Should I buy Guess stock in 2025? Expert Insights for Irish Investors

What is Guess?

How much is the Guess stock?

The price of Guess stock is falling this week. Guess shares are currently trading at $11.13 USD, showing a 0.09% decline over the past 24 hours and a weekly decrease of 0.82%. The market capitalization stands at $578.89 million, with a three-month average daily volume of 1.58 million shares. The stock’s price-to-earnings (P/E) ratio is 14.45, and it offers a strong dividend yield of 10.78%. With a beta of 1.31, Guess stock tends to be more volatile than the market—something Irish investors should keep in mind when considering its higher income potential.

Our full analysis on the Guess stock

Having thoroughly analysed Guess Inc.’s latest financial disclosures, alongside the company’s compelling stock performance trends over the past three years, we have applied advanced proprietary algorithms that synthesise financial metrics, technical signals, market data, and competitive positioning. Our multidimensional approach reveals a nuanced—but increasingly optimistic—outlook. So, why might Guess Inc. (GES) once again emerge as a strategic entry point into global apparel retail in 2025?

Recent Performance and Market Context

Over the past twelve months, Guess shares have corrected sharply, currently trading at $11.13, down over 52% year-on-year and approximately 32% over six months. Despite this drawdown, the daily and weekly movements have stabilised, signalling that much of the pessimism might already be priced in. Crucially, the broader apparel retail sector is witnessing renewed optimism thanks to macroeconomic tailwinds: resilient consumer demand in core markets, softening inflation, and a gradual recovery in European and Asian retail footfall are acting as supportive pillars.

Importantly for shareholders, Guess continues to reward patience: the annualised dividend yield stands at 10.78%, offering one of the sector’s most attractive income streams. More importantly, the pending $13.00/share takeover offer from WHP Global—a reputable partner with deep experience in brand development—represents a potential near-term premium of 34% over current prices, fuelling fresh speculative and institutional interest.

Furthermore, Guess’s ability to consistently outpace quarterly consensus estimates for both revenue and EPS underlines operational resilience, even amid sector volatility. Strong licensing revenues, exposure to high-growth accessories segments, and a successful penetration of European and Asian markets create a supportive context for recovery and future expansion.

Technical Analysis

Technically, Guess is approaching a compelling inflection zone. Although longer-term moving averages (100-day and 200-day SMA) remain above the current price, with the 200-day at $14.27, the 50-day SMA of $10.91 now sits beneath, providing a near-term bullish signal. The Relative Strength Index (RSI) at 48.84 is neutral, indicating neither overbought nor oversold conditions—often a prelude to a directional move.

• MACD at 0.07 displays a buy signal, hinting at the potential for a trend reversal.
• Williams %R at -80.00 flags a clear buy, suggestive of a stock finding support near oversold territory.
• Support appears well-established around $10.87–$11.01, reinforcing the likelihood of downside protection, while resistance at $11.40–$11.65 is within imminent reach.

While aggregate technical sentiment trends neutral to negative, the stabilisation at major support levels, combined with bullish momentum flashes, set the stage for a pronounced move should any fundamental catalysts materialise.

Fundamental Analysis

• Revenue Growth: Fiscal 2025 revenue grew 7.88% year-on-year to $3.0 billion, outpacing many peers and providing evidence that the brand’s global strategy is bearing fruit.
• Profitability: While net income dipped (reflecting sector-wide headwinds and strategic investments), the company’s ability to exceed analyst forecasts on both top and bottom lines demonstrates strong cost control and operational agility.
• Valuation:
• Forward P/E at 7.70 stands at a material discount to broader retail indices and to historical averages, implying an undervaluation if the company sustains or grows earnings.
• The current P/E (TTM) of 14.45 remains reasonable, especially when factored with a double-digit dividend yield.
• The PEG ratio (price/earnings to growth, not directly cited but implied) seems favourable given top-line growth.
• Competitive Moats: Guess’s diversified revenue stream—including robust retail, wholesale, and high-margin licensing—provides insulation against cyclical downturns. Strategic acquisitions (notably Rag & Bone), high brand recognition, and a 43-year track record underpin sustainable competitive advantages.

