Should I buy PubMatic stock in 2025?

What is PubMatic?

How much is the PubMatic stock?

The price of PubMatic stock is falling this week. As of now, PubMatic (NASDAQ: PUBM) is trading at $11.83, down $0.30 (-2.47%) in the last 24 hours and experiencing notable volatility throughout the week. The company’s market capitalization stands at approximately $574.15 million, with an average 3-month trading volume of 670,170 shares.

The stock features a high P/E Ratio of 139.5, does not currently pay a dividend (0.00% yield), and has a beta of 1.65, indicating a higher level of movement compared to the broader market.

Investors should be aware that while PubMatic offers potential for future growth, the share price may be subject to significant swings reflective of broader trends in the digital advertising sector.

Our full analysis on the PubMatic stock

Having conducted a thorough review of PubMatic’s latest financial results, historical stock performance over the past three years, and cross-referenced key market data alongside technical and fundamental signals via our proprietary multi-factor algorithms, we arrive at a timely and detailed view of PUBM. Leveraging comparative analysis with sector peers and integrating the most relevant growth catalysts, we seek to clarify the position of PubMatic within the surging digital advertising technology landscape. So, why might PubMatic stock once again become a strategic entry point into the programmatic advertising sector in 2025?

Recent Performance and Market Context

PubMatic (NASDAQ: PUBM) currently trades at $11.83, hovering near the lower bound of its 52-week range ($7.46–$23.50), following a period marked by both volatility and pockets of resilience. Despite a modest daily pullback (-2.47%), the share price demonstrates durability as the company embarks on a strategic pivot towards higher-value revenue streams—particularly in Connected TV (CTV), a segment experiencing robust secular growth. Recent quarters have seen the company deliver a 9% year-on-year revenue expansion, driven by strong CTV and mobile app momentum, even as broader sentiment across the adtech sector remains cautious pending the digestion of macroeconomic headwinds.

Several tailwinds are building for the industry: digital advertising budgets are set to recover as economic clouds clear in developed markets, and streaming media continues to displace linear television—setting the stage for players with advanced programmatic platforms like PubMatic to further penetrate emerging premium channels. Moreover, recent partnerships with 80% of the top 30 streaming publishers and the rapid adoption of multi-format ad solutions enable PubMatic to position itself at the heart of an industry transformation.

Technical Analysis

Technical indicators for PubMatic signal a market at an inflection point, suggesting heightened investor attention. The 14-day RSI stands at 65.16—approaching overbought, but not yet at levels signaling exhaustion—while the Williams %R at -38.04 points to a nascent buy signal. Notably, the MACD at 0.51 currently issues a “sell” signal; however, this appears counterbalanced by the convergence of several short- and medium-term moving averages into a bullish posture:

In contrast, the 100- and 200-day SMAs ($11.87 and $13.54, respectively) suggest that the stock is still below longer-term trend resistance—often a fertile zone for patient accumulation. Support at $11.35 provides a technical “floor,” while resistance near $12.49, if breached, could portend a sharp momentum shift. The overall technical consensus, bolstered by rising moving average support, points to an environment in which renewed buying interest seems justified.

Fundamental Analysis

From a fundamental perspective, PubMatic’s value proposition remains rooted in its disciplined operating model, differentiated technology, and an expanding customer base:

• Revenue and Profitability: Fiscal 2024 saw revenue reach $291.3 million (+9% YoY), with gross margins climbing to 65%. Adjusted EBITDA margin advanced to an impressive 32%, underscoring significant operating leverage and ongoing efficiency initiatives—even as net income climbed to $12.5 million.
• Valuation: The trailing P/E ratio of 139.50 appears elevated at the surface but is largely a function of compressed net income during a period of strategic reinvestment and platform transition. More germane to the growth narrative is the price-to-sales ratio—which, considering a market cap of $574.15 million against $291.3 million in annual revenues, implies a forward P/S comfortably below peers, particularly when adjusted for underlying CTV growth.
• Strategic Expansion: Beyond raw numbers, PubMatic’s most compelling trait is its rapid capture of high-margin, high-growth segments—CTV now accounts for 20% of total revenues (more than doubling YoY in Q4 2024), and supply path optimization initiatives have taken platform activity with direct buyers above 53% for the year. Elsewhere, mobile app revenue surged 16%, while emerging revenue streams doubled.

Innovation is a cornerstone: AI-enabled solutions (such as the Creative Category Manager and PubMatic Assistant) have lifted engineering productivity over 15%, allowing new product launches to reach market more quickly—directly feeding sustainable, profitable growth. As an independent platform, the company escapes the conflicts faced by some “walled gardens” while continuing to deepen relationships with premium publishers and advertisers.

