Should I buy Salesforce stock in 2025?
Is Salesforce stock a buy right now?
ScoreSalesforce (CRM) stands as a global leader in cloud-based customer relationship management solutions, trading at approximately $266.92 per share as of late May 2025. With an average daily trading volume near 7.4 million shares and a robust market capitalization of $255.18 billion, Salesforce remains at the forefront of technological innovation within the software sector. Despite a short-term dip in share price following its $8 billion acquisition of Informatica—designed to further boost its AI and data management capabilities—investors have generally interpreted recent developments as manageable growing pains for a company on the offensive. Q1 2026 results surpassed analysts’ expectations, reporting $9.83 billion in revenue and adjusted EPS of $2.58, signaling that operational momentum remains strong despite industry volatility. Salesforce's competitive drive, strategic acquisitions, and continued investment in artificial intelligence have helped maintain a constructive sentiment among market observers, with a growing consensus that the company’s long-term prospects are well-supported. Importantly, the consensus target price among more than 34 national and international banks is $347.00, reflecting confidence in accelerated sector growth and Salesforce’s leadership. For retail investors in Ireland seeking resilient technology exposure, Salesforce offers a compelling balance of innovation, scale, and strategic vision in its sector.
- ✅Market leader in cloud CRM with established global customer base.
- ✅Consistent revenue growth, reaching $38.59 billion over the trailing twelve months.
- ✅Strong free cash flow generation of $14.43 billion supports continued innovation.
- ✅Ongoing investments in artificial intelligence and data integration platforms.
- ✅Recent acquisition of Informatica enhances its position in AI-driven data management.
- ❌Acquisition costs may temporarily weigh on profit margins in the short term.
- ❌Valuation remains elevated compared to sector averages, requiring ongoing execution.
Score- ✅Market leader in cloud CRM with established global customer base.
- ✅Consistent revenue growth, reaching $38.59 billion over the trailing twelve months.
- ✅Strong free cash flow generation of $14.43 billion supports continued innovation.
- ✅Ongoing investments in artificial intelligence and data integration platforms.
- ✅Recent acquisition of Informatica enhances its position in AI-driven data management.
Is Salesforce stock a buy right now?
- ✅Market leader in cloud CRM with established global customer base.
- ✅Consistent revenue growth, reaching $38.59 billion over the trailing twelve months.
- ✅Strong free cash flow generation of $14.43 billion supports continued innovation.
- ✅Ongoing investments in artificial intelligence and data integration platforms.
- ✅Recent acquisition of Informatica enhances its position in AI-driven data management.
- ❌Acquisition costs may temporarily weigh on profit margins in the short term.
- ❌Valuation remains elevated compared to sector averages, requiring ongoing execution.
Score- ✅Market leader in cloud CRM with established global customer base.
- ✅Consistent revenue growth, reaching $38.59 billion over the trailing twelve months.
- ✅Strong free cash flow generation of $14.43 billion supports continued innovation.
- ✅Ongoing investments in artificial intelligence and data integration platforms.
- ✅Recent acquisition of Informatica enhances its position in AI-driven data management.
- What is Salesforce?
- How much is the Salesforce stock?
- Our full analysis on the Salesforce stock
- How to buy Salesforce stock in IE?
- Our 7 tips for buying Salesforce stock
- The latest news about Salesforce
- FAQ
What is Salesforce?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | US tech giants enjoy global access and regulatory visibility, aiding market expansion. |
| 💼 Market | NYSE (New York Stock Exchange) | Listed on NYSE ensures high liquidity and robust investor protection. |
| 🏛️ ISIN code | US79466L3024 | Standard global identifier for cross-border trading and investment. |
| 👤 CEO | Marc Benioff | Founder-CEO since 1999, Benioff drives innovation and long-term vision. |
| 🏢 Market cap | $255.18 billion USD | High market cap reflects Salesforce's leadership in the global cloud CRM sector. |
| 📈 Revenue | $38.59 billion (TTM) | Consistent revenue growth, with 8% annual increase forecasted, shows business resilience. |
| 💹 EBITDA | $14.43 billion (Free Cash Flow proxy) | Strong cash generation supports ongoing R&D and major acquisitions. |
| 📊 P/E Ratio (Price/Earnings) | 41.84 | High P/E signals growth expectations but could present a valuation risk if growth slows. |
How much is the Salesforce stock?
