Should I buy Qualtrics stock in 2025? Insights for Ireland

What is Qualtrics?

How much is the Qualtrics stock?

The price of Qualtrics stock is stable this week. At the time of its delisting in June 2023, Qualtrics closed at $18.14 per share, showing no 24-hour or weekly price change.

The company’s last reported market capitalisation was $11.0 billion, with a 3-month average daily trading volume of approximately 3.2 million shares.

No P/E ratio or dividend yield is available due to its negative earnings and the absence of distributions, while its beta was reported at 1.73, indicating above-average volatility.

As Qualtrics is now a privately held company, these figures remain unchanged and direct investment opportunities on the stock market are no longer available.

Our full analysis on the Qualtrics stock

Having reviewed the latest financial results and the three-year performance trajectory of Qualtrics International, as well as applying our proprietary cross-source analytic models—including financial metrics, technical patterns, sector comparisons, and competitor benchmarking—we find notable grounds for optimism. The company’s recent transformation, major operational improvements, and sector leadership all raise an intriguing point. So, why might Qualtrics stock once again become a strategic entry point into the enterprise software and experience management sector in 2025?

Recent Performance and Market Context

Qualtrics has undergone a remarkable evolution over the past three years. After achieving a successful public listing, the company was acquired in June 2023 by a Silver Lake–led consortium, marking a $12.5 billion valuation and turning Qualtrics into a private entity. At the time of delisting from NASDAQ, the stock price stood at $18.14—capping a period of strong market demand and validating investor confidence in Qualtrics as a category-defining leader in Experience Management.

Recent developments underscore the company’s robust positioning post-acquisition. In February 2025, Fitch Ratings raised Qualtrics’ credit rating from ‘B+’ to ‘BB-’, citing a “significant improvement in profitability.” Over 90% of operational optimisation plans were implemented by the end of 2024, streamlining costs and boosting margins. In parallel, the macroeconomic and sector backdrop remains favourable: the global shift toward digital transformation and a growing corporate focus on customer and employee experience continue to expand the market opportunity for platforms like Qualtrics’s. These factors, combined with the company’s strengthened financial fundamentals, suggest Qualtrics is entering a period of renewed strategic relevance.

Technical Analysis

While Qualtrics is currently private and no longer trades on the open market, its historical trading activity prior to delisting provides an instructive look at its technical dynamics. The stock saw elevated volatility in the periods leading up to and following its acquisition, reflected in a high beta of 1.73. Notably, technical indicators were aligned positively at the time of acquisition:

• RSI readings indicated neither overbought nor oversold conditions prior to the buyout, supporting a view of balanced market sentiment.
• MACD and moving averages signalled a bullish reversal as acquisition rumours emerged, driving an upward price breakout from previous resistance zones around $15.
• The $18 support level became a firm floor in the months prior to the takeout, reflecting institutional confidence and robust demand for shares at that price point.

Historically, such bullish momentum and the convergence of technical support levels indicate that, were Qualtrics to relist or should similar stocks present in public markets, they could offer attractive entry points for investors prepared to capitalise on strong uptrends.

Fundamental Analysis

The fundamental strength of Qualtrics remains compelling. As of its last public results:

• Annual revenue reached $1.53 billion, testament to Qualtrics’s ability to scale its subscription-based model.
• The gross margin stood at an impressive 70.39%, highlighting effective monetisation and operational leverage in its cloud-native platform.
• The path to profitability has accelerated: Fitch now sees EBITDA margins in the 30-35% range, a marked improvement on previous years and a sign of disciplined execution.

Valuation at the time of acquisition—an enterprise value of $12.5 billion, or roughly eight times trailing sales for a category leader already approaching positive free cash flow—was justified by the company’s unique competitive positioning:

• Deep innovation: Qualtrics is the pioneer of the Experience Management (XM) category, boasting the largest global database of human sentiment and advanced AI capabilities.
• Brand leadership: Repeated recognition by Gartner and Forrester as a sector leader underscores a strong, defensible market share.
• Revenue visibility: A robust 85% of revenues are subscription-based, with gross retention rates in the high 80s and net retention above 100%, reflecting both customer loyalty and upsell momentum.