Volume and Liquidity

Liquidity remains robust, with a 3-month average trading volume of 670.17k shares—well above critical thresholds for institutional participation and supporting flexible entry/exit for both retail and professional investors. The relatively modest float, in tandem with increasing ownership from growth-focused funds, creates fertile conditions for dynamic price discovery as news catalysts emerge. These factors collectively point to a market that not only reflects existing confidence but also appears primed to react positively to upward earnings or product surprises.

Catalysts and Positive Outlook

PubMatic enters the second half of 2025 with a compelling suite of bullish catalysts:

• Explosion in CTV Demand: With CTV revenue now at 20% of total and growing >50% YoY, the company is ideally placed to capitalise on the pivot from linear to streaming environments, particularly as streaming viewership overtakes traditional television in many Western markets.
• AI and Technology Stack Evolution: Continued rollout of proprietary AI tools (notably, the Creative Category Manager and PubMatic Assistant) is already yielding 15%+ efficiency gains—fast-tracking product launch cycles, reducing operational slippage, and reinforcing competitive moats.
• Strengthening Partnerships: Existing commercial alliances with 80% of top 30 streaming publishers reflect deep sector integration and provide consistent deal flow, with newly launched CTV Marketplaces unlocking novel monetisation routes.
• Healthy Balance Sheet: The company has zero net debt and $140.6 million cash on hand, conferring exceptional balance sheet flexibility to respond to market opportunities and weather macro shocks.
• Potential for Multiple Expansion: As headline risks tied to a modified DSP buyer relationship (notably Google DV360) resolve by Q2 2025, there is reasonable potential for multiple rerating, especially given current discounts to analyst consensus price targets ($15.50–$19.11).

Meanwhile, broader market currents—including normalizing ad budgets as macroeconomic visibility improves and favourable regulatory tailwinds for independent platforms—remain supportive. PubMatic’s robust net dollar-based retention (107%) and cross-channel platform strengths reinforce the company’s capacity for sustainable expansion.

Investment Strategies

Given the confluence of attractive technical and fundamental factors, several strategic approaches for entry may be considered:

• Short-Term Perspective
• Technical Rebound: Trading near strong support ($11.35) and on top of key short- and medium-term moving averages, the risk/reward setup for short-term swing strategies appears compelling—especially with a 31% consensus price target premium and the potential for quick moves should resistance ($12.49) be breached.
• Medium-Term Perspective
• Catalyst Positioning: Entering ahead of Q2–Q3 earnings and as Google DSP headwinds clear offers exposure to upcoming inflection points; new AI tools, further CTV share gains, or any upward revisions to guidance may provide meaningful upside.
• Sector Rotation: Tech sector flows toward high-growth, cash-rich names as economic optimism builds could further benefit PubMatic’s position relative to peers.
• Long-Term Perspective
• Secular Growth: For investors seeking to align with long-range digital advertising tailwinds, PubMatic provides a differentiated entry, with growing recurring revenues, advanced AI adoption, and a “pure play” on the independent programmatic ecosystem. The current valuation, disciplined capex, and cash-rich foundation support a long-duration thesis.

Is it the Right Time to Buy PubMatic?

In sum, PubMatic emerges as a standout in the digital adtech arena—delivering not just resilience through economic volatility, but tangible, accelerating progress in premium and high-growth verticals such as CTV. The company’s innovation engine, strong partnerships, and defensive balance sheet combine to justify renewed interest at current levels. Technicals indicate the formation of a solid base near $11–$12, historically fertile ground for significant upward moves as catalysts materialise. With a discounted valuation relative to both its own history and sector peers, and clear, quantifiable upside outlined by analyst targets, PubMatic may be entering a new bullish phase.

For those seeking exposure to the next wave of growth in programmatic advertising and digital media technology, PubMatic stands out as an excellent opportunity—combining growth potential, financial robustness, and multiple avenues for positive re-rating. The coming quarters, marked by resolving headwinds and continued innovation rollout, could prove pivotal in unlocking significant value for discerning investors ready to capitalise on this dynamic market landscape.

This confluence of robust technical structure, strengthening core fundamentals, and imminent catalysts makes PubMatic a stock that genuinely deserves serious consideration as a strategic addition to any growth-focused portfolio.

How to buy PubMatic stock in Ireland?

Buying PubMatic shares online is straightforward and secure for retail investors in Ireland, thanks to regulated brokerage platforms that prioritise investor protection. You can purchase PubMatic either by directly buying the shares (known as a spot or cash purchase), granting you full ownership, or opt for trading via CFDs (Contracts for Difference), which lets you speculate on price movements with leverage but without owning the shares. Each method caters to different investment goals and risk profiles. To help you find the most suitable brokerage for your needs, you’ll find a thorough comparison of leading platforms further down this page.