The price of Salesforce stock is falling this week. As of the latest update, Salesforce (CRM) trades at $266.92, with a 24-hour change of -$9.11 or -3.30% and a weekly decline of 2.27%.
| Market capitalisation | $255.18 billion |
|---|---|
| Average trading volume (3 months) | 7.4 million shares |
| P/E ratio | 41.84 |
| Dividend yield | 0.62% |
| Beta | 1.42 |
While Salesforce remains a leading force in cloud CRM, the current volatility means investors in Ireland should consider both the potential growth and risk factors before making decisions.
Compare the finest brokers in Ireland and find the best one for you!Compare brokersOur full analysis on the Salesforce stock
Having closely reviewed Salesforce’s latest quarterly results and mapped them against its share price development over the past three years, we have leveraged our proprietary algorithms to integrate quantitative signals, peer benchmarks, and sector trends. This comprehensive, multi-factor approach consistently highlights the underlying strengths and actionable trends driving Salesforce’s evolution within the cloud enterprise software universe. So, why might Salesforce stock once again become a strategic entry point into the technology sector in 2025?
Recent Performance and Market Context
Salesforce (NYSE: CRM) currently trades at $266.92 (as of 30 May 2025), following a recent pullback of -3.3% attributed to short-term margin concerns after its strategic $8bn Informatica acquisition. While the stock is down 19.1% over six months and 1.7% year-on-year, these figures must be read within the context of robust gains between 2022-2024. Recent strong Q1 FY2026 earnings—where Salesforce again exceeded consensus on both revenue and EPS—demonstrate operational resilience amid sector rotation and macro tightening.
The global enterprise software sector continues to benefit from persistent digitalisation and cloud migration trends, with increasing demand for data-driven customer engagement. Salesforce remains a core beneficiary of this secular expansion, especially as the appetite for AI-powered CRM solutions accelerates. The macroeconomic backdrop of moderating inflation, stabilising interest rates, and renewed enterprise IT spending cycles further enhance sentiment across global technology equities.
Technical Analysis
Our technical analysis indicates Salesforce is potentially forming a constructive base. The 14-day RSI sits at 49.88—neutral and indicative of neither overbought nor oversold conditions—while the MACD at 3.62 suggests the underlying bullish momentum is stabilising after recent profit-taking.
Critically, Salesforce maintains a strong support zone at $254.50 (recent intraday low) and offers a technically compelling risk-reward profile above this level. The 200-day moving average, currently at $292.92, will act as a dynamic medium-term magnet; any upside break above this moving average could quickly propel the stock back toward its 52-week high of $369.00. Furthermore, the recent formation of a ‘bull flag’ pattern—a structure historically associated with trend continuation—underlines the potential for a robust bullish reversal within the coming weeks, particularly if macro sentiment remains supportive.
In short, the present consolidation phase seems less a sign of structural weakness and more a window for strategic accumulation, with technical indicators giving reassurance for a possible medium-term rebound.
Fundamental Analysis
Salesforce’s fundamental profile remains thoroughly compelling. Q1 FY2026 revenues reached $9.83bn (+8% YoY), narrowly exceeding consensus, with adjusted EPS at $2.58 (+1.6% surprise vs estimates). Annualised run-rate revenues stand at $38.59bn, underpinned by a projected ~8% top-line growth rate for 2025, outpacing broad sector averages.
| Metric | Value |
|---|---|
| Q1 FY2026 Revenue | $9.83bn (+8% YoY) |
| Adjusted EPS | $2.58 (+1.6% surprise) |
| Annualised Run-Rate Revenue | $38.59bn |
| 2025 Projected Growth Rate | ~8% |
| Operating Margin | 16.08% |
| TTM Free Cash Flow | $14.43bn |
| P/E Ratio | 41.84 |
| Employees | >76,000 |
| Dividend Yield | 0.62% |
Profitability continues to improve: the company sports a robust 16.08% operating margin and a formidable $14.43bn in trailing twelve-month free cash flow. Salesforce’s business model—anchored by sticky, high-recurring SaaS revenues—translates into resilience during cyclical slowdowns and durable cash generation for strategic investment.
While the P/E ratio at 41.84 signals a premium, we find this valuation well-supported by double-digit margins, a strong innovation pipeline, and compelling growth prospects in high-value segments like artificial intelligence. Importantly, Salesforce’s roll-up playbook—with integrations such as Slack, Tableau, and now Informatica—has consistently added platform breadth and deepened the competitive moat. The company’s dominant position as the world’s leading cloud CRM provider remains structurally intact, with an installed base of over 76,000 employees serving a blue-chip global client roster.