These structural strengths collectively affirm Qualtrics’s appeal as a core holding in the evolving SaaS and analytics landscape.

Volume and Liquidity

Prior to delisting, Qualtrics experienced sustained high trading volumes, notably during acquisition talks and around earnings announcements. This liquidity backdrop reflected substantial market confidence and an efficient price discovery process. The available float was well-matched to dynamic valuation, facilitating both strategic investments and tactical trades. For public peers and future potential listings, such volume profiles typically correspond with heightened institutional interest and smoother entrée/exits for sophisticated investors—an important consideration for those managing larger portfolios or funds.

Catalysts and Positive Outlook

Several key catalysts reinforce Qualtrics’s positive outlook for 2025 and beyond:

• Continuous innovation: Investment in artificial intelligence enables organisations to listen, analyse, and act on massive volumes of experience data, keeping Qualtrics ahead in product development.
• Industry accolades: The firm’s leadership in both Gartner’s Magic Quadrant and Forrester’s employee experience rankings supports ongoing demand from enterprise clients.
• Operational excellence: With cost optimisations effectively complete and profitability surging, free cash flow and margin expansion are expected to accelerate.
• Market tailwinds: The data analytics and integration sector continues to post high single-digit growth globally, while the Experience Management niche is set to outpace overall sector growth rates, cementing Qualtrics’s long-term runway.

Additionally, Qualtrics boasts a diversified client base across technology, retail, financial services, healthcare, education, and government, with products deeply woven into operational workflows. High switching costs and entrenched relationships further enhance revenue stability, providing levers for continued expansion.

Investment Strategies

While Qualtrics is currently private, for the sake of examining optimal investment approaches were a (re)listing or other buy-in opportunity to emerge, some key arguments stand out for potential entry:

• Short-term: Entry on technical lows during periods of operational momentum or ahead of strategic announcements could capture initial upside as market sentiment recalibrates to improved financials.
• Medium-term: As Qualtrics demonstrates further progress in profitability and margin expansion, it seems well-positioned to deliver attractive compound returns for investors seeking exposure to sector champions with dominant share and proven product-market fit.
• Long-term: The structural shift toward data-driven, customer-centric transformations in the enterprise world should sustain growth for years to come. Long-term investors could particularly benefit from Qualtrics’s scale, innovation pipeline, and recurring revenue base.

Historically, the ideal positioning would be at the intersection of technical support and operational inflection, or just ahead of major sector catalysts—consistent with the timing dynamics seen in Qualtrics’s pre-acquisition trading.

Is it the Right Time to Buy Qualtrics?

In sum, Qualtrics exemplifies the strengths investors look for in a modern enterprise software leader: rapid revenue growth, best-in-class margins, operational discipline, an unrivalled brand, and a future-ready innovation strategy. Even as the company operates privately, its trajectory points toward a new bullish chapter, fuelled by tailwinds in digital transformation, sector recognition, and financial resilience.

While current private ownership means direct share investment is not possible for individual market participants, the positive transformation of Qualtrics suggests that—should the opportunity to own its equity re-emerge via a public offering or similar vehicle—it would merit serious consideration. The combination of unrivalled category leadership, accelerating profitability, global market drivers, and proven management execution provides strong justification for renewed interest among both institutional and sophisticated individual investors.

In a sector defined by innovation and rapid shifts, Qualtrics clearly stands out as an opportunity to watch closely—offering the promise of exceptional risk-adjusted return potential when access to its stock becomes available again.

How to buy Qualtrics stock in Ireland?

Important notice

As of June 2023, Qualtrics International Inc. is no longer listed on any stock exchange and is now a privately owned company. It is not possible for retail investors to buy Qualtrics shares through any broker or platform. The following guide reflects the standard process for buying shares or trading CFDs, using the historical Qualtrics share as a learning example.

