Should I buy Hasbro stock in 2025 as an investor in Ireland?

What is Hasbro?

How much is the Hasbro stock?

The price of Hasbro stock is rising this week. At present, Hasbro shares are trading at $66.80, up $0.52 (+0.78%) over the last 24 hours, marking an increase of 11.74% for the week.

The company’s market capitalisation now stands at $9.36 billion, with an average 3-month trading volume of 2.16 million shares.

With moderate volatility and a strong brand portfolio, Hasbro may appeal to IE investors looking for stability and income in the entertainment sector.

Our full analysis on Hasbro stock

After an in-depth review of Hasbro’s latest financial results and its stock performance over the past three years, supported by a combination of proprietary quantitative models, technical screening, and comparative analysis across sector peers, a compelling picture emerges. Synthesising current financial indicators, technical signals, live market data, and competitive benchmarking, Hasbro’s investment case appears to be strengthening. So, why might Hasbro stock once again become a strategic entry point into the global digital entertainment and consumer products sector in 2025?

Recent Performance and Market Context

Hasbro (NASDAQ: HAS) has demonstrated notable resilience and progression in 2025, trading at $66.80 as of 30 May, having advanced 11.74% over the trailing 52 weeks—from a low of $49.00 to a recent peak of $73.46. This recovery stands out within the backdrop of a volatile consumer discretionary sector, notably outperforming many legacy peers struggling to adapt to the digital transformation in gaming and content.

• Robust Quarterly Momentum: Q1 2025 revenue surged by 17.1% YoY to $887.1 million, with earnings growth of 69.4% YoY, materially ahead of street consensus and reflecting the impact of targeted strategic initiatives.
• Favourable Dividend Yield: At an annualised 4.19% ($2.80 per share), Hasbro’s dividend yield is one of the most attractive in its sector, appealing to both income-focused and growth-oriented portfolios.
• Sector Tailwinds: The global toys, games, and IP (intellectual property) sector is benefiting from resilient consumer spending, an ongoing renaissance in tabletop and collectible gaming, and surging digital content demand—all areas where Hasbro has taken a leadership position.

Furthermore, the company’s sector is being sustained by buoyant economic indicators, including robust discretionary spending in Europe and North America and a migration toward “experiential” entertainment, benefitting franchises with established fanbases and cross-platform resonance.

Technical Analysis

A scrutiny of Hasbro’s technical configuration reveals a stock that may be transitioning from consolidation to a renewed bullish phase.

• Indicators: The 14-day RSI currently stands at 51.8—neutral but gathering upward momentum. The MACD (-0.06) sits on the edge of a potential bullish crossover, historically a precursor to upward trend confirmation.
• Moving Averages: While both the 20-day ($66.84) and 50-day ($66.85) moving averages present near-term resistance, the stock is trading well above its 200-day support ($62.60), with nine out of twelve moving average signals showing a clear “Buy.”
• Support and Resistance: The critical technical support zone at $66.51 has been tested and held, suggesting strong institutional buying interest at these levels, while the immediate upside resistance at $67.16, if decisively breached, could pave the way to the $70–73 range.
• Momentum: The current technical structure, backed by deep liquidity and steady institutional flows, points to favourable short- and medium-term entry conditions, particularly for investors seeking a position ahead of the next earnings cycle or product catalyst.

Fundamental Analysis

Hasbro’s underlying fundamentals are impressively robust, supportive of the stock’s medium- to long-term re-rating potential:

• Revenue and Profitability: The Q1 2025 revenue growth (+17.1% YoY) and substantial profit expansion (+69.4% YoY) reflect disciplined execution on strategic priorities, including leaning into digital and licensing opportunities while strengthening core brands.
• Valuation Metrics: With a forward P/E of 16.6 and a trailing P/E of 22.1, valuation appears highly reasonable relative to historical averages and sector peers, especially given the projected growth in free cash flow and earnings. The PEG ratio, while not explicitly cited, appears supportive of ongoing multiple expansion as earnings momentum continues.
• Structural Strengths: The company boasts a unique portfolio of iconic brands (Magic: The Gathering, Dungeons & Dragons, Transformers, Monopoly, My Little Pony) and commands a dominant position in collectible card games—a segment benefitting from secular tailwinds and robust community growth.
• Operational Excellence: An operating margin of 22.26% and ROE of 39.04% validate Hasbro’s ability to monetise its intellectual property and operational infrastructure, while a liquidity ratio of 1.65 and $522.6 million in free cash flow afford significant flexibility for further investment or shareholder distributions.
• Market Share and Innovation: Hasbro’s proven digital transition—particularly through Wizards of the Coast—facilitates a balanced revenue blend across toys, collectibles, digital gaming, and high-margin licensing, positioning the company at the epicentre of converging entertainment trends.

