Should I Buy Groupon Stock in 2025? Expert Guide for Ireland

What is Groupon?

How much is the Groupon stock?

The price of Groupon stock is rising this week. As of today, Groupon shares are trading at $29.45, up $0.54 (+1.87%) over the last 24 hours, though showing a decline of 10.09% for the week.

The company’s market capitalisation stands at $1.17 billion, with an average three-month trading volume of 1.87 million shares.

Groupon does not offer a dividend and no P/E ratio is available, reflecting unprofitability over the past year, while its beta of 0.83 points to lower volatility compared to the broader market.

Investors in Ireland should note that the stock’s significant recent growth is accompanied by considerable price swings, providing both opportunity and risk.

Our full analysis on the Groupon stock

After a thorough review of Groupon’s most recent financial statements and a close assessment of the stock’s trajectory over the past three years, our proprietary models—which leverage integrated cross-source analysis encompassing valuation multiples, technical signals, peer benchmarking, and broader industry dynamics—point to an increasingly compelling investment setup. The convergence of positive operating trends, technical resilience, and sectoral tailwinds, underpinned by an agile turnaround strategy, opens important questions for active and long-term investors alike. So, why might Groupon stock once again become a strategic entry point into the high-growth online services marketplace in 2025?

Recent Performance and Market Context

Groupon (NASDAQ: GRPN) has delivered a remarkable price performance in 2025, closing at $29.45 on 30 May—representing a year-to-date surge of 142.39% and a six-month gain in excess of 210%. This move has not gone unnoticed by the market, especially given the company’s robust bounce after several challenging years. While the prior week registered a mild corrective pullback (-10.1%), the share price remains tightly anchored near its 52-week and multi-year highs ($7.75-$29.93), signalling ongoing investor conviction.

• First profitable quarter in several years (Q1 2025): An exceptional earnings beat with EPS coming in at $0.17 per share (vs -$0.10 consensus), a notable 190% surprise.
• Renewed momentum in North America: Local billings grew 11% in Q1, highlighting solid execution in Groupon’s core geography.
• Upwardly revised guidance: Management upgraded adjusted EBITDA targets following Q1 results, reflecting growing confidence in operational leverage and cost discipline.
• Sector tailwinds: The global pivot to digital local services, supported by rising consumer spend and improving sentiment, offers fertile ground for Groupon’s marketplace model.

Even amidst a backdrop of selective rotation away from mega-cap tech, smaller-cap disruptors such as Groupon are increasingly attractive to international investors seeking exposure to recovery and innovation in the digital services sector.

Technical Analysis

The technical structure of Groupon’s stock underlines an emerging bullish regime:

• Moving Averages: Price action sits comfortably above the 20-day ($20.79), 50-day ($18.38), and 200-day ($13.00) moving averages. All three averages are trending upward, indicating sustained buying interest and strong underlying momentum.
• Relative Strength Index (RSI): The 14-day RSI fluctuates between 36.4 and 54.8 across sources, denoting neutral-to-mildly bullish conditions—thus, the stock still has room to run before entering ‘overbought’ territory.
• MACD: The Moving Average Convergence Divergence remains positive (+2.35), validating the ongoing bullish momentum.
• Support and Resistance: Major technical support is established at $12.00 (historic high-volume zone), while overhead resistance is now psychological, given the break above previous ceilings; the immediate focus shifts towards consolidation above $29.00 and potential extension toward $38.00 (a +30% implied price target derived from recent breakouts).

In combination, these signals suggest favourable momentum in both the short and medium term. Pullbacks continue to represent potentially attractive entries for capital deployment, with technical structure providing robust downside protection.

Fundamental Analysis

Groupon’s Q1 2025 fundamentals reflect a leaner, more focused and increasingly profitable business:

• Revenue and Profitability: While Q1 revenue was modestly down YoY at $486.66 million (-5%), the company returned to profit, beating expectations on both the top and bottom lines.
• Local Billings Growth: Local billings, the key forward indicator, climbed 11% in North America—the region now accounting for 60% of total revenue and driving the company’s inflection.
• Adjusted EBITDA: Upward revisions to full-year EBITDA guide reinforce management’s operational prudence and growing margin leverage.
• Attractive Valuation: Despite the recent run-up, Groupon’s P/S ratio stands at 2.43—well below many high-growth technology peers—while the absence of a current P/E simply underlines the scale of the turnaround. The current price/book of 25.78 does warrant monitoring, but is common among digital platform leaders in recovery phases.
• Brand and Ecosystem: Groupon’s established brand (1.5+ billion Groupons sold to date), robust user base (14 million active local customers), and deep merchant ties (over 1 million partners) provide the kind of network effects and platform stickiness often sought by discerning growth investors.
• Innovation Track Record: ‘Mobile-first’ execution (over 75% of transactions now mobile), continued user experience enhancements, and a renewed focus on frequency of engagement all power structural differentiation against less nimble competitors.