Volume and Liquidity

At 656,207 average shares traded per day and a three-month average of 1.58 million, Guess exhibits strong daily liquidity. This robust turnover reflects ongoing institutional interest and supports dynamic price formation, making it attractive for both active traders and those seeking timely entry/exit points.

The company’s public float is healthy, amplifying re-rating potential as investor sentiment shifts and as potential catalysts (i.e., M&A) play out. Sustained volume also indicates that the current valuation is being validated and scrutinised by both long-term and tactical market participants.

Catalysts and Positive Outlook

• M&A/Upside Re-rating: The WHP Global takeover proposal at $13.00/share offers a clearly defined, near-term upside, and while non-binding, it demonstrates strong third-party confidence in the core business.
• Growth Initiatives: CEO Carlos Alberini’s ambitious push for $100M+ uplift in Guess Jeans and targeted expansion in global accessories align with shifting consumer preferences.
• Luxury Segment Diversification: Recent Rag & Bone acquisition is enhancing Guess’s foothold in the luxury apparel segment, opening higher-margin opportunities and new consumer demographics.
• Strategic Partnerships: New licensing agreements (Marcolin for Rag & Bone eyewear, Signal Brands partnerships) are expanding non-cyclical revenue streams, further insulating earnings.
• Strong International Performance: European and Asian divisions continue to drive both brand prestige and revenue expansion, diversifying geographic risk.

In addition, the macro environment remains favourable, with improving economic confidence in major markets and the prospect of easing inflation supporting discretionary consumer spend. The ongoing focus on ESG and responsible sourcing enhances the group’s appeal to both global consumers and institutional investors navigating stricter investment mandates.

Investment Strategies

• Short-Term:
• Potential for a “deal play” on the WHP Global offer. Should a formal agreement be reached, immediate upside exists to the $13 mark—a ~17% premium to current levels.
• Technical traders may seek to capitalise on bullish momentum signals, trading within the $11-$11.65 rising channel.
• Medium-Term:
• Anticipation of further earnings surprises, brand expansion, or licensing/partnership announcements could serve as positive catalysts.
• Accumulating shares at or around technically established support ($10.87–$11.01) aligns with a prudent risk-reward approach.
• Long-Term:
• Buy-and-hold investors may benefit from a high, well-covered dividend yield, attractive forward multiples, and the long arc of Guess’s global growth strategy.
• The combination of geographic diversification and luxury/lifestyle portfolio expansion suggests potential for a medium- to long-term re-rating, especially as cyclical headwinds abate.

For all strategies, the current technical setup—proximate to multi-month lows but demonstrating basing behaviour—seems to represent an ideal entry window ahead of pending catalysts. Risk mitigation can be managed using stop-losses below support, while upside targets can be pegged to analyst consensus ($17.75) and any positive M&A developments.

Is It the Right Time to Buy Guess?

In summary, Guess is approaching a moment where market pessimism, company transformation, and external validation via a takeover proposal converge to create a unique and attractive opportunity. The company’s fundamentals justify renewed interest:

• Sustained revenue growth in challenging conditions;
• An undervalued forward earnings multiple;
• A sector-leading dividend yield;
• Clear momentum from new products, partnerships, and strategic acquisitions.

Combined with robust international growth, a healthy trading float, and imminent catalysts, these strengths underscore why Guess could be entering a new, bullish investment phase. While prudent risk management is always advisable given high leverage and historic volatility, the strategic rationale for serious consideration has rarely been stronger.

For those readers seeking conviction, the emerging evidence positions Guess not only as a turnaround candidate but as a potential outperformer in the global apparel sector for 2025 and beyond. The stock’s technical and fundamental configuration—coupled with the unique risk/reward horizon offered by the WHP Global proposal—suggests that Guess may well be on the cusp of its next major value-creation cycle. Now may be an excellent time to study this opportunity closely and assess the role that Guess could play in a diversified, growth-oriented portfolio.

How to buy Guess stock in Ireland?

