation engine, and addressable market expansion provide a robust foundation for sustained, compounding returns over a multi-year horizon. For investors in the IE market, MELI offers diversified emerging markets exposure coupled with the transparency of a NASDAQ listing.

For all investment horizons, the stock’s liquidity and analyst-backed targets (with 21 Buy ratings and near-consensus optimism) reinforce its suitability for a core growth holding.

Is It the Right Time to Buy MercadoLibre?

To summarise, MercadoLibre blends demonstrably strong fundamentals—a proven ability to outgrow expectations, double-digit earnings and revenue expansion, and a dominant presence in the digital retail and fintech space—with highly supportive technicals and market sentiment. Strategic investments and innovative product offerings continue to propel its competitive edge, while the upcoming leadership transition appears well-managed and positioned to deliver continuity.

While premium valuation metrics do require vigilant ongoing performance, these are balanced by rare revenue growth, strategic execution, and a persistent trend of positive earnings surprises.

In light of its operational leadership and the accelerating digitalisation of Latin America, MercadoLibre seems to represent an excellent opportunity for investors seeking exposure to transformative growth and sector leadership. The stock may well be entering a new bullish phase—making it an ideal moment for discerning investors to consider MercadoLibre as a first-choice stock in any global or thematic growth portfolio.

MercadoLibre stands poised not only at the forefront of Latin American innovation, but also as one of the world’s most compelling digital commerce and fintech growth stories—a company where optimism is not merely justified, but fully earned by results and vision.

How to buy MercadoLibre stock in Ireland?

Buying MercadoLibre (MELI) stock online has become a straightforward and secure process for Irish investors thanks to regulated brokers offering access to the US markets. You typically have two main options: buying shares directly (so-called “spot” or cash buying), or trading MercadoLibre using Contracts for Difference (CFDs), which let you speculate on price changes without owning the underlying shares. Each method has its own advantages, fees, and risk profile. To help you select the service that’s right for you, we provide a broker comparison further down the page.

Spot Buying

A cash purchase means you buy MercadoLibre shares directly on the exchange and become a shareholder. You’ll hold these shares in your brokerage account, benefiting from any price appreciation and voting rights, though MercadoLibre currently pays no dividends. Irish brokers or EU-based platforms typically charge a fixed commission per order, often around €3–€10 (or an equivalent in USD, typically around $5 per transaction).

Example

If the MercadoLibre share price is $2,545.49, a $1,000 investment allows you to buy around 0.39 shares ($1,000 ÷ $2,545.49), after accounting for a brokerage fee of about $5.
✔️ Gain scenario:
If the share price rises by 10%, your holding is now worth $1,100.
Result: That’s a gross gain of $100, meaning a +10% return on your investment (fees excluded).

Trading via CFD

CFD trading lets you speculate on MercadoLibre’s price without owning the shares. Instead, you contract with your broker to exchange the difference in price from the opening to the closing of your position. CFDs allow you to go long (bet on a rise) or short (bet on a fall) and typically offer leverage. Fees are mainly based on the spread (the difference between buy and sell prices) and overnight financing for positions held more than one day.

Example

With $1,000 and 5x leverage, you can access a position worth $5,000 in MercadoLibre CFDs.
✔️ Gain scenario:
If the stock price rises by 8%, your position would gain 8% × 5 = 40%.
Result: That’s a $400 gain on your $1,000 stake (excluding trading fees and overnight costs).

Final Advice

Before investing, it’s crucial to compare brokers’ fees, minimum deposit requirements, and available features—as these vary significantly between platforms. Your choice should reflect your objectives, risk tolerance, and investing style: long-term investors often prefer buying shares outright, while active traders may find CFDs and leverage attractive (but riskier). To make a well-informed decision, consult the detailed broker comparator available lower down this page.

Our 7 tips for buying MercadoLibre stock

The latest news about MercadoLibre

MercadoLibre delivered robust Q1 2025 financial results, exceeding analyst forecasts with strong YoY growth. In its latest earnings report, the company posted $5.94 billion in revenue (up 37% year-over-year) and net income of $494 million (a 44% increase from the previous year), with an EPS of $9.74 well ahead of the $8.33 expected by analysts. This substantial performance highlights MercadoLibre’s operational resilience and exceptional scalability, reinforcing its appeal for international investors, including those based in Ireland seeking global growth exposure.

Technical analysis remains bullish, with the stock trading above all major moving averages and supported by positive signals. MercadoLibre’s stock currently stands at $2,545.49, near its 52-week high of $2,635.88 reached earlier in May 2025. Key technical indicators such as the 20-, 50-, 100-, and 200-day moving averages all offer buy signals, and the MACD reading is consistent with ongoing upward momentum. These developments are particularly relevant for Irish portfolio managers tracking growth equities, signaling continued strength in the company’s share price.

Institutional sentiment is positive, marked by JPMorgan’s recent elevation of its price target and broad analyst consensus. JPMorgan upgraded MercadoLibre’s price target to $2,600 (from $2,250), further validating the stock’s upward potential. The overall analyst consensus stands at “Strong Buy,” based on 21 ‘Buy’ ratings, bolstered by impressive quarterly results and consistent market leadership. For professional analysts in Ireland, this consensus affirms MercadoLibre as a top-tier conviction pick within international growth portfolios.

The company’s fintech unit, Mercado Pago, continues rapid adoption, underpinning strategic expansion across key Latin American markets. MercadoLibre’s business mix demonstrates resilience and innovation, especially through its Mercado Pago division, which drives significant user growth—monthly active users increased 30% year-over-year. Investments in logistics and fulfillment are further supporting market share gains, and increased infrastructure investments in Brazil are set to sustain future momentum. For Irish investors focused on fintech and e-commerce expansion stories, these catalysts highlight reliable growth prospects.

The planned CEO transition to Ariel Szarfsztejn in 2026 is managed for continuity, minimizing governance risk. Current CEO Marcos Galperin’s announced move to Executive Chairman ensures strategic oversight, while Ariel Szarfsztejn’s appointment as CEO—coming from within the organization—signals stability. Markets have responded calmly, signaling confidence in sustained corporate performance and continuity of vision, an important consideration for institutional investors in Ireland prioritizing corporate governance in emerging market holdings.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.