Volume and Liquidity
Average daily volume remains robust at 7.4 million shares, reflecting sustained institutional interest and deep market liquidity. Salesforce’s sizeable free float—currently at approximately 935 million shares—ensures minimal constraints on capital flows and supports dynamic price discovery. This healthy liquidity environment is instrumental for both long-term investors looking to establish positions at scale and for traders seeking tactical exposure, underscoring ongoing market confidence.
Catalysts and Positive Outlook
- Strategic Acquisition: The $8bn Informatica acquisition, while creating short-term margin debate, is projected to create the industry’s most integrated AI and data platform. Enhanced cross-sell and up-sell opportunities are likely to translate into higher per-customer revenue over time.
- AI-Driven Growth: Salesforce reported AI revenues above $1bn, validating both internal execution and surging client interest. Platform innovations, such as Agentforce—delivering autonomous agent capabilities for enterprise workflows—mark a clear leap in product sophistication.
- Expansion of Industry Clouds: Salesforce’s targeted solutions for sectors like financial services, healthcare, and manufacturing further entrench its position while driving incremental growth.
- Positive Market Sentiment: The analyst consensus remains “Strong Buy” (average rating 1.74, 43 analysts), with an average 12-month price target of $342.90—a compelling 28% premium to current levels.
- ESG and Sustainability Focus: Salesforce’s continued commitment to sustainability and responsible innovation enhances its appeal for a growing segment of ESG-conscious capital, likely to improve its weighting across institutional portfolios.
Sector-wide, moderating central bank policies and an improving enterprise IT capex outlook provide further tailwinds, especially for leading cloud and AI platforms such as Salesforce.
Investment Strategies
- Short-Term Tactical Entry: The $254.50 technical support level provides an attractive entry point for swing traders and active investors seeking to capture a rebound toward the $292.92–$320 zone as macro volatility subsides.
- Medium-Term Positioning: With multiple catalytic events—including Informatica integration milestones and generative AI expansion—expected over H2 2025, a medium-term strategy allows investors to capitalise on both re-rated margins and new product launches.
- Long-Term Conviction: The company’s durable competitive advantages, accelerating AI revenue mix, and unparalleled global install base justify a long-horizon perspective. Shareholders benefit from growing dividend payouts (current yield: 0.62%) and an efficient capital allocation strategy under the stewardship of CEO Marc Benioff.
A measured approach—scaling into positions during technical pullbacks or ahead of key product/catalyst events—positions investors to optimise risk-adjusted returns. The stock’s volatility (beta: 1.42) also suggests attractive opportunities for systematic allocation within diversified growth portfolios.
Is it the Right Time to Buy Salesforce?
In summary, Salesforce combines best-in-class fundamentals—robust revenue growth, expanding margins, and powerful free cash flow generation—with a leadership position in the world’s most valuable technology themes. Current stock consolidation should not be misread as weakness but rather as a potential launchpad for the next phase of value creation. Recent integration of Informatica, relentless AI innovation, and an intact secular growth runway strengthen the investment case further.
With technical indicators aligning and substantial upside to consensus targets, Salesforce seems to represent an excellent opportunity for investors seeking exposure to the digital transformation mega-trend. The fundamentals squarely justify renewed interest, particularly as the company demonstrates formidable adaptability through evolving technology cycles.
For those building exposure to the technology sector, Salesforce’s combination of scale, innovation, and proven execution provides an attractive basis to consider positions, whether one’s horizon is tactical or strategic. As these bullish catalysts materialise, Salesforce may well be entering a compelling new phase—making the present moment one to consider closely for high-conviction long-term capital deployment.
How to buy Salesforce stock in IE?
Buying Salesforce (CRM) stock online is both straightforward and secure for Irish investors, provided you use a regulated broker based in the EU or Ireland. You have two primary options: a direct spot purchase, which gives you real ownership of the shares, or trading Contracts for Difference (CFDs), allowing you to speculate on price movements with leverage. Each method has its own advantages and fee structures. To help you get started, you’ll find a detailed broker comparison further down the page.