Buying shares online through a regulated broker is a straightforward and secure process for Irish investors. You can typically choose between two main methods: directly purchasing the company’s shares (spot/cash buying), or trading Contracts for Difference (CFDs) that allow for leveraged positions. Each method has distinct characteristics and costs to consider, and selecting the right broker is crucial—see our comparison table further down this page for current options and their key features.

Cash buying

A cash purchase, or spot buying, means you own actual shares of the company in your brokerage account. For Qualtrics (when it was listed), you would place a buy order, pay a fixed commission (often around €4–€10 per trade in Ireland, approximately $5 at major online brokers), and become a shareholder.

Example

If the Qualtrics share price is $18.14, with a $1,000 stake you could buy about 55 shares (since $1,000 / $18.14 ≈ 55), allowing for a $5 brokerage fee.

Gain scenario: If the share price rises by 10% to $19.95, your shares would now be worth $1,100.

Result: That’s a $100 gross gain, or a +10% return on your investment (before taxes and fees).

Trading via CFD

CFDs (Contracts for Difference) allow you to speculate on Qualtrics share price movements without owning the underlying asset. Trading is done through a margin account, which means you can use leverage to amplify your market exposure. Typical fees include the spread (the difference between buy and sell prices) and overnight financing costs if holding positions open for more than one day.

Example

Suppose you open a CFD position on Qualtrics shares with a $1,000 margin and 5× leverage.

This provides you with $5,000 in market exposure.

Gain scenario: If the share price rises by 8%, your position gains 8% × 5 = 40%.

Result: That’s a $400 gain on your $1,000 margin (excluding fees and financing costs).

Final advice

Before deciding how to invest, it is essential to carefully compare the fees, features, and terms offered by available brokers. The best method—cash buying for long-term holding or CFDs for trading with leverage—depends on your investment goals, time horizon, and risk appetite.

Tip: Use our broker comparison tool further down this page to help identify the most suitable option for your needs.

Our 7 tips for buying Qualtrics stock

The latest news about Qualtrics

Qualtrics has been officially private since June 2023 following its $12.5bn acquisition by Silver Lake and CPP Investments. This development ended all retail trading of Qualtrics shares, including in Ireland, where private and institutional investors no longer have direct access to XM stock. The company continues operations as a global leader in Experience Management software, now strategically backed by prominent private equity and pension fund capital, and reports to a different regulatory and disclosure regime as a private entity.

Fitch upgraded Qualtrics’ credit rating to ‘BB-’ in February 2025 due to significant profitability improvements. The rating agency specifically cited the firm's strong execution on its operational optimization plan—over 90% completed by late 2024—as well as expectations for EBITDA margins to reach 30-35%. This marks an essential step towards financial stability and growth, directly benefiting all global operations, including those affecting Irish enterprise clients and business partners who rely on Qualtrics’ continued product innovation and service reliability.

Qualtrics has maintained its leadership position in industry rankings, being named a ‘Leader’ by Gartner and Forrester in 2025. Recognition as a Leader in Gartner’s Magic Quadrant for Voice of the Customer platforms for the fourth year in a row, and similar standing in Forrester’s Employee Experience Management evaluation, reinforces the strength and credibility of Qualtrics’ core platforms. For Irish multinationals and local enterprises leveraging these technologies, such endorsements provide confidence in Qualtrics’ ongoing value, resilience, and technological edge.

The Irish market remains strategically relevant through Qualtrics’ EMEA operational base and robust client list in Ireland. While there have been no recent public announcements of new investments or office expansions in Ireland, the company continues to serve a notable segment of Irish public and private sector organizations. Its subscription business model—with high gross retention and net revenue retention consistently above 100%—offers stability and long-term reliability to Irish customers, a key influence on local enterprise technology planning.

Rising sector tailwinds and Qualtrics’ competitive advantages support its growth prospects for Irish stakeholders. The rapid adoption of data-driven customer and employee experience platforms across Europe, together with Qualtrics’ unique AI and sentiment database, suggests its solutions will remain in high demand by Irish businesses seeking digital transformation. Qualtrics’ deep integration within clients’ workflows, elevated switching costs, and diversified customer base mitigate medium-term risks and ensure service continuity relevant to the Irish market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.