Volume and Liquidity

Hasbro’s average daily trading volume (2.16 million shares) and a $9.36 billion market cap underpin deep market liquidity, underlining investor confidence and institutional engagement. The substantial free float, combined with 89.06% institutional ownership, creates a stable shareholder base supportive of dynamic price discovery and responsive valuation.

• Strong Volume: Recent price advances have been accompanied by above-average volume, reinforcing the idea of accumulating institutional interest and pointing to sustained market confidence.
• Float Quality: A high proportion of shares held by long-term owners reduces volatility and provides a solid foundation as new catalysts emerge.

Catalysts and Positive Outlook

Several factors are poised to propel Hasbro further in 2025 and beyond:

• Innovation Pipeline: The success of Magic: The Gathering and Dungeons & Dragons—both under the Wizards of the Coast division—continues to be a growth engine, with significant new product launches and the announced development of new, high-potential D&D video games.
• Content Licensing Expansion: Hasbro’s strategic focus on high-margin licensing is generating diversified and resilient revenue streams, exemplified by alliances in streaming, gaming, and lifestyle sectors.
• Technological Adoption: The ongoing shift toward digital engagement (notably in gaming and hybrid physical/digital products) positions Hasbro for continued market share gains as consumer preferences evolve.
• ESG Initiatives: Enhanced ESG strategies and sustainability programmes resonate with both consumers and investors, further differentiating Hasbro within the global consumer sector.
• Analyst Upgrades: Consensus 12-month price target stands at $76.34, representing a potential upside of over 14% from current levels, with Morgan Stanley recently lifting its forecast from $71 to $77—a tangible reflection of growing institutional optimism.
• Industry Tailwinds: The broader entertainment, gaming, and licensing landscape remains structurally robust, supported by resilient consumer demand and a shift toward branded business models that offer annuity-like revenue visibility.

Investment Strategies

From a timing and execution perspective, Hasbro currently exhibits a technical and fundamental profile that lends itself to a variety of disciplined entry approaches:

• Short-Term Opportunities: For active traders, the proximity to technical support and the consolidation around $66.50–$67.00 offers a timely entry point. Momentum indicators suggest a potential for near-term breakout if resistance is breached, especially ahead of upcoming product or news catalysts.
• Medium-Term Positioning: Investors with a 6-18 month horizon may find the current valuation especially appealing, as the market is likely to progressively re-rate Hasbro on evidence of sustained digital growth and improved profitability. Dividend accrual—at 4.19%—adds further attractiveness for medium-term holders.
• Long-Term Conviction: For buy-and-hold portfolios, Hasbro represents enduring exposure to global franchises, a diversified business model, and secular growth vectors in both physical and digital entertainment. The management’s track record, global IP portfolio, and persistent brand strength reinforce Hasbro’s status as a long-term compounder within the sector.

Ideal positioning appears to cluster around current levels, with opportunity to accumulate further on any modest pullbacks or as new catalysts arise.

Is it the Right Time to Buy Hasbro?

Bringing the investment case together, several compelling factors stand out:

• Strong Financial Momentum: Double-digit revenue and profit growth, highly attractive dividend yield, and visible operational leverage.
• Attractive Valuation: Forward valuation metrics suggest ample room for multiple expansion, supported by both cash flow generation and growth outlook.
• Structural Defensiveness: Unique brand portfolio, digital transformation success, and diversified revenue mix.
• Sector Leadership: Market-defining IPs and a proven innovation engine are clear competitive advantages unlikely to be easily disrupted.
• Institutional Confidence: High ownership levels and upward analyst revisions point to robust underlying support.

While macroeconomic variables—such as trade tariffs and some sector volatility—merit ongoing monitoring, Hasbro’s fundamentals, technical posture, and future-facing strategy collectively seem to represent an excellent opportunity for enterprising investors. For 2025 and beyond, Hasbro may well be entering a renewed bullish phase at the intersection of gaming, entertainment, and consumer engagement.

In conclusion, the company’s transformation and strategic focus—across both legacy and next-generation entertainment—presents Hasbro as a stock for serious consideration by investors seeking upside potential blended with resilient yield, global brand power, and proven digital innovation. The confluence of technical stability and robust fundamentals suggests Hasbro could be at the dawn of a new chapter of value creation—making this a timely and confident proposition for fresh capital allocation.

How to buy Hasbro stock in Ireland?