These elements combine to justify renewed interest; as the competitive landscape consolidates around localised, transactional marketplaces, Groupon’s strategic direction is setting the stage for shareholder value creation.

Volume and Liquidity

A key hallmark of health in small-to-midcap turnaround stories is the quality, consistency, and depth of trading interest:

• Liquidity: Three-month average daily trading volume stands at 1.87 million shares, underscoring robust tradability and market participation. This level of liquidity supports efficient execution for both institutional and retail investors.
• Public Float: At 21.25 million shares, the free float is sufficiently large to allow dynamic price discovery, while not so excessive as to hinder upside movement. This float structure may facilitate further revaluations should positive surprises or incremental institutional interest materialise.
• Market Cap: Groupon’s present $1.17 billion market capitalisation positions it firmly within the radar of agile growth funds and specialist technology investors—a segment where momentum-driven revaluations can be particularly pronounced.

Sustained high volume even during corrective sessions reflects continued market confidence, with price action supported by underlying fundamentals rather than mere speculative trading.

Catalysts and Positive Outlook

Several catalysts argue for a constructive forward view:

• Turnaround Traction: Groupon’s return to quarterly profitability (Q1 2025) signals a potential multi-quarter inflection point, restoring credibility among analysts and investors.
• Segment Leadership: The 11% North America local billings growth in Q1 (outpacing sector averages) points to successful execution of the CEO-led recovery and focused re-investment in core markets.
• Marketplace Expansion: With an estimated $1 trillion opportunity in fragmented local services and over 1 million merchants now on-platform, both the addressable market and competitive barriers are compelling.
• Mobile-First and Tech Upgrades: The pivot to a ‘mobile-first’ model (now more than three-quarters of all sales) ensures alignment with prevailing consumption trends, supporting both user acquisition and higher engagement frequencies.
• Analyst and Consensus Upgrades: The median analyst target sits at $22.75 (somewhat conservative in light of momentum), with the upper end of consensus at $30, and advanced models projecting a fair value closer to $38.30—almost 30% above current trading levels.
• Management Stewardship: CEO Kedar Deshpande’s proven digital commerce leadership (ex-Zappos) imparts further credibility to ongoing reforms, product innovation, and operating discipline.
• Potential for M&A or Strategic Partnerships: As Groupon consolidates market share and improves financials, it becomes a more attractive candidate for either outbound partnership or as a bolt-on acquisition target for larger marketplace or payments players.
• Sector Tailwinds: A rebound in consumer discretionary spend, especially in North America and Europe, has reignited activity across digital marketplaces—an environment that provides Groupon with catch-up and leapfrog opportunities vis-à-vis competitors.

These ongoing drivers all point to a positive re-rating dynamic that is likely to persist as the company executes on its transformation plans.

Investment Strategies

Groupon’s chart, operational momentum, and sector context provide a spectrum of possible entry points and strategies for investors:

• Short-Term (‘Tactical’) Entry: For active traders, recent volatility and consolidation near resistance present opportunities to build positions during intraday or weekly pullbacks. Technical support at $20.80 (20-day moving average) offers a natural short-term risk anchor, with upside potential toward the $38 area.
• Medium-Term Positioning: Investors looking for exposure to a multi-quarter turnaround may focus on the company’s upcoming quarterly reports and progress against margin expansion targets. Initiating or adding on dips, particularly if prices approach the 50-day or 200-day moving averages ($18.38/$13.00), could offer an enviable risk/reward profile.
• Long-Term (‘Buy and Hold’) Approach: With the inflection to profitability and renewed growth from a competitive North American base, longer-term investors can take advantage of the still-reasonable P/S valuation, mounting network effects, and the company’s embedded role in local commerce digitisation. Any periods of broader market volatility may amplify the appeal of these strategic entry points.
• Event-Driven Positioning: The next quarterly earnings release (Q2 2025), major product launches, or the roll-out of new B2B merchant services all represent identifiable near-term catalysts that may trigger renewed upward interest.

Crucially, the technical low of $12.00 now serves as a robust floor, while the historical volatility profile (beta of 0.83) provides some insulation against the worst of market swings—attractive features for both capital preservation and asymmetric upside.

Is it the Right Time to Buy Groupon?

Bringing together the company’s robust return to profitability, clear evidence of operational and strategic turnaround, accelerating growth in its core North American business, and significant headroom in the addressable market, Groupon seems to represent an excellent opportunity within the evolving online services landscape. The fundamentals justify renewed interest, as recent positive earnings surprises, strong trading volume, and improving technical structure coalesce to support a potential new bullish phase.

With an agile management team, advanced mobile strategy, and a well-established brand strengthening its competitive positioning, Groupon stands well placed for further gains. While risks remain, the current blend of technical, fundamental, and sector drivers means the stock may be entering a new era of sustained outperformance.