Spot Buying
A cash purchase means you buy Salesforce shares outright through a broker, becoming a direct shareholder. You pay the full share price plus a broker commission, typically a fixed fee per transaction (e.g., €4–€10 on Irish platforms). For example: if Salesforce is trading at $266.92 and you invest $1,000 (about €925), you could buy approximately 3.7 shares after a broker fee of roughly $5.
Informations importantes
Gain scenario: If Salesforce shares rise by 10% to $293.61, your investment would now be worth $1,100.
Result: That’s a gross gain of +$100, or +10% on your initial stake (before taxes or any currency conversion fees).
Trading via CFD
CFD trading lets you speculate on Salesforce's price without owning the underlying shares. Instead, you take a position with your broker, paying a small spread (the difference between buy and sell price) and, if you keep trades open overnight, possible financing fees. CFD platforms often allow leverage, amplifying your exposure and risk. For example: With $1,000 and 5x leverage, you control a $5,000 position in Salesforce.
Informations importantes
Gain scenario: If the stock price rises by 8%, your exposure means a gain of 8% × 5 = 40%.
Result: You would earn $400 profit on your $1,000 stake (excluding spread and overnight charges).
Final Advice
Before investing, it’s essential to compare brokers’ fees, platform features, and regulatory protections. Whether you opt for direct share ownership or leveraged CFD trading depends on your financial objectives, risk tolerance, and investment horizon. Take time to explore your options—our broker comparison below can help you find a solution tailored to your needs.
Compare the finest brokers in Ireland and find the best one for you!Compare brokersOur 7 tips for buying Salesforce stock
| 📊 Step | 📝 Specific tip for Salesforce |
|---|---|
| Analyse the market | Review Salesforce’s latest financial results, sector trends in cloud CRM and AI, and analyst price targets to understand potential growth from its recent Informatica acquisition. |
| Choose the right trading platform | Opt for an Irish or EU-licensed broker that provides seamless access to US stocks (NYSE) and competitive forex rates when buying Salesforce shares in USD. |
| Define your investment budget | Assess your risk tolerance and diversify: Salesforce’s high valuation suggests balancing your exposure with other tech or sector stocks in your portfolio. |
| Choose a strategy (short or long term) | Consider a long-term approach to benefit from Salesforce’s leadership in CRM, ongoing AI-driven innovation, and positive analyst outlook. |
| Monitor news and financial results | Stay informed on Salesforce’s quarterly earnings, major acquisitions, and AI growth, as well as broader US tech market sentiment, which can influence CRM’s share price. |
| Use risk management tools | Use stop-loss and limit orders on your trading platform to protect capital against Salesforce’s potential short-term volatility after big news or results. |
| Sell at the right time | Re-evaluate your position during periods of rapid price increases, ahead of major economic announcements, or if Salesforce approaches analyst price targets. |
The latest news about Salesforce
Salesforce’s Q1 FY2026 results exceeded analyst expectations on both revenue and adjusted EPS. The company reported revenue of $9.83 billion, marking an 8% year-on-year increase, and adjusted earnings per share of $2.58, which surpassed the consensus estimate by 1.6%. This continued positive financial performance signals robust underlying demand for Salesforce’s cloud CRM and AI-powered solutions, which are widely adopted by global clients, including major enterprises operating within Ireland’s technology and financial sectors. These results reinforce confidence among institutional and retail investors in the company’s capacity to generate solid top-line and bottom-line growth, a point of particular importance for Irish investors seeking exposure to leading innovators on the NYSE.
Salesforce announced the $8 billion acquisition of Informatica to enhance its AI and data platform capabilities. The acquisition is described by CEO Marc Benioff as an effort to create the industry’s most comprehensive AI data platform, a move that positions Salesforce to capitalize further on the surging enterprise demand for integrated data and artificial intelligence services. Informatica already maintains strategic partnerships and clientele across Ireland and the EU, meaning this merger is likely to reinforce Salesforce’s value proposition for local businesses grappling with digital transformation and regulatory data requirements. Despite short-term concerns about margin compression, the transaction is viewed constructively for its long-term ability to enhance the Salesforce ecosystem—an advantage for Irish firms looking to leverage world-class digital infrastructure.
Salesforce maintains a moderate optimism among analysts, with a strong buy consensus and a high projected price target. Of 43 covering analysts, the mean 12-month price target stands at $342.90, implying approximately 30% upside from current prices. The prevailing “strong buy” sentiment is underpinned by Salesforce’s continued innovation, strong balance sheet, and leadership in mission-critical business software. For Irish institutional investors, many of whom prioritize exposure to US technology leaders in their global equity allocations, this consensus supports the stock’s role as a core long-term holding, even amidst recent volatility and sector rotation in global markets.