Spot Buying

A cash purchase of PubMatic shares means buying the shares outright via your online brokerage account. You become a direct shareholder, entitled to any future dividends (though PubMatic currently pays none) and voting rights. With most brokers serving the Irish market, fees typically include a fixed commission per trade, usually in the range of €5–€15, or the equivalent in USD if using an international broker.

Example

Suppose PubMatic is trading at $11.83 per share. With a $1,000 investment, you can buy approximately 84 shares ($1,000 / $11.83 ≈ 84), factoring in a standard brokerage fee of around $5.
✔️ Gain scenario:
If the share price increases by 10% to $13.01, your holdings would now be worth $1,100.
Result: That's a $100 gross gain, representing a +10% return on your initial investment (excluding currency conversion fees or taxes).

Trading via CFD

CFDs (Contracts for Difference) allow you to trade PubMatic’s share price movements without owning the underlying shares. CFDs are leveraged products—meaning you can gain greater exposure using a smaller initial outlay. Typical fees include a spread (the difference between buy and sell price) and overnight financing charges if your position is kept open for more than a day.

Example

You decide to trade CFDs on PubMatic with a $1,000 margin and select 5x leverage, giving you market exposure of $5,000.
✔️ Gain scenario:
If PubMatic’s share price rises by 8%, the total move on your position is 8% × 5 = 40%.
Result: Your $1,000 margin would yield a $400 profit (excluding spreads and overnight fees), a substantial return compared with direct ownership—but note the added risk if the price moves against you.

Final Advice

Before investing, it’s essential to compare online brokers’ fees, account minimums, and the range of supported investment products. The right choice depends on your objectives: whether you prefer straightforward ownership or wish to employ leverage for short-term trading opportunities. Browse our detailed broker comparison further down to find the platform that best matches your approach and start your PubMatic investment journey with confidence.

Our 7 tips for buying PubMatic stock

The latest news about PubMatic

PubMatic reported robust Connected TV (CTV) revenue growth, reaching 20% of total revenue in Q4 2024 and exceeding 50% YoY growth in Q1 2025. The company’s strategic focus on the booming CTV sector, including partnerships with 80% of the top 30 streaming publishers and the launch of its new CTV Marketplaces product, positions it strongly in the global digital advertising space. This trajectory aligns well with the increasing share of streaming audiences in key European markets, including Ireland, as local media groups accelerate digital transformation and demand for programmatic CTV advertising solutions rises.

Financial health remains strong, with a $140.6 million cash balance and no debt, supporting resilience and future growth initiatives. PubMatic’s fiscal 2024 results highlighted a 9% annual revenue increase ($291.3 million) and a notable improvement in profitability, as evidenced by a 250 basis point gross margin expansion and a 23% jump in adjusted EBITDA. The company continues to generate healthy free cash flow despite a short-term decline, ensuring the capacity to invest in strategic innovation and market expansion—a factor of particular relevance for institutional investors in Ireland evaluating long-term financial stability.

Analyst consensus remains positive, with a moderate buy rating and target prices indicating roughly 31% upside from current levels. Recent analyst actions, such as the reinstatement of coverage by Riley with a $27 target, reflect optimism around PubMatic’s prospects despite near-term headwinds from its revised Google DV360 relationship. The prevailing consensus target price of $15.50 provides a substantial premium over the current market level, offering compelling valuation arguments for portfolio managers in Ireland seeking exposure to international growth names in digital technology.

PubMatic's platform independence and continued technological innovation—including new AI-powered tools and solutions—underscore its competitive strengths. Recent product launches like Creative Category Manager and the PubMatic Assistant reporting tool have enhanced the company’s appeal to publishers and advertisers alike. The adoption of AI has resulted in a reported 15%+ increase in engineering productivity, further supporting the company’s operational leverage and differentiation in a competitive marketplace. These factors may be of particular interest to Irish adtech operators and media enterprises considering potential strategic partnerships or technology adoption.

Technical indicators and moving averages are currently favorable, with key short- and medium-term signals supporting a bullish outlook. PubMatic’s 5-, 20-, and 50-day simple moving averages all indicate a buy, and the technical consensus aligns with a positive trend despite recent volatility. For Ireland-based investors and market watchers, this technical setup, combined with positive fundamentals and strong cash resources, reinforces the case for near- to medium-term accumulation of PubMatic shares as the company navigates current market challenges and capitalizes on the digital advertising sector’s ongoing growth.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.