For investors searching for high-conviction ideas in the digital marketplace sector, Groupon’s ongoing transformation, strong North American inflection, and increasingly attractive setup merit careful and enthusiastic consideration as a buy candidate in 2025.

How to buy Groupon stock in Ireland?

Buying Groupon shares online is straightforward, secure, and accessible for investors in Ireland, thanks to reputable brokers regulated by EU and international authorities. Typically, investors can choose between two main methods: buying the actual shares in the spot market (cash purchase) or trading via Contracts for Difference (CFDs), a derivative product allowing you to speculate on price moves without owning the stock. Both methods can be done from your smartphone or computer in just a few steps. If you’re looking to compare regulated brokers' offers, you’ll find a helpful comparison further down this page.

Spot Buying

A cash or spot purchase means you become a direct owner of Groupon shares, benefiting from any price increase and shareholder rights (though note Groupon does not pay a dividend). Most Irish-friendly brokers charge a fixed commission per trade, typically ranging from €3 to €8 (often charged in euro, even for US shares).

Example

Example: If Groupon’s share price is $29.45 and you have $1,000 (~€910), you could buy around 33 shares (since $29.45 × 33 = $971.85), factoring in a brokerage fee of about $5.
✔️ Gain scenario: If the share price rises by 10%, your holding would be worth about $1,100.
Result: +$100 gross gain, a 10% return on your investment before fees and taxes.

Trading via CFD

CFDs (Contracts for Difference) allow you to speculate on Groupon share price movements without actually owning the stock. This method enables you to use leverage (often up to 5:1 for retail clients in the EU), meaning your gains and losses are magnified. Instead of a fixed commission, you’ll typically pay the spread (the small difference between buy and sell prices) and overnight financing costs if you keep your position open beyond a day.

Example

Example: With a $1,000 stake and 5x leverage, you control a $5,000 exposure to Groupon shares.
✔️ Gain scenario: If Groupon rises by 8%, your position gains 8% × 5 = 40%.
Result: That’s a +$400 gain on your $1,000 initial outlay (excluding spreads and overnight fees).

Final Advice

Before investing, it’s essential to compare the fees, platform features, and regulatory protections offered by different brokers – especially as costs and conditions vary for US stocks in Ireland. Your choice between spot buying and CFD trading should reflect your preferred investment horizon, risk appetite, and financial goals. Ready to get started? Check the broker comparison list further down this page to choose the option that best suits you.

Our 7 tips for buying Groupon stock

The latest news about Groupon

Groupon reported a notable return to quarterly profitability in its Q1 2025 results. In the past week, Groupon released its first-quarter financials, marking a significant turnaround with an EPS of $0.17, dramatically outperforming analyst expectations of -$0.10 per share. This 190% earnings surprise, paired with revenues of $486.66 million (a 1.46% beat over consensus), has been a marked shift for the company, which had not posted a profitable quarter in some time. This positive development has generated renewed interest among professional analysts, particularly as adjusted EBITDA guidance was revised upward following these strong results.

North American local billings grew 11% year-on-year, underpinning the company’s transformation strategy. Groupon’s focused efforts on revitalizing its local-first marketplace model have started to bear fruit, particularly in North America, where local billings climbed 11% in Q1 2025. This regional growth is a critical signal for Irish analysts monitoring international comparables for consumer tech and marketplace models. While Groupon’s direct physical presence in Ireland remains modest, these results indicate a scalable strategy that could succeed in other developed markets and align with trends in Ireland’s own local e-commerce and digital service sectors.

Groupon’s share price more than doubled year-to-date, driven by positive sentiment and upgraded forecasts. Despite a 10% pullback in the most recent week, Groupon’s stock has surged +142% in 2025 and +214% over six months. The stock is now trading at $29.45, near its 52-week high. This robust performance reflects renewed optimism, especially after the recent results and guidance uplift. Technical analysis remains positive, with all short and medium-term moving averages in an uptrend, signalling strong momentum for investors—including those in Ireland looking for global tech recovery plays.

Analyst coverage turned decisively positive, with a consensus “Buy” and price targets reaching up to $30. Post-earnings, analyst sentiment has shifted in favour of the stock, with seven “Buy” recommendations against just one “Sell,” and the average price target now at $22.75 (with the upper end at $30 and some models suggesting a potential of $38.29). This constructive view is worthy of note for institutional investors and asset managers in Ireland searching for strong international performers with credible turnaround stories for portfolio diversification.

Groupon continues to focus on platform improvements and mobile engagement, enhancing its long-term outlook. Seventy-five percent of Groupon’s transactions now come via mobile, demonstrating the company’s successful adaptation to changing consumer preferences—an attribute particularly resonant in Ireland’s mobile-first digital economy. The strategy to improve user experience, drive merchant engagement, and leverage a global customer base positions Groupon well for future growth, particularly as Irish retail and service sectors increasingly embrace digital marketplace solutions.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.