Buying Guess (GES) shares online is straightforward and secure for investors in Ireland. Through regulated online brokers, you can quickly access global markets and own Guess shares or trade them as CFDs – all from your home. The two main ways to buy Guess stock are: spot (cash) purchases, where you own the shares directly, or trading via Contracts for Difference (CFDs), which allows exposure to price movements without owning the shares. Before you get started, it’s important to know the key differences—our broker comparison table further down the page will help you choose the platform that best suits your needs.

Spot buying

A cash (spot) purchase means acquiring Guess shares directly on the stock market via a broker, making you a shareholder. This method is ideal for long-term investors focused on potential share price growth and dividends, such as Guess’s current annual yield of over 10%. Brokers typically charge either a fixed commission per order—often around €5, though this can vary.

Example

If the Guess share price is $11.13 USD (approx. €10.29 at recent exchange rates), with €935 (around $1,000), you could buy approximately 89 shares, as €5 is deducted as brokerage fee.

Gain scenario: If the share price rises by 10%, your holding would be worth about €1,028.50, for a gross gain of €93.50, or +10% (excluding exchange rate fluctuations and taxes).

Trading via CFD

CFD trading allows you to speculate on Guess’s share price direction without owning the underlying shares. CFDs (Contracts for Difference) are leveraged products offered by regulated brokers—meaning you can open a larger position with a smaller upfront capital. Instead of a commission, you pay a spread (the difference between buy and sell price) and possible overnight financing fees if you hold positions overnight.

Example

With a €935 margin (around $1,000), using 5x leverage, your market exposure is €4,675 ($5,000).

Gain scenario: If Guess stock rises by 8%, your position gains 8% × 5 = 40%. You make €374 gross (on your original €935), before fees and currency conversion.

Final advice

Before investing, carefully compare brokers’ fees, available markets, currency conversion costs, and customer support—these can significantly affect your returns. Some platforms are better for long-term cash investors, others for active CFD traders. Your choice should always align with your financial objectives, risk profile, and investment experience. For a transparent overview of leading online brokers available in Ireland, refer to the comparator further down this page.

Our 7 tips for buying Guess stock

The latest news about Guess

WHP Global has submitted a $13 per share takeover offer for Guess, with a 34% premium to recent prices. This proposal, under review by a special committee, markedly exceeds Guess’s current trading price of around $11 and has been officially disclosed, suggesting a credible path to significant upside in the short term. The potential acquisition is particularly relevant for Irish investors seeking event-driven opportunities and may act as a catalyst for share price revaluation if accepted, especially considering the premium offered and the strategic history between Guess and WHP Global, including their joint acquisition of the Rag & Bone brand.

Guess’s fiscal 2025 fourth quarter results beat analyst estimates for both revenue and earnings per share. The company delivered $932.25 million in quarterly sales, which was up 4.6% year-over-year, and reported $1.48 earnings per share, surpassing consensus projections of $1.45. For the full year, revenue reached $3 billion, up 7.88% from the previous year. This positive earnings momentum is an encouraging signal for institutional investors and reinforces the firm’s ability to navigate challenges in the global retail environment—an aspect of interest to European stakeholders monitoring resilient international brands.

Technical momentum indicators for Guess have turned cautiously positive over the past week. While the overall technical sentiment remains neutral to sell, both MACD and Williams %R now issue buy signals, suggesting near-term upward momentum is building. Meanwhile, the stock holds strong support at just above $11, with a 50-day SMA providing another technical buy signal. These shifts may present short-term trading opportunities, which are of particular note for active market participants in Ireland.

Guess continues to expand its European operations and strategic partnerships, underpinning relevance for the Irish market. Recent licensing agreements for eyewear and accessories, especially the Rag & Bone eyewear line with Marcolin and expansion through Signal Brands, strengthen its distribution footprint across Europe. These developments support the company’s international growth strategy and are potentially impactful for Irish retailers and consumers due to enhanced product availability and partnership opportunities.

The company’s high, stable dividend yield of 10.78% is attractive to income-focused investors in Ireland. Guess maintains regular dividend payments, with an annual dividend of $1.20 and an ex-dividend date in April 2025, providing reliable income potential despite recent share price volatility. This is especially valuable in the current global low-interest environment, making Guess an appealing option for Irish pension funds and private investors seeking yield diversification.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.