Buying Hasbro (HAS) stock online is simple, secure, and accessible for Irish investors using a regulated broker. There are two main methods: you can buy Hasbro shares directly (“spot buying”), making you an actual shareholder, or you can trade Contracts for Difference (CFDs) on Hasbro, which lets you speculate on price movements without holding the shares. Each approach comes with its own advantages, fees, and risk profile. To help you decide which suits you best, you’ll find a broker comparison tool further down the page.

Spot buying

When you buy Hasbro shares for cash, you become a shareholder in Hasbro, owning a piece of the company and potentially benefiting from any dividends it pays. With most Irish brokers, you’ll pay a fixed commission per trade—typically around €4–€7 per transaction, sometimes in US dollars if settling on US markets.

Example scenario

For example, if Hasbro shares are priced at $66.80 each, with $1,000 you can buy about 14 shares (14 × $66.80 = $935.20), leaving room for a $5 brokerage fee.
✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth $1,100.
Result: +$100 gross gain, a +10% return on your investment (before fees and taxes).

Trading via CFD

CFD trading allows you to speculate on Hasbro’s price moves without owning the underlying shares. Instead, you enter a contract with your broker to exchange the difference in price between the opening and closing of your position. Brokers charge a spread (the difference between buy and sell prices) and, if you hold a leveraged CFD position overnight, an overnight financing fee on the borrowed amount.

Example scenario

Let’s say you trade CFDs on Hasbro with a $1,000 position at 5× leverage. This gives you exposure to $5,000 worth of HAS stock.
✔️ Gain scenario:
If Hasbro’s share price rises by 8%, your position grows by 8% × 5 = 40%.
Result: +$400 gain on your $1,000 margin, excluding fees and overnight costs.

Final advice

Before buying Hasbro shares or trading CFDs, it’s vital to compare broker commissions, spreads, leverage options, and conditions—these can significantly impact your returns. The right method depends on your investment goals: long-term investors often prefer direct share ownership, while active traders may opt for CFDs. Make sure to review broker options listed in our comparison section below to find the solution best suited to your needs.

Our 7 tips for buying Hasbro stock

The latest news about Hasbro

Hasbro’s Q1 2025 results show robust growth in both revenues and profits, underpinning global momentum. For the first quarter of 2025, Hasbro reported a revenue increase of 17.1% year over year, reaching $887.1 million, with profits surging by 69.4% compared to the previous year. This positive trajectory is attributed to the company’s successful strategic focus on digital transformation, new product innovation, and the outstanding performance of flagship brands such as Magic: The Gathering and Dungeons & Dragons. These results are particularly constructive for Irish investors seeking diversified exposure to global consumer and gaming trends.

Morgan Stanley raised its target for Hasbro's stock, reflecting strengthened analyst optimism and upside potential. In the last week, Morgan Stanley revised its price target on Hasbro upwards, from $71 to $77, aligning with a consensus analyst target of $76.34—about 14.3% above the current trading level ($66.80 as of May 30, 2025). This adjustment is founded on Hasbro’s robust execution in high-margin licensing, sustained growth in its digital gaming segment, and a strategic pivot under CEO Chris Cocks, which is expected to continue delivering value for shareholders, including those in the Irish market.

Hasbro's iconic brands and digital gaming expansion continue to drive international and regional relevance, including in Ireland. The strong global positioning of franchises such as Monopoly, Transformers, and Dungeons & Dragons ensures broad visibility in Ireland through major retail, e-commerce, and entertainment distribution channels. Hasbro’s ongoing investments in digital gaming, especially with new unannounced D&D video games, further deepen appeal in Ireland’s growing video game and tabletop culture, a trend corroborated by the increasing presence of these brands in Irish stores and cultural events.

Hasbro maintains an attractive dividend yield and strong capital metrics, supporting its case for income-seeking investors in Ireland. Hasbro offers a dividend yield of 4.19%, with the next ex-dividend date set for May 21, 2025, and payment scheduled for June 4. Coupled with a relatively low five-year beta of 0.54 and solid return on equity (39.04%), the stability and regularity of Hasbro’s payouts present a favorable alternative for Irish investors amid ongoing volatility in other consumer discretionary stocks.

Technical indicators and institutional ownership provide a supportive backdrop, with buy signals emerging on longer-term averages. While short-term technical signals remain mixed, moving averages show a ‘strong buy’ sentiment for the 200-day period. Institutional ownership stands high at over 89%, signifying notable confidence among large asset managers and funds—data points consistently watched by Irish professional analysts for portfolio construction and benchmarking. The overall neutral technical outlook is thus tempered by longer-term positive trends, reassuring investors about Hasbro's resilience and sustainability in its sector.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.