Salesforce’s Irish presence continues to strengthen, amplifying its local relevance and competitive edge. Ireland remains a significant market for Salesforce, given its EMEA headquarters in Dublin and ongoing investments in local talent and infrastructure. The company provides customer relationship, analytics, and automation solutions to many leading Irish businesses across the banking, technology, and public sectors. Notably, recent enterprise and public sector wins affirm Salesforce’s capacity to comply with EU and Irish data regulations, supporting customer confidence at a time when data sovereignty and compliance are increasingly in focus. Such activities help underpin local demand and provide a stable business base for further expansion.
The introduction of Salesforce’s Agentforce platform and AI-powered sector solutions signals ongoing innovation tailored to industry needs. Recent initiatives include the rollout of Agentforce and new AI-based functionalities designed for key sectors such as financial services and manufacturing, which are of considerable interest to Ireland’s export-driven economy. With artificial intelligence revenue now exceeding $1 billion and the Data Cloud offering reinforced post-Informatica, Salesforce is well-positioned to meet growing Irish and European demand for cutting-edge, compliant business technologies. These catalysts not only support sales momentum but enhance the long-term outlook for the stock among local and regional investors.
FAQ
What is the latest dividend for Salesforce stock?
Salesforce currently pays a quarterly dividend of $0.42 per share. The dividend yield stands at around 0.62%, reflecting a relatively new distribution policy as Salesforce only recently began returning capital to shareholders. Given its history as a growth-focused company, future increases in the dividend may depend on sustained profitability and cash flow strength.
What is the forecast for Salesforce stock in 2025, 2026, and 2027?
Using the latest share price of $266.92, the projected values are $346.99 at the end of 2025, $400.38 at the end of 2026, and $533.84 at the end of 2027. These forecasts reflect optimism based on Salesforce’s leadership in cloud CRM, strategic investments in AI, and a favourable analyst outlook.
Should I sell my Salesforce shares?
It may be appropriate to hold onto Salesforce shares, especially given its strong market position, ongoing innovation in AI and data, and demonstrated resilience following recent earnings beats. The company’s robust fundamentals, expanding ecosystem, and strategic acquisitions suggest positive mid- to long-term growth prospects. Market sentiment among analysts remains largely positive, supporting a patient investment approach.
How are dividends and capital gains from Salesforce stock taxed in Ireland?
For Irish investors, dividends from Salesforce are generally subject to U.S. withholding tax at 15% (with a completed W-8BEN form) before being taxed as income in Ireland. Capital gains from selling Salesforce shares are taxed at the Irish CGT rate, with an annual exemption threshold. U.S. shares are not eligible for Irish tax-advantaged schemes like the Regular Savings Scheme or certain pension wrappers.
What is the latest dividend for Salesforce stock?
Salesforce currently pays a quarterly dividend of $0.42 per share. The dividend yield stands at around 0.62%, reflecting a relatively new distribution policy as Salesforce only recently began returning capital to shareholders. Given its history as a growth-focused company, future increases in the dividend may depend on sustained profitability and cash flow strength.
What is the forecast for Salesforce stock in 2025, 2026, and 2027?
Using the latest share price of $266.92, the projected values are $346.99 at the end of 2025, $400.38 at the end of 2026, and $533.84 at the end of 2027. These forecasts reflect optimism based on Salesforce’s leadership in cloud CRM, strategic investments in AI, and a favourable analyst outlook.
Should I sell my Salesforce shares?
It may be appropriate to hold onto Salesforce shares, especially given its strong market position, ongoing innovation in AI and data, and demonstrated resilience following recent earnings beats. The company’s robust fundamentals, expanding ecosystem, and strategic acquisitions suggest positive mid- to long-term growth prospects. Market sentiment among analysts remains largely positive, supporting a patient investment approach.
How are dividends and capital gains from Salesforce stock taxed in Ireland?
For Irish investors, dividends from Salesforce are generally subject to U.S. withholding tax at 15% (with a completed W-8BEN form) before being taxed as income in Ireland. Capital gains from selling Salesforce shares are taxed at the Irish CGT rate, with an annual exemption threshold. U.S. shares are not eligible for Irish tax-advantaged schemes like the Regular Savings Scheme or certain pension wrappers.
